Uh, “female initiated?” Uh…
Uh, “controlled by women?” Uh…
(All right, I guess in a Wikileaks situation, there is more control, I’ll give them that…)
Uh, “STI?” That’s a new one on me. (Sounds better than “STD,” though, in’nt?)
All the deets. Appears as if this is another one of those public-private partnerships, for better or worse…
“San Francisco Launches Female Condom Campaign – Female Health Company Supports San Francisco’s Campaign to Promote the FC2 Female Condom® for Safer Sex and HIV Prevention
SAN FRANCISCO, Feb. 14, 2011 — The Female Health Company (FHC) (Nasdaq: FHCO) is supporting the launch of San Francisco’s social marketing campaign to raise awareness and use of the FC2 Female Condom® among people living at risk of HIV infection. The FC2 Female Condom remains the only FDA-approved method of female-initiated HIV prevention available. FHC is working actively with public health departments and other partners to introduce FC2 in U.S. cities with the highest HIV prevalence rates.
According to the San Francisco Department of Public Health, from the first recorded cases of AIDS in 1981 through 2009, the city reported 19,080 AIDS deaths. At the end of 2009, nearly 16,000 San Franciscans were living with HIV infection. The city currently accounts for about 18 percent of all AIDS cases in California.
“I am very pleased to see such community excitement about the FC2 being available in our city. It is so important to give our communities another good option for taking control of the sexual health,” said Susan Phillip, MD, Director of STD Prevention and Control, for San Francisco Department of Public Health.
The city’s multifaceted communications and marketing effort is being conducted to promote the FC2 female condom as both an acceptable and affordable HIV prevention option. With funding and technical support provided by FHC and other partners, it is sponsoring train-the-trainer programs to equip San Francisco and Bay Area service organizations with the necessary skills to promote female condom usage amongst their clientele.
Ever more deets, after the jump