Posts Tagged ‘frequent flier’

Frequent Fliers Update: A Message from THE DIRECTOR OF LOYALTY Re: Virgin America Elevate –> Alaska Airlines Mileage Plan

Thursday, April 7th, 2016

It almost seems as if “Director of Loyalty(!)” Stuart Dinnis is simply assuming this takeover will take off.

We’ll see.

All right, read it and weep, or cheer, depending. See below.

And bye-bye “Fly Girls”

cw

And bye-bye Fly Models:

Victoria's Secret and Virgin America announce that the next generation airline will be the official "Airline of the Angels" for the 2007 Victoria's Secret Fashion Show which will air Tuesday, Dec. 4 on CBS. The two brands will also partner to host the first ever supermodel PJ party inflight this November. In this photo from left to right: Adriana Lima, Alessandra Ambrosio, Karolina Kurkova, Miranda Kerr, Selita Ebanks and Izabel Goulart. Photo Courtesy of Victoria's Secret. (PRNewsFoto/VIRGIN AMERICA) (Newscom TagID: prnphotos065466) [Photo via Newscom]

And bye-bye cheeky, peek-a-boo-loving Sir Richard, who, as a foreigner, was prevented from outright owning the majority of American-owned Virgin America:

British billionaire and showman Richard Branson has declared war on Qantas and other rival airlines with the launch of his new fleet of V Australia passenger jets to fly the Australia-US route.

“I wanted to follow-up on the news announced earlier this week that Virgin America has agreed to be acquired by Alaska Airlines. We’ve received an outpouring of support from many of you about your love for the Virgin America brand and the flying experience, for which we are incredibly humbled and grateful. We’ve also received questions about what this means in the short and long-term for loyal flyers like you.

In particular, many flyers have questions about whether there will be an immediate impact on their Points, Status and the flying experience they’ve come to expect from Virgin America. Please know that you will not see any changes during the next several months – and potentially until the end of the year – until the merger receives regulatory and shareholder approval. Furthermore, there will likely be no significant changes to your flying experience for as many as 18 months or more while the two airlines merge into one. Until the transaction is officially approved – typically a process that can take upwards of six months – both airlines will continue to operate independently and there will be no changes to our flight schedules, the Virgin America product and guest experience, Elevate Status levels or your ability to earn and redeem points. Each airline will maintain separate websites, separate guest service teams and distinct frequent flyer programs. If you book a Virgin America flight, you will fly on Virgin America. In short, there will be no short-term changes in what you have come to expect from Virgin America’s award-winning experience.

At the point when the Virgin America Elevate program is merged into the Alaska Airlines Mileage Plan™ program, you should also know there will be no disruption to your earnings or redemptions. Your Points balance and Status level will be honored in Alaska Airline’s Mileage Plan, which has been ranked the #1 airline rewards program by U.S. News and World Report for the past two years. In addition, you will be able to use your Status levels and earned Points across a significantly expanded network – including 114 destinations in North America and 900 global destinations through Alaska Airline’s robust network of international partners. This means that you can continue to fly Virgin America and accrue Points as normal, from now until when the plans combine, and you can be confident that all your points – whether earned prior to or after the transaction announcement – will be reflected in your new or existing Alaska Mileage Plan account.

For more, you can find our latest Q&A on our website. You can also call us on 1.877.FLY.VIRGIN (877.359.8474), should you have any questions. Elevate Silver or Elevate Gold members can contact us by calling your exclusive reservation line or send an email to your dedicated email address when you log into your Elevate account.

Thank you for your loyalty and for flying with us. Together, with Alaska Airlines, our intent is to make this integration as seamless as possible and to create the premier airline for West Coast travelers. As airlines both known for our commitment to operational excellence and guest loyalty – we hope to create an even better flying experience across an expanded network.

Sincerely,

Stuart Dinnis
Director of Loyalty
Virgin America

Good On You, Southwest Airlines: Changes Internet Game’s “Let’s Roll” Language to “Play Now”

Friday, September 2nd, 2011

Remember back a few days ago when SWA was using the “Let’s Roll” as a part of it’s frequent flier promotion?

Ah, memories:

Got bad timing? Southwest Airlines is launching a new contest as part of its frequent flier program. Hey, free or discounted travel is all good, but is “Let’s Roll!” really the best slogan they could come up with as the country nears the tenth anniversary of 9/11?”

But SWA just fixed things.

So this:

Click to expand

Has been changed to this:

Good for you, SWA.

(Speaking of which, SWA apparently kicked a white musician dude off of a flight yesterday due to his saggy pants, news to me. But that’s sort of funny due to some incident we had at SFO not too long ago when MR. B.M.O.C. football player totally ignored a request from a black female airline employee for said football star to pull up his saggy pants. He ended up just walking away from her. He couldn’t be bothered  because, unsurprisingly, he had luggage in his hands, or something. Said airline employee had the option to forget about it, but instead, she kicked things up a notch and the rest is history. Now, around the same time, a “faggy white boy” on a different airline in a different part of the country was allowed to fly while wearing nothing but women’s underwear, or something like that. Somehow, that “proved” something about something. Somehow, and people “know” this for sure, the black female airline employee singled out MR. B.M.O.C. due to racism. Or something like that. Oh well.)

Is the 10th Anniversary of 9/11 the Best Time For Southwest Airlines to Launch a Contest Using the Term “Let’s Roll?”

Monday, August 29th, 2011

Now I’m just a simple country lawyer so please help me when I’m trying to do the best I can to figure out why on Earth would Southwest Airlines use the term “Let’s Roll” as a part of its new frequent flier mile giveaway, you know, on the tenth anniversary of 9/11.

Thusly:

Click to expand

You see them – the red “LET’S ROLL” boxes? I cry foul.

Let’s double-check:

“Step 1

Go to the promotion home page.

Step 2

Enter your information in the “Current Rapid Reward Member” section (Ignore the field which says “Win Code from Card†”)

Step 3

Click ‘Let’s Roll’”

Trying the first hit on Google for “let’s roll” yields:

“‘Let’s roll‘ is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11 attacks, the phrase, especially in the United States, has come to symbolize war-mongering, heroism, self sacrifice and initiative in a tough situation. This use of the phrase was inspired by Todd Beamer‘s final known words, “Are you guys ready? Let’s roll!” The phrase has been widely appropriated as a battlecry.”

Thusly:

Do you live in America, Southwest Rapid Rewards?

Sure doesn’t seem like it.

IMO, ten years is Still Too Soon.