Posts Tagged ‘Four Loko’

Oh No, Marin County is Going Dry! Flavored Malt Beverages in Danger – Novato Supports “AlcoPop-Free Zone”

Tuesday, November 27th, 2012

When I was young we had the Bartles and Jaymes, but these days kids are into Flavored Malt Beverages, which starts with FMB, which rhymes with T, which stands for Trouble.

At least in Marin County it does – see below.

Now I’ll tell you, if I were trying to get people to use the absurd phrase “Alcopop Free Zone,” I wouldn’t slap a (TM) after it in press releases.

Just saying.

Marin’s youth, Footloose and now Four Loko-free:

Click to expand

On It Goes:

“Alcopops Voted Down In Novato - City Council Unanimously Supports Alcopop-Free Zone(TM) Campaign - City’s Alcohol Retailers Encouraged to Voluntarily Stop Sales of Flavored Malt Beverages

NOVATO, Calif., Nov. 14, 2012 /PRNewswire-USNewswire/ — Novato City Council Members took a decisive step towards protecting youth from alcopops Tuesday night when they unanimously passed a Resolution of Support for creating an Alcopop-Free Zone(TM).  The resolution encourages the city’s alcohol retailers to voluntarily stop selling dangerous, youth-attractive flavored malt beverages, also known as “alcopops.”

“The number of teens that drink in our community is really high,” said Lexi Simon, Novato High School senior and member of the Novato Blue Ribbon Coalition for Youth. “I have seen how easy it is for Novato teens to access alcohol. Stepping up has turned me into a role model and it feels good to be part of a solution, rather than not caring. If Plan A doesn’t work, the alphabet has 25 more letter for us to make this work.”

Dangerous, youth-attractive alcopops, or flavored malt beverages (FMBs) are:

–  Pre-mixed, sweetened alcoholic drinks that taste like juice and soda
–  Packaged in brightly-colored cans, similar to energy drinks
–  Priced low enough to effectively target underage drinkers, especially
young women
–  Shelved wherever beer is available – including convenience stores, gas
stations, and mini-marts
–  Often supersized at up to 24 oz. single-serving containers with 12
percent alcohol – the equivalent of 4-5 beers which cannot be consumed
responsibly by any age drinker
–  Encouraging underage consumption which leads to serious alcohol-related
harm
–  Four Loko (Phusion Projects), Tilt (Anheuser-Busch InBev), Blast
(Pabst), Smirnoff Ice (Diageo), Bartles & Jaymes (E&J Gallo), Sparks
(The Steele Brewing Co), and Mike’ s Hard Lemonade

“The courageous action by the Novato City Council will help keep alcohol out of the hands of Novato youth,” stated Teri Rockas, former co-chair of the Novato Blue Ribbon Coalition for Youth.  “This is exciting! With this resolution, the Coalition will be well positioned to partner with retailers to remove these dangerous products – and keep Novato kids and families safe.”

This past spring, the Marin County Board of Supervisors passed the country’s first Alcopop-Free Zone(TM) Resolution of Support. In early September, the San Rafael City Council approved an Alcopop-Free Zone(TM) Resolution of Support.

Various retailers in San Rafael, Stinson Beach and Bolinas have already pulled most alcopops from their store shelves. Just last week the Tiburon Town Council unanimously approved a Resolution of Support urging Tiburon Peninsula alcohol retailers to stop selling alcopops.

“Alcopops are an insidious device that with the cool labeling and high sugar content really entice teenagers to drink, especially teenage girls,” stated Judy Arnold, Marin County Supervisor. “I really want to congratulate you for addressing teenage drinking.”

Cheryl Paddack, Executive Director of the Novato Youth Center also spoke in support: “We recognize that drinking and binge drinking here is higher than the state and the national average. As a parent and community leader I would ask the city council to approve this resolution”

“Alcopops are just a predatory marketing ploy targeted at young people across the country and the enticement they produce leads not just to drinking, but binge drinking which can lead to some very severe situations,” stated Heart Fogel, a 13-year-old freshman at San Francisco University High School and a member of the Marin County Youth Commission. “We need to attack this problem at the source, by gettingAlcopops off our shelves and out of our youth’s lives.”

Current Alcopop-Free Zone(TM) Marin supporters now include:

–  Albert Park Neighborhood Alliance
–  Alcohol Justice
–  Being Adept
–  Families for Safer Schools
–  Healthy Marin Partnership
–  Healthy Novato
–  Marin County Board of Supervisors
–  Marin County Advisory Board on Alcohol & Other Drug Problems
–  Marin County Dept. of Health & Human Services Prevention Hub
–  Marin County Pharmacists Association
–  Novato Blue Ribbon Coalition for Youth
–  Novato City Council
–  Novato Friday Night Live
–  Novato Police Department
–  Novato Youth Council
–  Paradise Markets
–  Perry’s Deli
–  Pharmacist Planning Service, Inc.
–  San Rafael City Council
–  Santa Margarita Neighborhood Association
–  San Rafael Community Coalition
–  Sober Living in Mill Valley
–  Tiburon Town Council
–  Twin Cities Coalition for Healthy Youth
–  United Markets
–  YMCA – Marin County Youth Court
–  Youth Leadership Institute
–  Youth for Justice

“Coalition efforts, campaign rallies and demands will continue at 7-Eleven and Safeway stores, and at all other alcopop retailers in Marin until the county truly is an Alcopop-Free Zone,” stated Jorge Castillo, Advocacy Director for Alcohol Justice.

The Alcopop-Free Zone(TM) Marin coalition is open to any agency or group to join their efforts to removealcopops from the county. Please visit www.AlcopopFreeZone.us for more information.

“Marin County is proving that any community, youth or parent group can organize to create a safer and healthier environment, free of youth-attractive alcopops,” stated Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice.”Our vision is to see this happen everywhere in the country, and we will support all community efforts to make it happen.”

Beverage Update: Say Good-Bye to Those Fruity Forties, Those Ubiquitous 23.5-Ounce Cans of Four-Loko

Tuesday, October 11th, 2011

The upshot of last week’s big news is that the FTC wants you all to treat 4-Loko as something you’d be pouring into cups to share instead of you bogarting a huge can just for yourself.

These cans, which actually have more alcohol than a forty, aren’t resealable, so they’re destined for Hell:

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All the deets:

“FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage - Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges

The marketers of Four Loko have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising.

The FTC alleges that Phusion Projects, LLC and its principals falsely claimed that a 23.5-ounce, 11 or 12 percent alcohol by volume can of Four Loko contains alcohol equivalent to one or two regular 12-ounce beers, and that a consumer could drink one can safely in its entirety on a single occasion.

In fact, according to the FTC, one can of Four Loko contains as much alcohol as four to five 12-ounce cans of regular beer and is not safe to drink on a single occasion. Consuming a single can of Four Loko on a single occasion constitutes “binge drinking,” which is defined by health officials as men drinking five (and women drinking four) or more standard alcoholic drinks in about two hours.

“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, Director of the agency’s Bureau of Consumer Protection. “Four Loko contains as much alcohol as four or five beers, but it is marketed as a single-serving beverage.”

The 23.5-ounce Four Loko cans are the size of about two regular beer cans and are non-resealable. The FTC complaint alleged that on one company website, consumers were encouraged to enter a “photo contest” in which they posted many photos of people drinking directly from the 23.5-ounce Four Loko cans. In stocking instructions, Phusion urged merchants to place the cans where other refrigerated, single-serve alcoholic beverages are displayed.

The administrative settlement requires Phusion Projects to include disclosures on containers of Four Loko, or any other flavored malt beverage containing more alcohol than two and-a-half regular beers, stating how much alcohol – compared to the amount of alcohol found in regular beer – is in the drink. The order also specifies the location and appearance of the disclosure. For example, the disclosure for a 23.5 ounce can of Four Loko with 12 percent alcohol by volume would state: “This can has as much alcohol as 4.5 regular (12 oz. 5% alc/vol) beers.”

Starting six months after the settlement takes effect, Phusion Projects is required to use only resealable containers for flavored malt beverages that have more alcohol than the equivalent of two and a half regular beers.

Also, the settlement bars Phusion Projects from misrepresenting the alcohol content of any beverage, and from depicting people drinking directly from the container of any product containing more alcohol than that found in two and a half regular beers.”

Ever more deets after the jump.

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Yalie NIMBY Outed by Uptown Almanac after SFPD Shuts Down 4 Loko Party in Dolores Park

Monday, August 30th, 2010

Uptown Almanac‘s Kevin Montgomery is all steamed this AM about an Eli who had the popo shut down* our recent Four Loko party in Dolores Park.

Learn about Crackdown Deja Vu all over again at Dolores Park Works and consider attending the public meeting, if you’d care to.

Is this man Local McNimbydouche? Via KevMo:

Anyway, it seems that elements of SafeCleanGreen Mission Dolores might be at the meeting as well. Play nice. people:

Dolores Park Works is organizing a community meeting to discuss safety, law enforcement and 19th & Dolores has been set. The big day is September 1st, from 6:00-8:00, at Mission High School cafeteria, which is located across from the tennis courts in Dolores Park (entrance to cafeteria off of Dolores & 18th).

We will be covering:

  • 19th & Dolores pedestrian safety & proposed changes
  • Park patron safety and law enforcement

We will be hearing from:

  • Captain Corrales, from the Mission Street Police Station
  • Eric Anderson, RPD Neighborhood Service Area Manager (replacing Bob Palacio)
  • Manito Velasco, Engineer, SFMTA
  • Ilaria Salvadori, SF Planning Department (Streetscape project)
  • Adrian Field, RPD Park Section Supervisor for the Mission Complex
  • Marcus Santiago, RPD Park Ranger

This is your chance to hear how and why the signs were installed, how laws will be enforced, and plans for 19th & Dolores traffic calming. Everyone is welcome and encouraged to attend. Please help us spread the word.”

*Wow. Circulation-cutting, tight-as-possible jeans are in again? Did not know that.