Posts Tagged ‘first day’

Good-Bye William R. De Avila Elementary, Now It’s “CHINESE IMMERSION SCHOOL, CHINESE IMMERSION SCHOOL, CHINESE IMMERSION SCHOOL”

Monday, March 30th, 2015

You know, back in the aughts, I was thinking that De Avila Elementary / Dudley Stone School was going to keep its name after it reopened to become a Chinese-language immersion school. But no, the name of this place, if you had to say it in just three words, is “CHINESE IMMERSION SCHOOL.”

See?

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It looks like a private school, non?

Now mostly, they prefer to teach Cantonese, as opposed to Mandarin.

The answer to WHY’S THAT has to do with local politics.

OTOH, if you want to get all nuanced, then:

Why Cantonese First?

I can think of a few other reasons, but anyway…

So there’s your branding, and now I know why nobody understands when I mention the de Avila school…

Mayor Gavin Newsom Opens New Chinese Language Immersion School in Haight-Ashbury

Monday, August 24th, 2009

This was the mise en scene today at San Francisco’s brand new Cantonese dual language immersion school on Haight Street.

It’s called the Chinese Immersion School at De Avila.

See?

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Click to expand

So, line up behind your new teacher…

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…and wait for your new principal to ring the school bell.

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It’s the first day of school.

Good luck!