Posts Tagged ‘fiji green’

Giant Trucks Drive Right Through San Francisco’s Ban on New Billboards

Friday, July 25th, 2008

Is this what you want to encounter on the streets of San Francisco - a mobile billboard from Do It Outdoors? You see, S.F. is having a tussle over whether we should have new fixed billboards in town, but apparently there’s nothing stopping new mobile billboards from travelling all over the place.  

Rest assured, this trucking company is saying, “We Do It Green.” [Please note yet another delightful double entendre from Do It Outdoors – what a playful corporation!]. Brace yourself for more information about carbon offsets. That means the more they drive the better things get, just as the more water we import from the South Pacific, the better off we are, cause like Fiji Water is carbon negative or something.

From Vegas with love, on Hayes Street. Click to expand: 

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There’s lots to ponder as you drive around sipping your MGD Light – like how getting your fossil fuel hydrocarbons from coal really sucks, but petroleum, well petroleum that powers trucks, that must be A-OK.

Is that what they call greenwashing?

The mind boggles…. 

The Mayor of San Francisco Takes On the Bottled Water Industry

Friday, March 21st, 2008

Part of this crowd, a large crowd actually, at the San Francisco Ferry Building yesterday was there to get their very own free stainless steel vacuum flask to carry around tap water as an alternative to buying water in plastic bottles.
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These were handed out for free:

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Doesn’t everyone heart S.F.? How about the tap water you get in S.F. and some sourrounding areas? It comes from the Yosemite area, takes a rest around here, and then comes into your kitchen. It’s the best tap water in the world. So what’s wrong with drinking it instead of Dasani or Aquafina or whatever?

In 2007, Mayor Newsom famously worked on getting municipal workers off of the plastic water bottle. That move generated a little blowback but it also attracted some national interest.

In 2008, attention turns to restaurants routinely offering bottled water to patrons. It didn’t used to be this way, but nowadays it’s the first choice  you have to make at some joints and some diners might feel that they’re being a bit cheap if they don’t spring for the spring water. What the Mayor is doing is using a little moral suasion to affect public behavior for the greater good. It’s not really “greenwashing,” actually. What it is is a perfectly appropriate use of the bully pulpit, as it doesn’t force anybody to do anything and it doesn’t cost the taxpayers any substantial amount of money.

Of course the bottled water industry thinks yesterday’s effort smacks of  totalitarianism.

Stainless steel bottles are available while supplies last at SFPUC Customer Service at 1155 Market Street near Civic Center. Take a pledge to stop buying plastic bottles of water and you can get a nice metal bottle as well. Just drop on by. Who knows, you might get lucky.