Posts Tagged ‘cliche’

San Francisco’s Most Overused Cliche of the Decade: “World-Class”

Thursday, September 10th, 2009

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Oh Lord, if I ever see or hear the clicheworld-class” again, it will be too soon. But now, They’re using the Phrase That Shant Be Named twice in the same monkey-fighting sentence:

A world-class city like San Francisco needs a world-class boulevard. We’re optimistic this plan will lead to a renaissance of Market Street,’ said Nathan Ballard, Newsom’s spokesman.’”

Now first of all, we already have a “world-class boulevard” – it’s called Octavia and it’s turning out to be a public policy disaster.

Second of all, “world-class: cliché (avoid)”:

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Now, do you want to use this phrase the way it was meant to be, like saying that Cleveland has a world-class symphony orchestra. I don’t know if that’s true or if it even ever was, but it’s surprising that a sub-million-population city like Cleveland would have such a good symphony so world-class is apropropriate, right? And indeed, the same could be said for the San Francisco Ballet, which acquits itself quite nicely considering S.F. is the fourth-biggest (and fallingSacramento, where you at Sacramento?) city in the state. 

But I mean, does everything in town have to be world-class? The Strybing Arboretum? Really? “Just look at that tree, man, that’s one monkey-fighting world-class tree!”

Or, how about:

“A world-class boyfriend like me needs a world-class omelette, don’t you think, honey?”

Oh, how they must laugh at us:

I despise the hackneyed phrase “world-class.” It’s a tired cliché supposed to inspire and excite where it only deadens and dulls the senses. In a world where everything is touted as “world-class”, nothing is exceptional or intimate.”

“Here’s my deal: I’m a world-class talking head. I’ve made my bones and I’ve got all my bona fides.”

“Is there anybody else who winces at the use of “world class”

What would the Encyclopedia of Business Cliches say about us? Nothing good, that’s for sure.  

Or Gaia, maybe She could help with this issue. Yes, Divine Intervention will be required at this point.

Or you know, Whomever, just please make it stop.

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