Posts Tagged ‘ford pass’

FordGoBike in the Presidio vs. an Electric JUMP! Bike in the Presidio: One Makes Sense, But the Other is a Mystery – Is GoBike Failing?

Thursday, March 8th, 2018

Have you seen all the bright neon (orange? red?) JUMP! bikes all over Frisco these days? That’s not surprising since they’re getting used, a lot. A lot more than the clunky, heavy, legacy GoBike “bikeshare” bikes from Ford Motor Company in what’s basically a continuation of Bay Area Bike Share what got started like a half-decade ago and what’s cost us eight figures already.

I’ll tell you, my guess is that most of the FordGoBikes I’ve seen in the Presidio and points north, sometimes way north, like out of the county north, and we’re talking about a lot, like hundreds I myself have seen these past nine months, are being pushed / pedaled by PEOPLE WHO DON’T KNOW THAT THEIR $10 “DAY PASS” isn’t actually a day-pass and that they’ll soon be met with an unexpected high two-figure or low three-figure bill from the Ford ppl.

How do I know this? Well, I go up and ask them about it.

Of course, some know that they’ll get hit with hours and hours of penalty fees – and they just don’t care. The deal’s worth it for them. Well, that’s fine with me, be my guest.

But this?

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These ppl near the Great San Francisco Bight, let’s call it the Baker Beach area, have a loooooong way to go to get their heavy rides back into even the nearest GoBike rental station.

But look at this, unexpected JUMP bikes up at the Sports Basement. So this makes sense – two ppl pay two dollars to trek from where, SoMA, the Financh, the Twitterloin? All of those places are within range I figure, what with pedal assist and all. Then they’ll pay another two bucks to get home? If so, that makes sense to me as well:

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Now, do I approve of JUMP’s video/photo policy what allows Social Bicycles Inc or whomever to use images of you* and your face, (your pretty face!) however the Hell they feel, with no payment to you? Well Hell no. But that’s the deal our local alphabet soup (SFMTA SFCTA MTC BAAQMD it doesn’t matter) struck. Sorry.

OTOH, people are loving the JUMPs.

And hey, speaking about the alphabet soup, are all those govt ppl pleased with how FordGoBike is doing these days? Oh, Hell no.

And how many stations should have the FoMoCo ppl have had west of Masonic by now? Lots and lots. But how many to they have IRL? Zero. (And the prospects for anything soon look bleak – the more the Ford ppl push on installing rental stations, the more pushback they’ll get from residents. I’ll tell you, I can’t believe how many tens of millions of dollars Ford is going to spend over the next six years compared with what they’ve gotten so far. JMO.)

In conclusion, JUMP good, FORD bad.

We’ll have to wait and see how things shake out when GoBike Goes Electric, you know, a little bit, in April…



This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company – A Dubious Public Private Partnership

Thursday, August 24th, 2017

A JUMP bike seen a few days back:

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So, let’s say you want to compete with Ford Motor Company’s high cost GoBike service. You could offer to buy up some parking spaces from the SFMTA and you know, plan out how big your concomitant billboards will be, but uh oh, FoMoCo occupies the field with an exclusive agreement signed by SFGov.

Oh, well, then go “stationless,” how about that?

But uh oh, SFGov has crafted the most restrictive rules possible. Check it – STATIONLESS BIKESHARE PROGRAM – PERMIT APPLICATION

So hey, who do you think just loves this massive Barrier To Entry? Ford Motor Company. Hey, whose representatives so much as said this at meetings ‘n stuff? Ford Motor Company’s


Hey, is this orange-red bike “better” than a Ford Motor Company GoBike?

Hell yes.

And is it cheaper?

Well, pretty much.

Anyway, my points are that This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company AND that this whole, expensive seven-year deal is A Dubious Public/Private Partnership.

These Poor Women Have NO IDEA Their FORD GOBIKE Joyride to Sausalito Will Cost Them MORE THAN $100

Thursday, July 27th, 2017

Ford GoBike: The Bay Area’s bike share program, named for Henry Ford.

Motivate International, formerly Alta Bicycle Share, famous for labor issues.

Anti-competitive agreement with SFGov.


Clumsy efforts in the Mission District, suspicion over Ford Motor Company’s FordPass

This is so sad. Here’s what tourists see when they’re thinking about renting a FORD-branded rental bike in Frisco:


So, one trip is $3 and you can rent a bike for all day for just $10. Of course there’s more in there, stuff about how you have to check your bike back in within 30 minutes or you get hit with late fees, but the tourists don’t see that part.

How do I know this?

  1. Well, check Yelp. That litany is for the service what ended last month, the not-much-used and taxpayer-funded Bay Area Bike Share, but the successor service, the taxpayer and Ford Marketing-funded Ford GoBike joint, gets the same complaints. See below.
  2. Also I’ve asked people when I’ve seen them in / going to Sausalito. A man in one group said that they were paying $10 per 24 hours and a woman in this pair, as seen on the Golden Gate Bridge, said they were getting their rentals for “$9 for the whole day.”

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But the real price for pedaling through Frisco,* over the bridge to Sausalito in Marin County and back again is $16 for the first hour and then $12 an hour after that. So if your trip takes five hours, which is totally possible, then you’re paying $64 per bike. Times two is $128. Minus the $20 they already knew about leaves us with $108 MORE THAN EXPECTED.

Of course less time = less money and more time, as you can read about on Yelp = more money.

Hey, are the people at Ford Motor Company, Motivate International, and/or SFMTA/SFGov aware of this issue?


Now, do they give a care?

NOPE, apparently not.

Oh well. So if your goal is to market Ford Motor Company to youth and to get “more butts in bikes,” then having newcomers pedal two-wheeled advertising vehicles where other ads aren’t allowed (like on the GGB) is great. You’d want ALL of Frisco’s tourists to make the same mistake.

Now, isn’t it ironic, don’tcha think, that our SFMTA insists (in one line item on a grocery list longer than your arm) that any competitors to FORD MOTOR COMPANY GOBIKE properly make clear to users how much they have to pay, but the existing government-approved, government-funded (IDK, monopoly? or) entity isn’t doing that at all currently, and hasn’t done for the past few years as well?


  1. Hey, why not change GoBike’s misleading language to something that tourists, you know, some of whom don’t have the best handle on English, can understand, like NON-misleading language?
  2. Hey, why not have a text message sent to users telling them that their time is up when their time is up and then say, OK, it’s $12 per hour starting now?

And I’ll tell you, I don’t like the phrase THREE DAY PASS that FoMoCo uses for its $20 option either, and here’s why. If Sarge gave Gomer Pyle…


… a three-day pass to go off-base, would he have to come back to base every half-hour? I think not, Gentle Reader. I think not.

Anyway, that’s what I ponder when I see all those GB’s on the GGB.

Ah, the Yelp:

“I like the Bikes but the renting cost of the Bikes are very  expensive. There are 3 options to rent the bikes: Short-term pass 3 dollars for 30 minutes, the day pass $9.95, and 3 day pass $19.95. I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charge me $73 that is super expensive. The tricky part is the Bikes only allowed for 30 minutes if u want to bike more than 30 minutes, you will pay $3 for extra 15 minutes. That is why I end up paying more than $70 2 Bikes for two hours.”

“FRAUD ALERT! I was so excited when I heard about this service that I went right to their website to sign up. However, what they state in bold print about costs and ride time on their website is not what you agree to in the fine print of your membership agreement. Coupled with the fact that a company that is engaging in shady (i.e. illegal) activities from the gate, now has your credit card number, a link to your specific clipper card, and an app on your phone all before you ever even get on a bike is, in my opinion–A BIG RED FLAG. READ THOSE ENDLESS PAGES SCROLLING DOWN YOUR SCREEN BEFORE YOU CHECK THE “AGREE”  BOX.”

“I’m never using this service again. The digital display on the payment machine said the one day pass was $9, but I paid $49 for a bike for three and a half hours. I could buy a bike with $49. It’s ridiculously expensive. Charging the extra fee over $9 seems to be a scam.They should change the marketing from one day pass to 30 MINUTES PASS!! $9 for the pass is right up to 30 minutes, but from the moment over 30 minutes, you have to pay the extra fee $7 per 30 minutes. Keep in mind. I wish other people would never go through the same situation as me. This service is the worst one I’ve ever gotten in SF.”

Yours, in struggle.

*That’s a long way already on these hefty bikes as the stations closest to the Golden Gate Bridge are FAR AWAY, currently.

[UPDATE: Oh, it used to be that Motivate International would offer people who misunderstood the pricing structure a 50% refund, but now I see that 100% seems to be the new standard.


This is sort of funny since this has been a Known Issue for years (plural). END UPDATE]

New-School “Bike-Share” Style Electric Rental Bikes Already Tagged, Even During the Testing Phase

Tuesday, July 25th, 2017

This photo pays off the headline, so no further elucidation is needed, I don’t think. As seen ‘neath a giant street art rat on Haight:

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Seems Ford Motor Company thinks it bought quite a bit for its $49 million dollars, including buying a kind of monopoly on bike-share bicycle rental? You tell me. It’s certainly not saying Let A Thousand Flowers Bloom, let’s bring more bikes to Frisco, oh no. That’s Ford Go-Bike for you.

Maybe Ford is worse than the taggers of the 94117, IDK.

Mommy, what’s FordPass?

These technologies cannot be deactivated in FordPass and do not respond to “Do-Not-Track” requests.

If you object to any changes to FordPass or to these Terms, your sole recourse is to stop using FordPass.

Further deets on this Brave New World of GoBike, in the Year Of Our Ford 1:

“Information We Collect. We collect the following types of information through your use of FordPass or third-party services that integrate with FordPass, such as Ford GoBike, which we also may combine with other information you have previously provided, or that we have collected from other sources:

  • Information you provide to create an account or sign-in to an existing account, such as name, email address, street address, telephone number, credit card, and Vehicle Identification Number (VIN). You must have an account to use FordPass.
  • Information we collect through FordPass includes:
    • Location information collected from your mobile device and/or vehicle, such as Global Positioning System (GPS) and location derived from IP address, which can be used to determine your device or vehicle’s current location, travel direction, and speed.
    • Mobile Device Information, such as software or operating system version, unique device identifiers, IP address, mobile network information, and mobile phone number.
    • Vehicle Information, such as the VIN, hardware model and part numbers, status of vehicle systems (e.g., fluid levels, tire pressure, and locks), vehicle diagnostics, odometer, and other information about how the vehicle is performing.
    • Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.
  • Information about how you use FordPass or third-party services that integrate with FordPass, such as when and for how long you use features and when you contact us, a record of your communication.
  • FordPass may also contain online tracking technologies (e.g. Adobe Analytics and Aptelligent) on your mobile device that collect non-personal information about how FordPass is used and how it is performing including if it crashes, and which may be able to be connected across devices and over time. These technologies cannot be deactivated in FordPass and do not respond to “Do-Not-Track” requests.

How We Use Information We Collect: We use your personal information – information that reasonably identifies you – to provide you with great functionality and services, allow you to control certain vehicle features, fulfill requests you’ve made in FordPass, personalize your experience, troubleshoot problems, develop new and improved products, services, and marketing strategies and research, to protect safety, property, privacy, and security, or to comply with legal requirements. WE MAY send communications about products, services, offers, promotions, news, and more that are customized based on your personal information, including your location, speed, and driving characteristics. You may choose not to provide certain personal information (such as not entering a VIN to connect to your vehicle or not entering a credit card to use My Wallet services), but this may limit or prevent use of certain features. We may use and share non-personal information for any purpose.