NorCal Waste Systems, the people behind Sunset Scavenger and many other concerns, held an open house last night at the 487-foot tall 50 California Building to celebrate its recent name change to Recology. Per the Chronicle:
“‘Our industry is no longer about waste management, it is about waste zero,’ says CEO Mike Sangiacomo. ‘Our new name will help move us away from the mentality of disposal to a mandate to use less of what we have and get more from what we use.’ Sangiacomo also said the company will be launching new services and products, and seek to extend its reach beyond California.”
Here’s the view from Mr. Sangiacomo’s 24th floor office at Leadership in Energy and Environmental Design (LEED) Gold-rated 50 Cal.
What do you think of the new name? A change was needed as NorCal Waste has been stretching out beyond northern California into Oregon and beyond. The word Recology sounds perfectly cromulent to me, anyway.
So far, the reaction is Two Thumbs Up. And whose idea was it? Per Adam Alberti:
“The team was assembled and managed by my agency, San Francisco based Singer Associates and includes Brainchild Creative (Jef Loeb) as the creative director and Sandstrom Partners(Steve Sandstrom) as the art director. We are all very excited for the assignment and the work is reflective of Recology’s mission.”
So there you have it. Oh yes, the way to get a green compost bin is to call (415) 330-1300, apparently. But you multi-unit renters might need to go through the landlord.
All the deets, after the jump