Came across this can of whatever. Got it for free. Was afraid to try it. Still am.
“The beverage would be the medium. The mission? Make the world a less uptight place. He teamed up with his college friends, Russell Fager, Caleb Davidge and Mitchell Raisch, to form the company that would start the CHILL movement, cleverly named The Chill Group, Inc. Six months later the dudes popped open their first cans of JUST CHILL.
With the daunting task of pioneering a new RELAXING beverage category at their feet, it was time to step it up. Everyday The Chill Group, Inc. meets in their Venice Beach office to kick off the hustle and get a few steps closer to their ultimate mission… GLOBAL CHILLING.”
I guess this is kind of like green tea packaged as a soft drink.
All right, take it away, Wall Street Journal:
Can relaxation, a good night’s sleep or happiness come from a lightly carbonated, berry-flavored beverage? Amid booming sales of energy drinks spiked with caffeine and other stimulating ingredients, some people are heading to the soda aisle for drinks that promise the opposite effect. With names like Neuro Bliss, Marley’s Mellow Mood (as in Bob), and Just Chill, the products aren’t marketed as medicine, but as a way to relax without turning to more traditional, if sometimes imperfect, measures like taking prescription drugs or having a few beers.