Of course you’ve seen the likes of this rolling billboard before. And maybe you’ve even met purported Do It Outdoors National Event Manager and model Gosia in San Francisco.
What’s new is that one of their trucks has taken to parking in spaces reserved for tour bus loading in Golden Gate Park.
Perhaps we’ll add “rolling billboard only loading” to JFK Drive?
Only time will tell.
Hey look what was parked on JFK Drive in Golden Gate Park, soon to become a National Park, during Opening Night of the 2008 Outside Lands music festival. That’s right, it’s our old friend, the Do It Outdoors MGD Beer rolling billboard.
Except this time, it wasn’t rolling. It was parked in the same place for what seemed to be hours, emergency blinkers clickety-clicking away.
From Wisconsin with love:
Which is worse:
1. A rolling billboard driving around one block over and over again on the streets of San Francisco?
or
2. A rolling billboard parking in the same place for a long time in Golden Gate Park?
Does the Miller Brewing Company, maker of beer with “fruity, hoppy undertones” per its yuppified website, know how its product is being promoted over here?
Is this what you want to encounter on the streets of San Francisco - a mobile billboard from Do It Outdoors? You see, S.F. is having a tussle over whether we should have new fixed billboards in town, but apparently there’s nothing stopping new mobile billboards from travelling all over the place.
Rest assured, this trucking company is saying, “We Do It Green.” [Please note yet another delightful double entendre from Do It Outdoors - what a playful corporation!]. Brace yourself for more information about carbon offsets. That means the more they drive the better things get, just as the more water we import from the South Pacific, the better off we are, cause like Fiji Water is carbon negative or something.
From Vegas with love, on Hayes Street. Click to expand:
There’s lots to ponder as you drive around sipping your MGD Light - like how getting your fossil fuel hydrocarbons from coal really sucks, but petroleum, well petroleum that powers trucks, that must be A-OK.
Is that what they call greenwashing?
The mind boggles….