Posts Tagged ‘E. & J. Gallo’

The Wine Purse – How E. & J. Gallo Helps Women Drink More Wine

Tuesday, February 24th, 2009

Isn’t always the same at house parties – you know, a bunch of women come over and they start tearing through your whisky, your scotch and your MGD Miller Genuine Draft beer. Then you show them all the nice, properly-chilled wine bottles and custom-tailored Riedel glasses you have ready for them and all you get is a chorus of “Ewwwww wine, gross!”

Well now you’re in luck. New, from E. & J. Gallo, it’s a box of rose wine shaped like a purse! ”EASY TO CARRY, EASY TO COOL, EASY TO SHARE.” Isn’t it precious? Inside is 50 fluid ounces of tasty tasty White Grenache, “loved by women almost as much as they love their handbags.”

Click to expand:

Over in the U.K., this product is revolutionizing the entire “BIB” (Booze In Box) category. Watch the video, why don’t you. But isn’t this whole concept a “tad condescending” to women? Perhaps, but that’s what they said about Fling chocolate from Mars, Incorporated and now they’re doing land office business.    

The lesson here is that you need to find a supplier and stock up on Gallo wine purses. These things will help you hold onto your dwindling supply of contraband Sparks drink (banned in CA since last month, “mmmmm, medicine-y,” “is she Sparks-worthy?”) all that much longer.

So, look out, Veuve Clicquot City Traveler Wine Bottle Case, there’s a new clutch in town.

Thanks Gallo(TM) Family Vineyards!