Posts Tagged ‘deceptive’

Beverage Update: Say Good-Bye to Those Fruity Forties, Those Ubiquitous 23.5-Ounce Cans of Four-Loko

Tuesday, October 11th, 2011

The upshot of last week’s big news is that the FTC wants you all to treat 4-Loko as something you’d be pouring into cups to share instead of you bogarting a huge can just for yourself.

These cans, which actually have more alcohol than a forty, aren’t resealable, so they’re destined for Hell:

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All the deets:

“FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage - Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges

The marketers of Four Loko have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising.

The FTC alleges that Phusion Projects, LLC and its principals falsely claimed that a 23.5-ounce, 11 or 12 percent alcohol by volume can of Four Loko contains alcohol equivalent to one or two regular 12-ounce beers, and that a consumer could drink one can safely in its entirety on a single occasion.

In fact, according to the FTC, one can of Four Loko contains as much alcohol as four to five 12-ounce cans of regular beer and is not safe to drink on a single occasion. Consuming a single can of Four Loko on a single occasion constitutes “binge drinking,” which is defined by health officials as men drinking five (and women drinking four) or more standard alcoholic drinks in about two hours.

“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, Director of the agency’s Bureau of Consumer Protection. “Four Loko contains as much alcohol as four or five beers, but it is marketed as a single-serving beverage.”

The 23.5-ounce Four Loko cans are the size of about two regular beer cans and are non-resealable. The FTC complaint alleged that on one company website, consumers were encouraged to enter a “photo contest” in which they posted many photos of people drinking directly from the 23.5-ounce Four Loko cans. In stocking instructions, Phusion urged merchants to place the cans where other refrigerated, single-serve alcoholic beverages are displayed.

The administrative settlement requires Phusion Projects to include disclosures on containers of Four Loko, or any other flavored malt beverage containing more alcohol than two and-a-half regular beers, stating how much alcohol – compared to the amount of alcohol found in regular beer – is in the drink. The order also specifies the location and appearance of the disclosure. For example, the disclosure for a 23.5 ounce can of Four Loko with 12 percent alcohol by volume would state: “This can has as much alcohol as 4.5 regular (12 oz. 5% alc/vol) beers.”

Starting six months after the settlement takes effect, Phusion Projects is required to use only resealable containers for flavored malt beverages that have more alcohol than the equivalent of two and a half regular beers.

Also, the settlement bars Phusion Projects from misrepresenting the alcohol content of any beverage, and from depicting people drinking directly from the container of any product containing more alcohol than that found in two and a half regular beers.”

Ever more deets after the jump.

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“First Resort” is the Bay Area’s Fake Abortion Provider per the Bay Area Coalition for Our Reproductive Rights (BACORR)

Friday, September 30th, 2011

All right, let’s say that this is your search:

Get an Abortion San Francisco

Which link would you click on?

This one?

“Abortion Info – Women’s Pregnancy Clinic | FirstResort.Org

Counseling and prenatal care 450 Sutter St, Suite 1740, San Francisco (415) 627-9175″

Get up to speed on this issue here and read a fresh release from BACORR below.

Via BACORR:

“FIRST RESORT MISLEADS IN ITS ADVERTISING, BACORR FINDS.

First Resort is well-known as Anti-Abortion in the Pro-Life Community; Misrepresents Itself & Advertises Under Abortion Services to the Non-Activist General Public.

First Resort, currently being investigated by the City Attorney’s office, misrepresents services it offers via Google advertising, in a recent Chronicle Op-Ed, and over the telephone. Over a 6 month investigation, the Bay Area Coalition for Our Reproductive Rights (BACORR) has researched First Resort’s mission, ties in the Pro-Life community, and misrepresentation of itself to the general public.

This is first and foremost a consumer protection issue, not a political or religious debate.

First Resort is a Christian organization whose mission is to make an “abortion free world, “ as stated in paperwork filed with the state. However, under Google searches, “Abortion San Francisco,” “Abortion Services San Francisco,” and “,” First Resort is the second paid listing on the results page. Google is the most popular internet search engine.

After Golden Gate Planned Parenthood in San Francisco lost its charter, First Resort CEO Shari Plunkett states, “Our call volume has never been higher.” (Email to supporters, dated 4/14/2011) Though First Resort usually tells callers they do not offer abortions, recently they said yes, they do offer abortions.”

More deets after the jump

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Dennis Herrera Throws Down: Teams Up With Supervisor Malia Cohen to Battle Bogus “Crisis Pregnancy Centers”

Tuesday, August 2nd, 2011

[UPDATE: Heather Knight has some useful details, particularly about a woman who named her child after a book from the Old Testament / Torah. OK fine.]

San Francisco City Attorney and mayoral candidate Dennis Jose Herrera held a presser this AM along with District 10 Supervisor Malia Cohen, District 3 Supervisor and mayoral candidate David Chiu, and District 8 Supervisor Scott Wiener regarding Malia’s new legislation about “crisis pregnancy centers.”

All the deets are below.

But you make the call:

What the Hell is this?

And check this photo from famous Steve Rhodes.

And guess who was there at City Hall this morning? Some Catholic League types, or Catholic reporters, something like that.

(It will be interesting to see how a few particular Supes vote on this one…)

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Cohen, Herrera take on S.F. ‘crisis pregnancy centers’ for deceptive marketing tactics

Proposed ordinance, City Attorney demand letter target misleading advertising by centers that push hidden agenda for ‘abortion free world’

SAN FRANCISCO (Aug. 2, 2011) — Supervisor Malia Cohen and City Attorney Dennis Herrera today announced joint legal and legislative steps to halt deceptive marketing by so-called “crisis pregnancy centers” in San Francisco, which purport to offer non-judgmental abortion services and counseling to women with unwanted pregnancies, but that instead push an anti-abortion agenda on those seeking constitutionally protected medical services. Cohen and Herrera announced their initiatives at a City Hall press conference this morning.

Cohen’s legislation, which she will introduce at today’s Board of Supervisors meeting, is entitled the “Pregnancy Information Disclosure and Protection Ordinance.” If enacted, Cohen’s measure would explicitly prohibit limited services pregnancy centers in San Francisco from making false or misleading statements to the public about pregnancy-related services that the centers offer. While some crisis pregnancy centers openly acknowledge their pro-life advocacy, many misleadingly target women in search of abortion services though false advertising — and then employ manipulative and fear mongering tactics on their visitors to dissuade them from obtaining abortions. Crisis pregnancy centers commonly offer few services other than anti-abortion rhetoric, but the proliferation of Internet search engines has given anti-abortion centers an effective way to misrepresent themselves as bona fide clinics, offering prominent paid links in response to search queries for “abortion” and related terms within their region.

“One of the most serious threats to reproductive rights today comes from so-called ‘crisis pregnancy centers,’ which misrepresent themselves as non-political medical providers, but that push anti-abortion propaganda and mistruths on unsuspecting women,” said Cohen. “The legislation that will be introduced today would prohibit these limited services pregnancy centers in San Francisco from misleading the public about the services they perform. It’s a measured, thoughtful approach that balances the free speech rights of anti-abortion activists with constitutionally protected reproductive rights for women. I appreciate City Attorney Dennis Herrera’s office working with me to craft a policy to protect women in San Francisco, while minimizing possible legal risks.”

In tandem with Cohen’s legislation, Herrera took a first step today toward a possible legal action under California law against San Francisco’s most egregiously misleading crisis pregnancy center, First Resort, Inc. Herrera’s demand letter to the anti-abortion crisis pregnancy center in the medical building at 450 Sutter Street expressed serious concerns about the veracity of the center’s print advertising and Internet marketing, which imply to prospective clients that First Resort offers abortion services or referrals to abortion providers — when it in fact does neither.

Herrera’s letter notes that First Resort has purchased paid Google advertisements to secure top placement in search results for abortion providers in San Francisco. Moreover, the letter details several of First Resort’s public representations to prospective clients that are false and misleading, and which contrast starkly with the organization’s stated purpose — as revealed in its state licensing documents — to achieve “an abortion-free world.”

“First Resort is certainly entitled to advocate for ‘an abortion-free world’ to anyone who wants to hear it, but the center is breaking the law by misrepresenting itself as an abortion provider for the purpose of luring women with unwanted pregnancies to its office,” Herrera said. “This is an insidious practice that victimizes women who are, in some instances, already victims. It’s especially problematic because the delays these centers can cause interfere with women’s time-sensitive, constitutionally protected right to reproductive choice. I’ve taken this step to demand that First Resort clarify its purpose in accordance with state law. Moreover, I applaud Supervisor Malia Cohen for her leadership to further tighten restrictions on this unethical practice here in San Francisco.”

And see what NARAL Pro Choice California has to say about all this after the jump

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