Garish paint scheme / vehicle wrap?
Throttles forward, it’s lunchtime!
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[UPDATE: Oh noes! Sold out already. 10-22. But it’s still a value at full-price. Plus, there’s the frequent-buyer’s card you can ask for, I think – buy 12 and get your 13th free, or something. And of course, as a backup, there’s always the Golden West aka “AU” for lunchtime samwhiches (and breakfast whatnots as well) near Sutter and Montgomery.]
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Then all you’ll have to do is check for where in the Financh the JapaCurry truck will be starting at 11-something AM, Monday through Friday, typically.
What the Yelpers are Yelping:
All the deets:
The first Japanese food truck in the bay area.
The recipe for Japacurry is based on Jay’s special style and the curry is made from scratch and takes several days of cooking with secret spices and superior ingredients.
JapaCurry truck is built by El Monte Catering with brand new equipments and designed by Tomoko Suzuki, professional illustrator living in Japan.
Japanese Curry is one of the most popular dishes in Japan. A wide variety of vegetables and meats are used to make Japanese curry. Katsu-Curry is a breaded deep-fried pork cutlet with curry sauce.
Voucher cannot be redeemed until the day after deal closes.
May buy multiple vouchers.
Limited quantity of vouchers available.
Check website for current truck locations.
See the fine print that applies to all deals.
About This Deal
From the Old West’s chuck wagons and military bases’ 1950s mobile canteens to more recent incarnations like taco trucks and hotdog stands, food trucks are far from a new concept. However, in the last few years a revolution has taken place and instead of the usual burgers, dogs and fries, food truck cuisine is suddenly gourmet and fancy while still maintaining very affordable price points. Bringing classic Japanese fare to the mobile food market, the JapaCurry food truck cooks up a variety of authentic Japanese curries and bento boxes filled with your favorite Asian flavors. Get a taste of the Bay Area’s first Japanese food truck with today’s deal of $10 worth of food and drinks for just $5.
As one of the most popular dishes in its home country, Japanese curry is made up of a variety of veggies and meats with a blend of spices. JapaCurry’s signature curry is created from scratch using a secret recipe of spices and quality ingredients cooked slow, allowing the bold flavors to develop fully. Try options like the katsu curry of deep-fried pork or chicken and rice, the sausage curry that uses high quality Kurobuta pork or the veggie croquette curry with a homemade croquette of potato, pumpkin and onion. Though you can request you preferred level, if you can’t take the heat, opt for one of the bento boxes. Try options like the shredded beef with BBQ sauce, teriyaki chicken, fried tofu or the nori bento with fried fish, fish cake and dried seaweed. Grab a side of deliciously pickled vegetables and wash it all down with drink options of water, soda or green tea.
Find out where to catch this delicacy-purveying mobile unit by checking out www.japacurry.com or on Twitter”
You know who doesn’t want you hard-working FiDi types to have the option of noshing on your choice of Yelp four-star-rated street food during lunchtime? It’s the struggling two-star and three-star-rated legacy restaurants scattered about SoMA and the Financh, that’s who.
Anyway, because of complaints from the aforementioned struggling two-star and three-star joints, you now have to work a bit to find your nosh. For instance, this is the Japacurry truck on a recent Thursday at Mission and New Montgomery from the end of the line:
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Now that location is probably the best place for this truck, but, you know, because of the thing, it also makes appearances at 1st and Howard and also Pine and Sansome. The lines tend to be shorter on those days.
Well I won’t get into the history of how the JapaCurry Gourmet Food Truck got hounded out of Second Street earlier this year owing to struggling SoMA restaurateurs’ fears over not being able to sell as many packs of cigarettes(!) and potato chips during the lunch rush – anyway, it was national news.
But now, the JapaCurry Food Truck has more varied locations, including 1st and Howard, Mission and New Montgomery, and here, north of Market at Pine and Sansome:
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People seem to have a good time waiting in the brisk line. But, as always, no credit cards, cash only.
When will you nosh on the JapaCurry? Is it on your Bucket List?
Check for updates and then head out for a little FiDi hirugohan starting at 11:30 AM. Why not?
Here’s the lunch rush on Mission as it was yesterday:
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Of course the struggling bricks and mortar lunchtime purveyors near the intersection of Second and Market famously banded together to chase away the younger, better-looking, more popular competition last month. (That kind of thing happens sometimes, of course.) We’ll just have to wait and see if their sales of potato chips and cigarettes can get back to normal…
Anyway, see you there!
Item 1: Don’t miss the big, official Mobile Food Town Hall today. The BOMA, she has the deets:
“The Mobile Food Town Hall will be held on February 25, 2011 at 1 South Van Ness Avenue, Atrium Conference Room, from 4:00 p.m. to 7:00 p.m. Click here or see our previous blog post, below, for more information.”
Will “concerns” be “addressed?” Oh hells yes! You can count on that…
Item 2: Yelp can’t seem to be able to put down the current YelpWar taking place right here, right now. Check it:
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Now, what are the odds that three different people decided to join the Yelp all at the same time to post one-star reviews of the same old place? Pretty low, actually. Those are the haterz, they got riled up over the whole Second Street Food fight issue, one that just got picked up by the WSJ.
But what about the shills? Is it possible that someone with an ownership interest in already-poorly-rated Harvest & Rowe is posting multiple five-star reviews? (Would this be like writing an annual performance review of yourself for your boss to peruse? “I work well with others, all our great new ideas came from me…”)
Anyway, check it, a re-review from “Erin A” or somebody:
But surprisingly, the Yelp (or somebody) has already taken down the five-star re-review from earlier this month. (That’s pretty smart Yelp, if you can figure things out like that, srsly.)
Now, speaking of which, what’s up with Jose R? He just happens to loooooove the Harvest & Rowe but he’s just not into the highly-rated Mixt Greens, the hated competition of Harvest & Rowe. Isn’t that funny? These days, you just can’t tell who is behind what, huh?
Anyway, draw your own conclusions….
And Item 3: That recent bit in the Wall Street Journal quoted people from three bricks-and-mortar food purveyors on or around Second and Mission. Let’s meet them why not?
Here’s Muffins, Muffins:
“The food trucks are a threat to us,” said Diane Tran, owner of Muffins, Muffins, a pastry and sandwich shop on Second Street and one of the restaurants that signed the police complaint against JapaCurry. “They park in front of us, take our customers and leave the truck running so we get the smell of gas and smoke in our shop. We wish they weren’t around here, because we don’t do well when they are.”
It’s easy to complain, huh? Point in fact, the JapaCurry truck has never parked in front of her business, seen here:
So, how can the owner of Muffins to the Second Power detect the smell of gas and smoke from one particular vehicle parked at least tens of yards away? Or maybe all that smoke is from her customers? Did she or somebody else before or does she or somebody else now want to sell cigarettes or something? Can’t quite tell:
(Hey, do you think the “E” in “E. Mar” stands for Eric? Well, it does! Hurray!)
She also sells the potato chips.
Here’s Sammy’s on Second. Do you think the owner would be able to tell if a food truck happened to be parked around the block on any particular day – do you think his sales of bags of potato chips go down due to all the potato chips that JapaCurry sells? (But JapaCurry doesn’t sell potato chips, see?)
And Tart to Tart, well that’s a chain, right? That’s a chain what sells potato chips ‘n stuff for lunch. (Is that your A-game, T to T?)
But what about all the popular places in the area? Are they whinging to the SFPD as well? Don’t know. But you’d think the more successful places might be too busy to hate ‘n stuff. I’d be curious to see a list of the aggrieved sometime.
All right, that’s it for now. Place nice and fly straight, people!
See? Here’s its Tuesday location, lunch only, at 420 Howard near First Street:
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And now, national publications are showing interest in this revamped taco truck – a Big East Coast Publication was down there in the SoMA doing a photoshoot just yesterday.
Bon Courage, Japacurry Food Truck! Everybody loves you.
It’s YelpWar 2011!
Now, the way things were going, three-star-rated Harvest & Rowe was headed for 2.5 star territory last week until Yelp intervened over the weekend by deleting a mess of recent one-star reviews, some from quite experienced Yelpers.
See? There used to be 273, but loads just got cut:
Plenty of serious Yelpers don’t like this state of affairs one bit. See?
Apparently, you Yelpers aren’t allowed to give a one-star review just because you think the owner of some joint is acting unfairly.
But five-star shills, well, they can have a field-day:
Not too busy at H&R these days considering that this shot was a sunny day (think it was Monday) and it was at 12:30 PM, what should be smack in the middle of the lunch rush. Is the boycott taking effect or have people just moved on to highly-rated Mixt Greens and normally-rated Seller’s Markets over the past few years?
Anyway, all this fooferall is breaking the Yelp, which is supposed to be all about you actually going into a place and then giving your opinion.
But the blowback continues. Here’s a recent five-star review that wasn’t written by H&R owner Alison Rowe or one of her sympathizing friends. From Alex K:
“Wow! This place is great!
I’ve never actually eaten here.
I’m just curious if Yelp deletes fake 5-star reviews with the same alacrity that it goes after well-meaning 1-star reviews.”
Oh well. How will Yelp deal with this rebellion? We’ll see.
If I were curious about getting people to like H&R more, I’d take heed of what these people are saying – does none of this criticism ring true? Maybe Japacurry has nothing to do with the success or failure of any given eight-year-old breakfast/lunch spot?
Boy howdy, Yelp is getting irked by all the one star reviews going up for struggling Harvest & Rowe on Second Street. Check for the comment from Yelp HQ right here.
Apparently, Alison Rowe, the villain in this saga, is lawyering up and, somehow, it seems her fiend(s) and/or acquaintance(s) are acting to physically block the Japacurry Food Truck from parking in its legal spots on Second near Mission and on Mission near New Montgomery.
John Birdsall at SFoodie is all over this situation. So check it.
This was the scene yesterday afternoon when “Anna” just happened to park her “commercial vehicle” in the space where Japacurry belongs.
Will this drama continue today or will Alison’s legal advisor(s) have cooled things down?
All right, so the JapaCurry Truck can’t park in its designated space on Second Street in the FiDi SoMA because the owner of a struggling, three-star-out-of-a-possible-five-rated breakfast/lunch place (which is kind of big and empty-looking usually, and has two very similar joints like right close by, and has to compete with extremely popular lunch places like Chipotle (yes, Chipotle, you would not believe the line) and the new Sushirrito (not too far away neither)) took direct action against the foreign invaders by starting a whispering campaign,* and then a letter campaign, and then a I’ll-park-my-own-damn-car-in-the-space-the-SFPD-just-gave-you-a-permit-for campaign, fine.
So that was it, no curry for you on Second Street this past Monday and Tuesday because the JapaCurry people don’t want to be where struggling, connected bidnesspeople are having coronaries, fine.
So on Wednesday, the truck parked near its designated Wednesday-Thursday space near New Montgomery and Mission, only to have existing restaurant owners call the cops again, again, and ask to see permits.
So on Thursday this week, yesterday, the truck was, once again, “unable to park” in its designated spot, so it headed south to Brisbane, far outside the realm of our local crybabies. See?
Now today, JapaCurry will be at On The Go in Civic Center. But next week, who knows?
Hey, why doesn’t the SPFD get off its duff and find a place or two for the JapaCurry Truck to park north of Market in the FiDi since JapaCurry has already jumped through all the hoops and paid all the fees and, apparently, all the struggling food purveyors of SoMA are so close to going out of business?
*[Pertinent Beastie Boys / Lee “Scratch” Perry musical reference omitted Feb. 18, 2011 due to excessive crying from “Jose.”]