The typical Happy Meal (or Kids’ Meal or what have you) with an included toy has just been banned in the City and County of San Francisco. Check it:
“This legislation is aimed at promoting healthy eating habits and to address issues related to childhood obesity. The legislation encourages restaurants to provide healthier meal options. To provide an incentive item, meals must contain fruits and vegetables, not exceed 600 calories, and must not have beverages that have excessive fat or sugar.”
Today’s vote at the Board of Supervisors was 8-3, which means that any veto from Mayor Gavin Newsom would get overridden with a quickness, one would presume. Robble robble, indeed.
Legislation author and District One Supervisor Eric Mar is aiming to “challenge the restaurant industry.” Well, mission accomplished.
Get all the deets from this uploaded doc: Healthymlsdig3
So, either McDonalds will alter its menu accordingly or you won’t be able to get the likes of these Barbie dolls, these “Youth-Focused Incentive Items” in the 415 come December 1, 2011:
The upshot is that McDonald’s es infeliz. Muy infeliz. See?
“Just after the vote, McDonald’s spokeswoman Danya Proud said, ‘We are extremely disappointed with today’s decision. It’s not what our customers want, nor is it something they asked for.’”
So there you go.
All the deets:
“Supervisor Eric Mar’s Healthy Meal Legislation passes with a supermajority
The Healthy Meal Legislation sets nutritional standards for restaurant food that is accompanied by toys or other youth focused incentive items. Supervisor Eric Mar’s legislation is co-sponsored by Supervisors Campos, Chiu and Avalos and was supported by a broad coalition of grassroots community organizations, parents and health professionals. Supervisors Avalos, Campos, Chiu, Daly, Dufty, Mar, Maxwell, and Mirkarimi voted in support of the legislation.
This legislation is aimed at promoting healthy eating habits and to address issues related to childhood obesity. The legislation encourages restaurants to provide healthier meal options. To provide an incentive item, meals must contain fruits and vegetables, not exceed 600 calories, and must not have beverages that have excessive fat or sugar.
“This is a tremendous victory for our children’s health. Our children are sick. Rates of obesity in San Francisco are disturbingly high, especially among children of color,” said Supervisor Eric Mar. “This is a challenge to the restaurant industry to think about children’s health first and join the wide range of local restaurants that have already made this commitment.”
The effective date of the legislation is December 1, 2011.
What the suits had to say about this plus Your Amended Legislative Digest, after the jump.