The Winter 2012 Fancy Food Show from the National Association for the Specialty Food Trade that continues through Tuesday, January 17th, 2012 at Moscone Center is unbelievably huge.
Like this. Can you see the Canadian Pavilion and the German? This is less than 10% of the exhibit hall space. It would take you hours to check out all the exhibitors:
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Now if you want, you can pay your $60 to check things out for yourself, but expect to find a trade show – it’s not oriented towards consumers at all. But every last food trend you could imagine (and some you could not) is in the house and everybody’s handing out samples and related swag.
And every last nook and cranny of Moscone North and South is filled up. The place is hopping. I expected to see at least a few attendees bummed out over the state of the economy, but I didn’t. The Great Recession is Over, people.
This truly is a world-class* event, as defined.
Bon courage, people of Fancy Food Fest ’12!
*The tedious cliche “world-class” was overused in the 415 already by former Mayor Gavin Newsom and those in his administration and, now, the current Ed Lee holdover administration (which is basically the same people but with rearranged titles) has stepped up its use. IRL, not everything what touches the City and County is “world-class,” capiche? And, IRL, not everything what touches San Francisco needs to be “world-class.”
So, why don’t we save this term for events and organizations where it truly applies, like for outfits like the San Francisco Ballet (oh, the debut of Onegin kicks off the 2012 Season on January 27th, get your tickets here) for instance? All right, carry on.