You know, back in the aughts, I was thinking that De Avila Elementary / Dudley Stone School was going to keep its name after it reopened to become a Chinese-language immersion school. But no, the name of this place, if you had to say it in just three words, is “CHINESE IMMERSION SCHOOL.”
See?
It looks like a private school, non?
Now mostly, they prefer to teach Cantonese, as opposed to Mandarin.
The answer to WHY’S THAT has to do with local politics.
OTOH, if you want to get all nuanced, then:
I can think of a few other reasons, but anyway…
So there’s your branding, and now I know why nobody understands when I mention the de Avila school…
