Posts Tagged ‘Elevate’

Frequent Fliers Update: A Message from THE DIRECTOR OF LOYALTY Re: Virgin America Elevate –> Alaska Airlines Mileage Plan

Thursday, April 7th, 2016

It almost seems as if “Director of Loyalty(!)” Stuart Dinnis is simply assuming this takeover will take off.

We’ll see.

All right, read it and weep, or cheer, depending. See below.

And bye-bye “Fly Girls”


And bye-bye Fly Models:

Victoria's Secret and Virgin America announce that the next generation airline will be the official "Airline of the Angels" for the 2007 Victoria's Secret Fashion Show which will air Tuesday, Dec. 4 on CBS. The two brands will also partner to host the first ever supermodel PJ party inflight this November. In this photo from left to right: Adriana Lima, Alessandra Ambrosio, Karolina Kurkova, Miranda Kerr, Selita Ebanks and Izabel Goulart. Photo Courtesy of Victoria's Secret. (PRNewsFoto/VIRGIN AMERICA) (Newscom TagID: prnphotos065466) [Photo via Newscom]

And bye-bye cheeky, peek-a-boo-loving Sir Richard, who, as a foreigner, was prevented from outright owning the majority of American-owned Virgin America:

British billionaire and showman Richard Branson has declared war on Qantas and other rival airlines with the launch of his new fleet of V Australia passenger jets to fly the Australia-US route.

“I wanted to follow-up on the news announced earlier this week that Virgin America has agreed to be acquired by Alaska Airlines. We’ve received an outpouring of support from many of you about your love for the Virgin America brand and the flying experience, for which we are incredibly humbled and grateful. We’ve also received questions about what this means in the short and long-term for loyal flyers like you.

In particular, many flyers have questions about whether there will be an immediate impact on their Points, Status and the flying experience they’ve come to expect from Virgin America. Please know that you will not see any changes during the next several months – and potentially until the end of the year – until the merger receives regulatory and shareholder approval. Furthermore, there will likely be no significant changes to your flying experience for as many as 18 months or more while the two airlines merge into one. Until the transaction is officially approved – typically a process that can take upwards of six months – both airlines will continue to operate independently and there will be no changes to our flight schedules, the Virgin America product and guest experience, Elevate Status levels or your ability to earn and redeem points. Each airline will maintain separate websites, separate guest service teams and distinct frequent flyer programs. If you book a Virgin America flight, you will fly on Virgin America. In short, there will be no short-term changes in what you have come to expect from Virgin America’s award-winning experience.

At the point when the Virgin America Elevate program is merged into the Alaska Airlines Mileage Plan™ program, you should also know there will be no disruption to your earnings or redemptions. Your Points balance and Status level will be honored in Alaska Airline’s Mileage Plan, which has been ranked the #1 airline rewards program by U.S. News and World Report for the past two years. In addition, you will be able to use your Status levels and earned Points across a significantly expanded network – including 114 destinations in North America and 900 global destinations through Alaska Airline’s robust network of international partners. This means that you can continue to fly Virgin America and accrue Points as normal, from now until when the plans combine, and you can be confident that all your points – whether earned prior to or after the transaction announcement – will be reflected in your new or existing Alaska Mileage Plan account.

For more, you can find our latest Q&A on our website. You can also call us on 1.877.FLY.VIRGIN (877.359.8474), should you have any questions. Elevate Silver or Elevate Gold members can contact us by calling your exclusive reservation line or send an email to your dedicated email address when you log into your Elevate account.

Thank you for your loyalty and for flying with us. Together, with Alaska Airlines, our intent is to make this integration as seamless as possible and to create the premier airline for West Coast travelers. As airlines both known for our commitment to operational excellence and guest loyalty – we hope to create an even better flying experience across an expanded network.


Stuart Dinnis
Director of Loyalty
Virgin America

Virgin America Makes a Deal with Uber Cab – Earn Air Miles While on the Ground, or Something

Thursday, September 13th, 2012

Sorry Lyft. It turns out that it’s Uber what’s “revolutionizing personal transportation” these days. See below.

I’m a cowboy/ With a pink ‘stache I ride/ Wanted/ Dead or alive:

All right, now back to Uber. I think they’re legal now. Good for them!

(But Virgin, please don’t let San Francisco Mayor Ed Lee find out about the whole “Silicon Valley’s Airline” thing – you know, he’s having a bad year.)

“Virgin America Hitches A Ride With Uber:  First-ever Uber Frequent Flyer Partnership Offers A Seamless, Connected Travel Experience From Ride To Roll – Silicon Valley’s Airline Offers Elevate® Frequent Flyer Benefits to New Uber Users

SAN FRANCISCO, Sept.12, 2012 — Virgin America, the award-winning California-based airline, announces today that it has partnered with Uber, the company revolutionizing personal transportation, to offer Virgin America’s Elevate® frequent flyer program members the ability to earn Elevate points when they complete their first ride with Uber.  As of today, Elevate frequent flyer members who are new to Uber can sign-up (on the Uber website or through the Uber app) with their Elevate membership number and will be awarded 800 Elevate reward points upon completion of their first Uber ride.  To celebrate the partnership, as of today, Virgin America and Uber will also be giving one winner a week a free domestic roundtrip on Virgin America and $500 in Uber ride credits until October 2, 2012.  More information on the “Ride with Us, Roll with Uber” sweepstakes*, official rules and other details are available at:

“As two companies known for looking at ways to improve and reinvent the travel experience, we’re pleased to partner with Uber to offer travelers a new option for ground travel that fits their busy, connected lifestyles,” said Luanne Calvert, Vice President of Marketing at Virgin America.  “Our new partnership with Uber provides our frequent flyers with a more connected, seamless travel experience – from the air to the ground.”

The latest partnership with Uber offers Virgin America’s tech-forward guests more options for ground travel during their business trip or leisure getaway. Uber harnesses the latest technology to provide an innovative on-demand car service that is unique in the marketplace.  Since its launch in 2007, Virgin America has grown a passionate following of flyers for its topnotch guest service and unique amenities. The airline’s Elevate frequent flyer program was among the first U.S. loyalty programs to offer dynamic reward pricing – with the ability for guests to redeem reward points for any unsold seat – on any flight, at any time. Earlier this summer, Virgin America announced a suite of enhancements to its Elevate program – including new Elevate Gold and Elevate Silver status levels with a host of traveler perks and enhanced social rewards for virtual check-ins.  Elevate program details can be viewed on the airline’s website at:

And then, all hail VA, etc, after the jump


San Francisco’s Virgin America Airlines Gets Its Own Reality Show March 24th: Fly Girls

Friday, February 26th, 2010

San Francisco-based Virgin America Airlines has its own “docu-series” starting up on March 24th at 9:30 PM on the CW – it’s called Fly Girls (and it’s not to be confused with the In Living Color/Jennifer Lopez kind of Fly Girls from the 90’s).

Take a look. Meet Mandalay, a local “girl” who’s a Virgin America flight attendant based out of SFO in real life. Listen to her go on about the “romance of aviation” and the benefits of choosing Virgin America, the only California-based airline left by the way.

Barbie, Skipper, and the “ethnic girlfriends of Barbie” (or, more politely, a “mini- United Nations of races and ethnicities“) are coming soon to KBCW-TV channel 44 / 45 and all the CW stations across America. Oh yes, their “real” names (or “reel” names) are Tasha, Louise, Mandy (or Mandi), Nikole and Farrah:

Doesn’t this promo shot from the CW Network of former beauty queen Nikole look just like a Virgin America ad?

This show is going to be something like eight half-hour Virgin America infomercials complete with 30-second commercials for shampoo and cosmetics. Nevertheless, it’s going to be better than NBC’s high-budget San Francisco-based Trauma serial, that’s a given from the get-go. (Wonder if cheeky Virgin Airlines founder Sir Richard Branson will make an appearance or two…)

Just discovered that my aging Trinitron (that could be older than you) actually receives channel 44 so I’ll be sure to tune in to check out the debut.

Excelsior, Ever Upward.

Now, meet the Fly Girls and get more deets after the jump.

Farrah Williams

Hometown Airport: LAX
Must Have Travel Accessories: Lip balm and a camera
Travel Tips: “Be nice to fellow travelers and flight attendants. It makes for a more pleasant experience all the way around.”
Security Checkpoint Tips: “Don’t make eye contact. Strip down quick so you’re not holding up the line.”
Years with Virgin America: 2 ½

Louise Nguyen

Hometown Airport: LAX (currently SFO)
Must Have Travel Accessories: Moisturizer and lip balm
Travel Tips: “While on the plane, always wear your shoes in the restroom!”
Security Checkpoint Tips: “Get in line behind someone who has already taken their shoes off, and who is not juggling a ton of things in their hands, and then do the same.”
Years with Virgin America: 2

Mandy Roberts

Hometown Airport: PHX (currently SFO)
Must Have Travel Accessory: A big, soft pashmina that can be used as a pillow or blanket.
Travel Tips: “Drink an endless amount of water.”
Security Checkpoint Tips: “Wear slip-on shoes with socks, if possible. It’s yucky to wait in line with bare feet on the dirty floor.”
Years with Virgin America: 2

Nikole Rubyn

Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: Visine
Travel Tips: “Always wear or bring socks with you to walk through security!”
Security Checkpoint Tips: “Don’t wear all of your jewelry to the airport, keep it in small bags and put it on after you get through security.”
Years with Virgin America: 2

Tasha Dunnigan

Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: Cell phone
Travel Tips: “Don’t forget your common sense at home.”
Security Checkpoint Tips: “Have all of your things in order and pay attention.”
Years with Virgin America: 2

“Fly Girls” is from Collins Avenue Productions, with executive producers Jeff Collins (“Bridezilla 3, 4 & 5,” “The Exterminators”) and Colin Nash (“The Hills,” “The City”) and co-executive producers Larry Bond and Porter Gale.