Posts Tagged ‘flavored’

Beverage Update: Say Good-Bye to Those Fruity Forties, Those Ubiquitous 23.5-Ounce Cans of Four-Loko

Tuesday, October 11th, 2011

The upshot of last week’s big news is that the FTC wants you all to treat 4-Loko as something you’d be pouring into cups to share instead of you bogarting a huge can just for yourself.

These cans, which actually have more alcohol than a forty, aren’t resealable, so they’re destined for Hell:

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All the deets:

“FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage - Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges

The marketers of Four Loko have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising.

The FTC alleges that Phusion Projects, LLC and its principals falsely claimed that a 23.5-ounce, 11 or 12 percent alcohol by volume can of Four Loko contains alcohol equivalent to one or two regular 12-ounce beers, and that a consumer could drink one can safely in its entirety on a single occasion.

In fact, according to the FTC, one can of Four Loko contains as much alcohol as four to five 12-ounce cans of regular beer and is not safe to drink on a single occasion. Consuming a single can of Four Loko on a single occasion constitutes “binge drinking,” which is defined by health officials as men drinking five (and women drinking four) or more standard alcoholic drinks in about two hours.

“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, Director of the agency’s Bureau of Consumer Protection. “Four Loko contains as much alcohol as four or five beers, but it is marketed as a single-serving beverage.”

The 23.5-ounce Four Loko cans are the size of about two regular beer cans and are non-resealable. The FTC complaint alleged that on one company website, consumers were encouraged to enter a “photo contest” in which they posted many photos of people drinking directly from the 23.5-ounce Four Loko cans. In stocking instructions, Phusion urged merchants to place the cans where other refrigerated, single-serve alcoholic beverages are displayed.

The administrative settlement requires Phusion Projects to include disclosures on containers of Four Loko, or any other flavored malt beverage containing more alcohol than two and-a-half regular beers, stating how much alcohol – compared to the amount of alcohol found in regular beer – is in the drink. The order also specifies the location and appearance of the disclosure. For example, the disclosure for a 23.5 ounce can of Four Loko with 12 percent alcohol by volume would state: “This can has as much alcohol as 4.5 regular (12 oz. 5% alc/vol) beers.”

Starting six months after the settlement takes effect, Phusion Projects is required to use only resealable containers for flavored malt beverages that have more alcohol than the equivalent of two and a half regular beers.

Also, the settlement bars Phusion Projects from misrepresenting the alcohol content of any beverage, and from depicting people drinking directly from the container of any product containing more alcohol than that found in two and a half regular beers.”

Ever more deets after the jump.

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Jerry Brown Throws Down: No More Strawberry, Chocolate, Banana or Cookies-and-Cream Flavored E-Cigarettes for Kids

Friday, October 29th, 2010

Our California Attorney General Jerry Brown can’t abide companies that market electronic cigarettes to minors, so he just did something about it, again. All the deets, below.

Mmmmm…. yummers:

El Protector de la Gente, Jerry Brown:

via Thomas Hawk

Electronic Cigarette Maker Agrees to Stop Marketing to Minors

OAKLAND – Attorney General Edmund G. Brown Jr. today announced a settlement to prevent Smoking Everywhere, one of the country’s largest electronic cigarette sellers, from targeting minors and claiming that its products are a safe alternative to smoking.

“Smoking Everywhere aimed ads at minors and falsely claimed its products were safe,” Brown said. “This settlement stops the company from marketing these addictive products to kids or claiming they aren’t dangerous.”

Electronic cigarettes, or e-cigarettes, are battery-operated devices with nicotine cartridges designed to look and feel like conventional cigarettes. Instead of actual smoke, e-cigarettes produce a vapor from the nicotine cartridge that is inhaled by the user.

Smoking Everywhere and other electronic cigarette makers have claimed that e-cigarettes are safe because they contain no carcinogens or tar, and produce no second-hand smoke.

The U.S. Food and Drug Administration (FDA), however, found that some electronic cigarettes contain a variety of dangerous chemicals, including nicotine, carcinogens such as nitrosamines, and one brand also contained diethylene glycol, commonly known as antifreeze.

Some e-cigarettes come in strawberry, chocolate, mint, banana and cookies-and-cream flavors designed to appeal to a young audience.

Today’s settlement prohibits Smoking Everywhere from marketing to minors and from making false or misleading claims about electronic cigarettes. Specifically, the company has agreed that it will not:

- Market or sell electronic cigarettes to minors. Its website will be age-restricted, and a customer will need to show a government-issued ID. Retail products will be behind a counter. Advertising must note the age restriction.
- Sell flavored electronic cigarette cartridges such as strawberry, mint or bubblegum that could appeal to minors.
- Advertise its products as a smoking cessation device unless the FDA approves them for that purpose.
- Claim that its products are safer than cigarettes or contain no tobacco, tar or carcinogens, and produce no second-hand smoke unless there is competent reliable scientific evidence to support the claims.

Smoking Everywhere also agreed to implement quality control standards to eliminate harmful substances in its products and submit to independent audits.

Smoking Everywhere will also provide a Proposition 65 warning that its products contain nicotine, a chemical known to be addictive and to cause birth defects or reproductive harm. The warning must appear on product packaging, Smoking Everywhere’s website and at retail sites.

Smoking Everywhere and its owner will pay $170,000 in penalties and fees.

Jerry Brown Throws Down: Penalizes Maker of Cookies and Cream-Flavored Electronic Cigarettes

Tuesday, August 3rd, 2010

Our California Attorney General Jerry Brown can’t abide companies that market electronic cigarettes to minors, so he just did something about it. All the deets, below.

Mmmmm…. yummers:

El Protector de la Gente, Jerry Brown:

via Thomas Hawk

Brown Announces Electronic Cigarette Maker’s Agreement to Stop Deceptive Marketing and Sales to Minors

OAKLAND – Attorney General Edmund G. Brown Jr. today announceda settlement with Sottera, one of the country’s largest electronic cigarette producers, to prevent the company from targeting minors and claiming that electronic cigarettes are a safe alternative to smoking.

“Electronic cigarette companies have targeted minors with fruit-flavored products and misleading claims that their products are safe,” Brown said. “This settlement will stop Sottera from marketing these dangerous and addictive products to kids.”

Brown and Sottera reached the settlement without litigation based on Sottera’s willingness to adopt measures that address Brown’s concerns about the dangers of its electronic cigarettes. In January this year, Brown filed suit against the nation’s other leading e-cigarette retailer, Smoking Everywhere. That lawsuit is proceeding in Alameda County Superior Court.

All the deets after the jump

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Homer Simpson’s Donuts on Sale at Krispy Kreme – Life Imitates Art

Tuesday, June 9th, 2009

Which Limited Edition Krispy Kreme doughnut, Strawberry Iced or Blueberry Iced, looks more Homer Simpsonesque?

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Whether it’s shocking pink or passionate purple - either treat would make a happy Homer. 

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Available until August 16, 2009