Posts Tagged ‘ford’

This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company – A Dubious Public Private Partnership

Thursday, August 24th, 2017

A JUMP bike seen a few days back:

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So, let’s say you want to compete with Ford Motor Company’s high cost GoBike service. You could offer to buy up some parking spaces from the SFMTA and you know, plan out how big your concomitant billboards will be, but uh oh, FoMoCo occupies the field with an exclusive agreement signed by SFGov.

Oh, well, then go “stationless,” how about that?

But uh oh, SFGov has crafted the most restrictive rules possible. Check it – STATIONLESS BIKESHARE PROGRAM – PERMIT APPLICATION

So hey, who do you think just loves this massive Barrier To Entry? Ford Motor Company. Hey, whose representatives so much as said this at meetings ‘n stuff? Ford Motor Company’s

So IDK.

Hey, is this orange-red bike “better” than a Ford Motor Company GoBike?

Hell yes.

And is it cheaper?

Well, pretty much.

Anyway, my points are that This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company AND that this whole, expensive seven-year deal is A Dubious Public/Private Partnership.

FORD, INTERRUPTED: Residents of This Building Simply VOTED DOWN a FoMoCo GoBike Rental Station, No Vandalism Required

Wednesday, August 23rd, 2017

Michigan-based Ford Motor Company and/or its “partner,” New York-based Motivate, International (FKA Alta Bicycle Share), decided to put an 80 foot long “bikeshare” station/ Ford ad on the street right here:

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Here’s your StreetView:

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Those four parking spaces on the left there are where FoMoCo was highly motivated to take over. I think it would have cost them something like $5000 per space and that money would have gone to our SFMTA.

But that aint going to happen now.

Why? Well, there was a vote, of sorts.

Representatives from all the units in this 12-unit building registered their opposition to Ford, except for one unit. No matter how you count it (and I’m not exactly sure if there are any unoccupied units now), that was a 90%+ vote against Ford.

Also, other locals opposed the Ford station, and of course, you can imagine that the first floor small business owners also opposed Ford. But go and ask them if you want, I don’t care. (Actually, this is a touchy issue still, and I’m sure that some of these locals just want to put this issue behind them.)

Apparently, the “outreach” what Ford/Motivate lauds themselves for was quite minimal, but obviously even just one posted notice that was actually seen by at least one resident was all that was required to get the ball rolling and our SFMTA, to its credit, honored this vote.

(Our SFMTA, of course, doesn’t exactly want people to come at them with opposition to their long-planned and expensive plans. A while back, they hosted some plebiscites for some ridiculous “traffic circles” plopped into the middle of intersections on nearby Page and Waller and, well, our SFMTA got its ass handed back to it, losing something like by a three to one ratio at all locations. Oh, and the Project Manager for this absurd plan was “sad” to hear this result. And the upshot is that the SFMTA doesn’t host votes like this anymore.)

Anyway, the People spoke and Ford went away – there was no vandalism at all. You didn’t have business owners talking to the MSM making national and international news about opposing Ford. Just saying.

Now, where should the Big Blue Oval put its corporate marketing instead, you know, instead of having an empty part of the grid, as with 24th Street now?

Suggestions were:

Golden Gate Park Panhandle

USF

John Adams Campus of CCSF

St Mary’s

Etc.

These proposals would make the SFMTA miss out on its $20k+ fee/tax, but I don’t think anyone would mind with these locations. I mean, the bike path is right there in the Panhandle, right?

Now, some from New York, Chicago, Palo Alto, Dearborn etc have a lot of “gripes” about the residents of the San Francisco Bay Area lately. But what if the Ford Motor Company / Motivate people tried to make sure that they give actual notice to residents BEFORE they put up these bike “share” rental stations / Ford ads? This way, residents wouldn’t wake up one morning all surprised.

Just an idea.

FGBOTD – Your Ford Motor Company GoBike Of The Day: #11472, a Bicycle Built for Two

Monday, August 21st, 2017

Market Street outbound, in front of that hot new restaurant at the bottom floor of “NeMa” right across the street from taxpayer-subsidized Twitter HQ – you know this fine dining establishment represents SFGov’s annual Twitterloin / Tenderloin / Mid-Market / “New Market” “renaissance,” except actually it doesn’t because this space is totally empty and it’s been so for a while now, oh well: 

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(And this way, this ride is cheaper than paying the MUNI fare, so that’s something.)

(And what a lazy stoker, not even trying…)

This behavior of course violates your TOS, but then again, Ford Motor Company tracks you more than, say, Citibank does in New Yawk, so maybe this all balances out, maybe we’re all a little bit sneaky.

And oh, here’s the skivvy from a former Trump advisor / Ford Motor Company CEO, you know, just last year:

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because…”

And the reply is that all the interested parties worked out a deal where there’s no telemetry on the bike – of course it’s on you, on your smartphone, right?

And when people ask Motivate International about all this, the reply is that there’s no telemetry on the bike. Well, yeah, but the question is what about all this? The profit-motivated Motivate doesn’t seem to want to answer, oh well.

Here’s Ford Motor Company’s answer, in a way. I just don’t understand how somebody renting a bike gets all this stuff tracked while driving a car the next day:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

Oh well…

Pop-Up Ford Motor Company Bikeshare Rental at Fell and Central – Vandalized Already – Where Can the Next Station Go?

Friday, August 18th, 2017

Here it is:

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The SFMTA or somebody experimented with this part of this part of Central by putting long-lasting,  downtown-style hash marks on the ground, as if they were going to put meters here. But these spaces are gone now, of course:

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Here’s a post, from a protester, one supposes:

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(I’ll tell you, this is an amateur effort. I don’t think this is the way to organize after missing your chance before installation. Perhaps you might get some palliative cliches from London Breed’s office (but I wouldn’t address her as a mere Supervisor, oh no), but the other two literally get paid to promote corporate bike rental / advertising in Frisco.)

Here’s the vandalism, on the Ford part. It’s already been cleaned as best as you can expect from the basically minimum-wage (15% over minimum – hardly “living wages,” as was promised and as is still claimed) workers:

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La mise-en-scene:

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There was conflict online as well. Some of it looked like this:

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That discussion of bicycle activists vs. area locals went on and on, oh well. I’m not sure how the Ford Motor / Motivate crew went about doing its vaunted outreach, but it seems to have been pretty minimal. I think the Bay to Breakers people have put a lot more effort in, by way of comparison, with less at stake.

Anyway, the Ford Motor people are out there, scouting more locations. The next location after this certainly won’t be at Hayes and Cole, which was Ford’s original choice. Apparently, about ten locals yammered about this and that was all it took to get Ford to back down. Of course, that was before installation.

Now, feverish with victory, the residents of Hayes and Cole are discussing where the next Ford Motor station should go, to fill in the network. I think the suggestions were John Adams campus of CCSF at Hayes and Masonic, USF, the Panhandle, and maybe St. Mary’s, I forget. But they sure as Hell don’t want anything like the above anywhere on the far end of Hayes Street.

It wouldn’t take much for Ford to take its half-assed, minimal notice and turn that into actual notice, if it wants its expensive marketing effort to be less controversial…

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

Capturefgdfff

And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

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I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

Ford Motor Company is Going All Out in Frisco: CITY OF TOMORROW SYMPOSIUM on August 17th at Fort Mason

Monday, August 14th, 2017

The tickets are free, but they are sold out, oh well.

dsddddddd

CONFERENCE
City of Tomorrow Symposium
Festival Pavilion
Aug 17th @ 8:00 a.m.
Ford Motor Company presents the “City of Tomorrow Symposium,” a gathering of distinguished speakers reflecting on the future of cities and urban mobility at Fort Mason Center for Arts & Culture. The symposium covers topics such as self-driving cars, delivery innovations, sharing safe and smart streets, mass transit and commuting, future energy demands, and the evolving mobility landscape.

I’m sure the “City of Tomorrow” will be filled with Cars of Tomorrow. Yay!

05 Ford Gyron 1961

FGBOTD: Your Ford GoBike of the Day – #12535 Headed to the Chop Shop – Harvest, Harvest Time

Saturday, August 12th, 2017

Neoliberalism is having a hard time getting going in Frisco.

Take a look, via Nishant.

Capturedfsdfsddd

The Ford Motor Company workers laboring (in the Bay Area? North Carolina?) are stumped as to this location – can you guess? Hint: alTrainCay racks-tay.

Myself, I’d rather steal a $98 Walmart bike (like the 21-speed 29’er I lost near Cal / Battery last year – it had a nice bell, and one good replacement tire, and a wiener-friendly replacement seat) than a pretty much useless yet very expensive ($1200!) Ford Motor Company GoBike rolling advertisement.

Remember, Ford doesn’t track you through the bike, but through the app what you use to get the bike. Think on that. ⬇️⬇️⬇️

HOW FORD TRACKS YOU

Look closely. ⬆️⬆️⬆️

Weepin’ time reapin’ time harvest harvest time
You reap what you sow I reap what I sow

Ford Motor Company GoBike Regrets Promoting Rental Bike Racing in Marin, Going Over Bridges, Competing with Locals

Thursday, August 10th, 2017

Let’s see if I can pay off on that headline.

Here’s the recent GoBike race on Conzelman in the GGNRA:

Now, who thought this was great, but the corporate employees/contractors @FordGoBike in, who knows, North Carolina, Michigan, New Yawk? Someplace like that. (Someplace where Ford can rightfully call $16.13 per hour “living wages” the way they call that very same hourly rate a living wage in Frisco. But anyway.)

Proof of this is in the ghost of the deleted Tweet, what the Ford People took down. See?

Speaking of which, you can’t race Ford Motor Company rental bikes. It’s against your agreement. (Say hey, did these roadie racers even sign an agreement and pay their money and their overtime fees? Who paid for the expense of this hours-long Ford Motor Company bikeshare promotion on the Golden Gate Bridge? IDK, but it appears to have been organized through FaceBook.)

Speaking of which, Ford Motor Company made a commitment to not compete with legacy Frisco-to-Sausalito bike rental outfits. And yet, compete they do, over and over, every day, over the bridge and back. If you don’t believe me, have your editor assign you to the GoBike beat and ask for the GPS record for these bikes, why not? Oh, what’s that, there’s no GPS on Ford Motor Company rental bikes? Mmmm, so how is Ford tracking all these people? Perhaps through their smartphones? Perhaps 24-7, like how fast you drive your car, how hard you press your brakes, gee, do people realize that they’re signing up for all this? NB: Search for “DO NOT TRACK” to see how the GOBIKE people react to such a command? (Spoiler: Ford has zero respect for any such Do Not Track anything, sry.))

Speaking of which, didn’t Ford agree to get rid of its Gobike On The Bridge marketing, due to its competition with local rental mom and pops? Well, Tweeting about this race kind of goes against that, non?

So for all these reasons, RACING, BRIDGING, COMPETING, Ford Motor Company rethought the matter and then deleted its Tweet(s).

FIN.

Can’t Touch This: 1964 Mercury Montclair Breezeway

Thursday, August 10th, 2017

A “touchless car” at the Fell Street ARCO watering hole:

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And best of all, you can open up that crazy rear window for a chance of breathing a little exhaust…

FGBOTD, Your Ford Motor Company GoBike Of The Day: Taking Your Rental Bike on MUNI for Just $12/Hr

Tuesday, August 8th, 2017

Good times.

Via CactusJ:

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I can’t explain this, but I have several theories.

All right, back to my Ford research