Posts Tagged ‘Gannett’

OMG, the New The Bold Italic is Here! – A Statement from the New Owners

Wednesday, August 12th, 2015

Here it is:


Let’s take a look:

“built a great brand over the course of several years.”

Great? Mmmm… Take a look here at the now-defunct Gannett Blog. What TBI was was a way for a Fortune 500 media company to spend millions upon millions on an experiment, one that didn’t work out. Any chance at sustainability was squandered on highly-paid design consultants and also squandered on the crushing rent burden of an expensive reclaimed wood clubhouse betwixt the gritty Twitterloin and trendy Hayes Valley. So, a great tax write-off for Gannett Co, Inc? YES. But a “great brand?” NO.

“we were surprised that TBI was shutting down”

Well, you shouldn’t have been. It was nice that a DC-area corporation could pay people money in SF, but the whole shebang wasn’t real, it wasn’t sustainable.

One of the reasons people love TBI is its focus on the authenticity of the San Francisco experience…” 

Objection, Your Honor – this clause assumes facts not in evidence. At least they aren’t evident to me. Sorry, but I gots to keep it real, I gots to be authentic.


Oh. I think we hit Peak World Class about a half-decade back, just saying. And even back then, I wouldn’t apply that phrase to this Curate’s egg of a website.

Having said all that, bygones. Some are optimistic while others are skeptical, to say the least, but let’s see how The New Bold Italic does.

After all, we all deserve a chance at a new start*…


*Including The Sans Serif…**

**But is this a new start? “Great article from on whether the article about “The Really Big One” was credible” Did I miss something? It seemed pretty credible to me…

Advice for Newcomers: Here’s Why the Rent’s Cheaper Out in the West Side, Out in The Avenues, in The Sunset and The Richmond

Tuesday, February 3rd, 2015

So I don’t get this bit about The Avenues, this little ditty that’s all about informing supposed “misinformed newcomers,” ’cause it’s coming from the greatest Misinformed San Francisco Newcomer of all: Gannett Co. Inc’s The Bold Italic, a blog about the SF Bay Area and, oddly, Los Angeles too, a little bit.

I’ll tell you, I know all about the Richmond and Sunset Districts. I’ve actually lived out there, believe it or not, during part of my quarter-century in the City and County (but mostly the City) of SF. And, I’ll tell you, these quite similar areas have their good points, but also they have their bad points.

And one, just one, of these bad points is the Avenues are cut off from the rest of the city, owing to geography. And this fact isn’t helped by our famously-horrible transit system (which might at some point get better, like a BART subway to La Playa or something) but also our poorly-designed network of roads (which is congested already, by design, and is only going to get slower, by design). Things are so bad out there that bike riders are tempted use streetcar-only tunnels to get back to the City Proper.

And then there’s the fog issue, which isn’t going away no matter what. Some people living out there claim it doesn’t really exist. But it does, I knows it.

And then there’s the concomitant ironic naming issue. Let’s start with The SUNset District. Cover your eyes, avert your gaze, West Bay residents:

“If you start at the Bay Bridge and head west along most major streets in San Francisco, you’ll eventually get to a magical land of misery known as the Sunset. The name is a joke, and perhaps even a way to trick tourists: The sun rarely visits the Sunset, not even when it sets. The primary weather element in the Sunset is fog—thick, endless, depressive clouds of it that wash up from the ocean to completely saturate the land. I lived in the Sunset for a single, terrible year. Before I moved there, I used to be one of those snobby city-dwellers who’d look down on suburbanites who couldn’t handle San Francisco’s famously capricious climate. I’d heard the Sunset’s weather wasn’t great, but hey, how bad could it be?

It was bad. Too bad for me; after our lease was up, my wife and I moved to the suburbs. Looking back, what bothered me most wasn’t the terrible climate—though I did hate it—but the vast difference between the Sunset’s weather and the weather everywhere else. Whatever meteorological patterns applied in normal parts of San Francisco didn’t seem to apply to the Sunset, which meant that forecasts for the city held no sway there. If the weatherman said it was going to be 80 and sunny, it was probably 55 and cloudy at my house.

And now, let’s move on to The Richmond District:

“Did the sand dunes in the northwest corner of the city look like Richmond, Australia? One story for the naming of the district is that early settler George Turner Marsh thought so, and named the area around his home such. (Other sources credit a neighborhood booster named George Fletcher for suggesting the name.)”

I’ll tell you, the average daytime temperature in Richmond, Victoria [not the other Richmond in NSW, which is prolly even hotter], Australia these days is 84 degrees freaking Fahrenheit – isn’t it ironic, dontcha think?

So, transportation and climate are just two reasons why rents are lower Out There in The Outer Lands, in the Great Sand Waste, you know, in comparison with the City Proper.

I could go on and on, and, as a matter of fact, I have, and it pisses some people off. Sorry. I just don’t understand why certain people are so defensive about where they live.

So enjoy your pride, Avenues People…


…but please don’t mislead those “misinformed newcomers,” as you call them.

Especially if you yourself is a well-financed but struggling start-up blog hailing from a Fortune 500 company out of Northern Virginia…

Our Local Gannett Co Inc CorpoBlog “The Bold Italic” Asks, “SHOULD ALL WOMEN UNINSTALL UBER?” – Why This Is Funny!

Friday, October 24th, 2014

Well, first off, I don’t know where the question comes from. Is it about stuff like the hammer attack and the “inefficient route” thing from LA?


And, IMO, it’s not even a sincere question. Hey, how about this instead?

“Should women consider uninstalling Uber?”

Something like that would have a better chance of NOT being dismissed as a straw dog.

Anyway, I’ll bet you that there are some PR people at UBER who might not exactly approve of this straw dog headline.

Having said that, I know what the answer is, without even looking at the bit, because UBER is the kind of place what “partners” with our local Gannett CorpoBlog.


Capturefdfffffd copy

So that’s why it’s funny.

[UPDATE: Whoo, well, I might have skipped through a few grafs there, but I just read the bit and here you go:

“For the record, I’m not suggesting that anyone uninstall Uber.”

So, the insincere question is answered with no, women should NOT uninstall Uber. So, the longstanding “partnerings” betwixt Uber and TBI are free to continue. Whew! 

And actually the whole bit was more about the sexy Lyon, France marketing stunt gone wrong as opposed to physical assaults, so that surprised me.

But this is fucking appalling:

“There have been a few incidents lately where Uber drivers have harassed their female passengers

Uh, abductions DO NOT EQUAL “harassment,” right? Uber drivers “harass” women each and every day, right? But didn’t these allegations relate to something like kidnapping and false imprisonment? I think so. Minimize that all you want, Gannett Co Inc. Feel free. And also feel to take your Women’s Studies major and … whoops, calm blue ocean, calm blue ocean. Well, keep them coming, TBI. Keep them coming until your Virginia-based overseers ship your Page Street clubhouse on down to LA, reclaimed wood and all…]

Virginia-Based Gannett Co. Inc’s Money-Losing “The Bold Italic” CorpoBlog Blows a Gasket: COVERS LA AS IF IT WERE SF

Tuesday, October 21st, 2014

Ah yes, The Bold Italic:

The Bold Italic shares unique stories and events in San Francisco. We’ll show you ways to get out and be a better local.”

If you want, see how well Gannett Co Inc’s effort to make money out of San Franciscans, mostly tourists and newcomers, here at the Gannett Blog.

Anyway, here’s the latest, a city-based best burger listicle – see any problems here?

Captureaaaaa copy

I’ll wait in los angeles
I’ll wait in the pouring sun
No way
For not anyone
No way

Well Look, Gannett Co Inc’s “The Bold Italic” Venture is Operating a _Paid_ Intern Program – But What About Before?

Tuesday, July 22nd, 2014

[UPDATE: IMO, The San Francisco Chronicle and the San Francisco Examiner (and family) are conducting their intern programs properly. IMO, San Francisco Magazine is not. Those are the ones I’ve looked at.)

Here’s the current ad from TBI:

“Hello writers! Are you a Bold Italic fan looking to get on the other side of the screen with us? We’re looking for two social media-savvy bloggers interested in interning at The Bold Italic HQ (Hayes Valley, SF) for the fall season. The gig lasts four months (mid-August through December), and is for 3-5 days a week. And yes, we pay our interns ($15/hr). We can give you school credit if you need it.”

That appears to be fine, so it’s time to take TBI off of secret double unpaid intern probation.

But how did Gannett / the Bold Italic get on intern detention in the first place? Well, it was the offers of unpaid internships. You can see an example of one below. (It’s the sort of thing that can get a Fortune 500 chain store outlet like The Bold Italic sued, you know, for not paying at least the minimum wage.)

All right, TBI, Go Forth And Sin No More.

Ah mem’ries:

The Bold Italic is looking for an intern!

The Bold Italic is a website about local discovery in San Francisco. Our mission is to help people become better locals by equipping our members with rare intel, backstories, and potential adventures. The Bold Italic is a project of Gannett, the publishing company that owns USA Today and other media outlets.

Most recently our writers engaged in shooting guns, performing stand up comedy, working a day at a pot club, and getting hands-on lessons from a butcher – all right here in San Francisco.

We’re looking for a cracker-jack intern to help us inspire San Franciscans to interact with their city.

Duties to include:
– General office administrative duties.
– Helping to draft promotional material.
– Contributing ideas for editorial, publicity, and marketing projects.
– Assisting with events.
– Other duties assigned by the Producers and Merchant Relations staff.

Skills we are looking for:
– Strong familiarity with San Francisco.
– A people person.
– Detail oriented.
– Responsible and on time.
– Excellent communication skills; writing experience a plus.
– Social media savvy.

This is an excellent opportunity for someone who is looking to get involved with an online publication.

This is an unpaid 3-month internship, but we can offer hands-on experience and college credit.

Please only apply if you can dedicate 10-15 hours per week.

Send your resume and cover letter to

Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked – BONUS: Why SFist is Much Better Than “The Bold Italic”

Friday, February 28th, 2014

Well here’s the come-on for the new AVA Building

“Win A Brand New Apartment in Mid-Market: This post is brought to you by AVA 55 Ninth. AVA 55 Ninth, …  “

And here’s a screenshot of SFist – man, that’s a lot of advertisin':

Click to expand

So, the reason why AVA won’t get mocked is that it’s not spending its marketing money as absurdly as it’s nearby competitor, NeMa.

(In short, NeMa, you crazy!)

Moving on.

Of course, you won’t actually be “winning” a “brand-new apartment,” but you’ll get to stay there for a year, assuming you can work out the tax implications.*

So you’re not winning an apartment per se, or a 20 year lease per se, or a life estate, per se.

But this contest  could be interesting to a San Francisco newcomer.

Moving on.

I’ll note that this ad is clearly labeled as an ad. I’ll further note the the Gannett Co Inc’s west coast blog The Bold Italic, differs  in this regard.

The Gannett blog would do different things with the money given by the property developer. Maybe form a “partnership,” something corrupt like that.

So that’s Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked and Why SFist is Much Better Than “The Bold Italic”

*Frankly, “winning” this deal would have zero appeal to me, as it would the typical San Francisco renter.  Perhaps you could work out a deal to “take the cash” as they say in the sweeps biz. 

Local Gannett Blog Promotes “Uber’s New Lower Rates” without Disclosing Its Recent Uber Partnership

Monday, January 20th, 2014

Here’s the recent Uber / The Bold Italic “partnership.*”

And here’s a post from five days ago.

Boy it sure seems that Gannett has a boner for Uber, but you make the call:

“Uber Will Deliver Kittens to Cuddle Today
Oct 29, 2013 … Uber Will Deliver Kittens to Cuddle Today Hey fellow feline lovers, it’s National Cat Day! If you have a kitty in your life, make sure to give it some …

Breaking It Down: Uber’s New Lower Rates
5 days ago … Breaking It Down: Uber’s New Lower Rates Started in 2009 by serial- entrepreneur Travis Kalanick, Uber, the little-car-service-that-could, has …

To: You, Love: Uber ($20 off for New Users)
Feb 13, 2013 … To: You, Love: Uber ($20 off for New Users) If you’ve yet to jump on the bandwagon, err town car, Uber has a special Valentine’s Day treat for …

Uber and The Bold Italic Present: Romance On-Demand – The Bold …
Feb 11, 2013 … Uber and The Bold Italic Present: Romance On-Demand Oh Valentines Day. You come but once a year and yet there are few other holidays …

On Demand Romance-Valentine’s Day Serenades Recapped – The …
Feb 18, 2013 … The Bold Italic teamed up with Uber to host Romance on Demand featuring one dozen Whole Trade roses from Whole Foods, a gift bag filled …

Update: We Has Uberkittens!
Oct 29, 2013 … Update: We Has Uberkittens! We just had the best afternoon break ever. Thanks Uber for stopping by with the Uberkittens!”

So the way the carpet-baggers at northern Virginia-based Gannett The Bold Italic should handle things is to somehow note the promotional deal, or the “partnership,” or the former or recent partnership, or whatever you want to call it.

Come on, Gannett! You can do it.

*Cf. the same search for Uber partnerships with the blog y0u’re reading right now. It has the word manslaughter in the first line – a bit of a difference.

Trinity: The Father, Son, and Holy Ghost of Vapid Corporate SF Media are: 7×7, San Fran Mag and The Bold Italic

Wednesday, January 8th, 2014

Here’s the proof – all mentioned in the same breath:

Oh, and the comments section is worse now…

You see, it’s not just me.

Now over at San Fran’s favorite “luxury magazine,” well, PAEANS FOR SCIONS continues. See? They’re written just like press releases:

To call Daniel Lurie San Francisco’s best connected do-gooder is to undersell the man

Why We Love to Love Larry Ellison’s Daughter

But what’s this?

Getty’s Other, Other Family

This one’s certainly written like all the others, but the title there strikes a different tone, non?

IDK, maybe Gordo will think it funny.

Which San Francisco scion will get his or her paean next? I can’t wait!

The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation

Tuesday, December 31st, 2013

[UPDATE: Who says nameless, faceless, S&P500 corporations never listen to the little guy? ‘Cause now the unpaid(?) interns(?) at Gannett, Co. Inc are putting “sponsored” on their sponsored Tweets. Just like I asked them to, below. Excelsior! ]

Here we go:

Except it’s an ad for Ford.

(And how about, instead, calling it a _pointless_ trip to Mount Tam?)

SFist handles things differently – it would use the term “sponsored post” or something.

Why not do that instead, TBI?

Of course, if you gained a lot more readers you could pay for your expensive clubhouse with advertising but how can you do that if you trick the few readers you have with ads for Ford?

Or maybe TBI’s role is just to lose millions of dollars for the home office in VA to offset profits made from the profitable part of Gannett?


Just One Graphic from the SF Weekly Beats Everything from The Bold Italic – Plus Photos of Black Market Food

Thursday, June 20th, 2013

Here ya go, it’s Down and Out in Mid-Market:

Three-Dollar Chicken: The Ethical Dilemma of the Food Pantry Black Market by Albert Samaha

1. Do you see that “Market Street Specials” graphic, The Bold Italic? It’s better than anything you’ve ever done* since you came to town to try to make money hawking made-in-San-Fran goods to clueless tourists and your fellow newcomers, you dig? It serves THE READER, right? Oh, what’s that, TBI? Your job is to lose millions upon millions year after year to serve up a fat tax break for your corporate masters Back East? Well, mission accomplished.

2. And srsly, I don’t think it’s the job of SFGov-funded COMMUNITY AMBASSADORS to confiscate food in the Twitterloin.

3. Uh, the vast majority of food market food comes on 18-wheelers, you know, on pallets and stuff. (Speaking of corporate tax breaks…)

4. Adieu, writer Albert Samaha? :( It’s been real.

5. And finally, ah memories. Find the Crispy Hexagons cereal and win:

*To wit, let’s take legible information from an Excel spreadsheet and turn it into this garbage.