Not too far from Japantown, actually:
Click to expand
I don’t know, but here it is:
My dad had this kind of deal to take notes when he flew airplanes, in the pre-smartphone era:
All the deets:
“SAN FRANCISCO CLOTHING COMPANY REINVENTS THE ORIGINAL BLUE JEAN FOR YOUR SMARTPHONE: DELTA415
It’s Time to Change Your Pants: Alphyn Industries Launches the Delta415 Premium Jeans
(June – 2012) – Tech-fashion brand, Alphyn Industries has launched a new line of premium denim, which will revolutionize the way consumers interact with their smartphones. The Delta415 Premium Jeans are made of advanced materials designed to improve 21st century urban lifestyle. The stylishly intuitive smart jean is the latest product in the WEARCOM™ line. The WEARCOM™ technology gives the wearer the ability to use a smart device within the garment without physically holding it.
The patented Wearcom™ pocket (3 x 5 inch / 7.6 x 12.7cm) is made of durable polymer film to allow for complete interactivity with any touch screen device. A buttonhole above the genuine leather film edge opens into the front pocket for threading headphones/mic wire into right pant pocket. The zippered pocket cover provides a discrete look, secure and easy retrieval, and full usability of the smartphone while sitting down.
The Jeans are handmade in San Francisco, California, the heartland of Silicon Valley and the birthplace of blue jeans. They are made from 100% cotton denim and organic cotton pockets. The dedicated device pocket gives the wearer’s smartphone the safe functional home it deserves as the wearer navigates the urban stratosphere and makes things happen.
“We test and use the best materials because we know it is what our customers expect” said, Ben Raviv, CEO of Alphyn. Alphyn draws on the tradition of bringing military technologies to the public and redefining civilian culture.
Inspired by the fighter pilots’ G-suit, which has custom straps and pockets for a map clipboard and notes attached to their thigh during flight, Alphyn developed unique pocket configurations, which hold smart devices, and allows the wearer to interact with their device without the need to hold it. The goals are to make living safer, and to make everyday clothing stylish, protective, functional and user friendly, and merging advanced mobile gear with everyday clothing to accommodate our communication culture.
Industries is located in San Francisco, the birthplace of blue jeans and the silicone chip. Alphyn manufactures its clothes locally, reflecting the Bay Area’s culture of backyard Silicone Valley tech giants like Apple, Google, Zynga and eBay, combined with the rich fashion tradition of LEVIS, Dockers, GAP, and The North Face, who have reshaped classic American fashion.
Testing the best materials available, from space age silver coated, nylon cotton knits to denim woven on vintage looms; Alphyn uses the most advanced materials to produce its products. Alphyn bridges the gap between communication, safety, and fashion, and to offer its customers timeless design and style with avant-garde technologies and quality American craftsmanship.
We are Alphyn Industries, join the technological apparel revolution!
Engineered straight leg cut
Accommodates any touchscreen device (up to 3 x 5 inch) – iPhone 4, iPhone 3GS, iPod Touch, Droids and other devices.
Extended right belt loop with tactical black key ring
Made of coated 100% cotton indigo dyed denim.
Made in San Francisco, California.
Composition: 100% Cotton denim, organic cotton pockets and a polymer film.
Care Instructions: Wash inside out, cold cycle with like colors, do not bleach, tumble dry low.
DO NOT IRON OVER DEVICE POCKET
Sizes: 28, 30, 32, 34, 36, 38
Color: Indigo Blue
Purchase the jeans on our website: http://bit.ly/LBAUQ7
[UPDATE - Here's the official spiel:
"Icebreaker makes Outdoor, Running, Cycling, Travel, Kids, Underwear and Lifestyle apparel from handpicked merino wool born in the Southern Alps of New Zealand. It's non-itch, easy to wash, lightweight, versatile, easily packable and no-stink (because merino is naturally anti-mircrobrial, you can wear it for days ow weeks without a wash).
Sustainability has been part of Icebreaker's ethos since the start. It has strict animal welfare and farm standards, and has a traceability program (called "Baacode") that enables people to use a unique code sewn inside their garment to trace the fiber back to the sheep stations that grew it all the way through its supply chain."
And OMG, it's "Ramotaur" and "Nature Girl" on the streets of SF:
Click to expand
And one last thing:
"Ramotar will be appearing next weekend Friday, Saturday, Sunday, 12/2-12/4, 12pm-3pm, fliers in key SF locales, Union Square, Embarcadero, Ferry Building, etc. Also Friday and Saturday, 12/9-12/10, 12pm-3pm in the same locales."
… sometimes along with his gf, model Miranda Kerr:
Well guess what, this was the week that Icebreaker opened its first “TouchLab” store in Northern California. It’s down at 170 Post in Union Square.
OMG, is that a wool chandelier?
All right, find out about the landlord, Grosvenor Americas, after the jump.
See you there!
Get all the deets on this special day at UCSF below.
The red carpet up at 505 Parnassus:
Just after the unveiling:
Click to expand
“Members of the UCSF community are invited to celebrate the second annual Art Day at the UCSF Benioff Children’s Hospital on Wednesday, Nov. 16, featuring a red carpet fashion show with hospital gowns completely redesigned by young hospital patients.
All of the creations are designed by the kids, and will be modeled by a mix of staff and patients. Other activities include a photo booth, where patients can insert themselves into famous works of art, and professional artists who will share their artistic processes.
“Re-designing the hospital gowns gives these kids an opportunity to share their feelings about what the hospital gowns mean to them and what they signify,” said UCSF Child Life Services Manager Michael Towne. “The kids are allowed to feel and actively express the way they want to.”
The art therapy program at UCSF Benioff Children’s Hospital provides a creative way for children and their families to communicate and better cope with their hospital experience. Art therapy encourages patient engagement, expression and an increased understanding of the emotional impact of illness and medical treatment.
The Child Life Department recognizes the integral role hospital child life programs play in the healing process and works with children, teens and their families to ensure that each child’s developmental and emotional needs are met.
“Patients need a forum to express what it means to have cancer, or cystic fibrosis or to have experienced a major trauma,” said Towne. “The whole issue of illness has a profound impact on a person’s identity, and awareness of mortality. And sometimes, all the words in the world aren’t going to capture what’s going on.”
WHEN: Wednesday, Nov. 16 from 2 to 4 p.m.
WHERE: UCSF Benioff Children’s Hospital, 505 Parnassus Ave., Sixth Floor Courtyard”
Best of all, each piece of clothing comes with its own Baacode, so ewe can trace your purchase back to the Southern Alps of New Zealand.
All the deets here, and below.
Who’ll win this one? She has the reach but his posture tells you he wants it more:
Click to expand
“Icebreaker Brings a Touch of New Zealand to the Heart of San Francisco - New Zealand merino wool apparel company’s first San Francisco store will launch November 21, prior to the grand opening of a full build-out in March 2012
Wellington, New Zealand (7 November 2011) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it would “break the ice” in San Francisco with the opening of a retail store in San Francisco on November 21, 2011, just in time for the holidays. The Icebreaker store will be located at 170 Post Street, between Grant and Kearny Streets, just one block from Union Square.
San Franciscans will be in introduced to Icebreaker in two phases. The 1600 square foot location’s initial iteration will feature the complete Icebreaker line, showcasing its Outdoor, Running, Cycling, Travel, Kids, Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand.
In March 2012 the space will be fully built-out as a “TouchLab” store. A TouchLab store enables shoppers to touch Icebreaker raw merino fiber, as well as the various weights of apparel Icebreaker makes, and experience the pleasure of pure, soft, breathable merino, which offers instant warmth, coolness in the summer, is sun safe and antimicrobial and can be machine washed.
“People in San Francisco love the outdoors and have a great appreciation for nature and natural products, so this area is the perfect location for our newest TouchLab,” said Jeremy Moon, Icebreaker’s founder and CEO. “San Franciscans are our ideal customer: savvy shoppers who appreciate apparel that looks as fantastic as it performs.
“Icebreaker is perfect for the Bay Area climate. Merino wool performs beautifully anywhere, be it on the slopes of Tahoe, during a bike ride through Wine Country or on a summer evening in the city.”
Natural, sustainably produced Icebreaker merino regulates body temperature in all climates, is highly breathable to prevent the clamminess associated with synthetics, and protects wearers from the sun’s harmful rays. It’s also no stink, resisting odour and wearable for days – sometimes weeks – without washing.
Icebreaker opened its flagship TouchLab store in New York City in December 2010 and also has TouchLab stores on the West Coast in Portland, Oregon (home of its US headquarters) and Vancouver, British Columbia, Canada. It also has a TouchLab in Montréal, Canada. The Icebreaker San Francisco pop-up store will be open Monday through Saturday, 10 a.m.- 8p.m., and Sundays, 11 a.m.-7 p.m., (415) 399-9615.
“New Zealand’s merinos produce a wool that has a very fine diameter, which makes it soft and breathable yet with high insulation value for warmth.”
– TIME magazine
“The thin construction leverages wool’s breathability and natural wicking properties, so you don’t suffocate when a run heats up.”
– Runner’s World
“It wicks like a champ and is as comfortable as cotton.”
– Backpacker magazine
Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. The Icebreaker apparel system includes underwear, mid layer garments, outerwear, socks and accessories. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3000 stores in 43 countries.Based in Wellington, New Zealand, Icebreaker uses only pure merino handpicked from 140 high country stations in the country’s Southern Alps to create adventure clothing for women, men and kids that combines nature’s work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.”
I don’t know, KQED-FM. You can’t be talking about how you have a “commercial-free” radio broadcast if you’re simultaneously running ads promoting “the Sexiest Night* in Television,” right?
My car’s tape deck, from back when they made tape decks:
I cry foul.
*I missed the entire ad yesterday – I thought at first they might have been promoting Fox-TV, but now I think they were beating the drums for the upcoming Victoria’s Secret Implant Fashion Show on CBS.
Invisible airwaves crackle with life
Bearing a gift beyond price, almost free