So let’s see here, Jay Nath shoots a commercial for Qualcomm and then nobody, and I mean nobody, watches it.
Here’s a bon mot:
“We see this digital space of empowering our citizens as the next generation of city government,” Jay Nath, Chief Innovation Officer San Francisco.”
And here’s another:
“When allowed to flourish, mobile can transform lives in tangible ways, as we increasingly become more connected to each other. This episode features Jay Nath, the Chief Innovation Officer of San Francisco and Rob Chappell of Neighborland, a mobile app to empower citizens as they talk about how technology leads to “connected empowerment.”
1. “Chief Innovation Officer?” HAHAHAHAHAHAHAHAHA! How “innovative.” Not.
2. Are those goofy green $1000 office chairs for real? SFGov really paid for those?
3. How many days of shooting did Qualcomm do of you riding your bike around wearing a suit?
4. Were you contractually obligated to be pawing an off-brand tablet what looked just like the off-brand tablet the other dude had? Like pads are for bidness, is that supposed to be the takeaway here. you know for the two people / bots who press play on your video each day?
5. And isn’t SFPark just a way for the SFMTA to continue to increase its budget waaaaaaaay past the inflation rate? I mean, that’s the reason for SFPark, right?
Now, isn’t San Francisco still The Worst-Run Big City in the U.S?
I think so.
Shouldn’t you be working on that, you know, the corruption instead of yammering about “empowerment,” which, you know, comes off a little patronizing, right?
I think so.
In closing, empowerment, Qualcomm, world-class, innovation capital of the world, natural amphitheatre, dramatic transformation, have I missed any already-dated buzz phrases?
Sometimes I just d0n’t know…