Posts Tagged ‘gobike’

You Might See a Bunch of GoBike Bikes Here, But All I See is a Bunch of Corporate Marketing, Sry

Wednesday, July 19th, 2017

Marketing to yoots, 1960’s:

And marketing to yoots, 2010’s:

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Coda:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

A Rough Start for Ford Motor Company’s GoBike Bicycle Rental – Let’s See What Users Have to Say

Tuesday, July 18th, 2017

Oh, here’s one. Actually, ever since these new bikes came out I haven’t been able to cross The Bridge without seeing tourists on branded bikes heading to or coming back from Marin County. I suppose if they cost only $12 per hour to rent, then that price might seem reasonable compared with that charge by the legacy local bike rental businesses already established in tourist areas, so over to Sausalito they go:

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And here’s your vox populi, the three entries into Yelp the past week:

“I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charged me $73 that is super expensive.

Original price was $88, now $149, a increase of $61.

“…irritating pricing structure: you only get 30 minutes at a time even if you buy a day pass. Apparently this structure was a result of pressure from Blazing Saddles on the government to protect their high margin tourist business. These heavy bikes can’t take you far in 30 minutes, so I think that’ll have to change for the system to work for anyone other than the most casual occasional user or dedicated bike share enthusiast. The bike we got on a day pass ended up costing an extra $6 for a grand total of $16 for 48 minutes of bike riding.

That’s how things are going in our Brave New World of Corporate Marketing In The Year Of Our Ford 1.

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

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“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

Here’s How Ford Motor Company’s GoBike Bicycle Rental Scheme Moves Its Bikes Around: A BIG TRICYCLE

Tuesday, July 11th, 2017

Here’s the scene from the E’ville Eye News:

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At first I thought, wow, they must be using their burliest worker to push this trike trailer around, but then I saw the battery holder(?) beneath, for the electric assist, one assumes.

This is a better look than GoBike predecessor Bay Area Bike Share, which was known for its Mercedes trucks what would park wherever, like in the slow lanes of Market, for example:

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Or like this, also double-parking on Market:

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Or like this, halfway on Market and halfway on the sidewalk – IDK if this is considered better behavior or not:

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And sometimes all the way on the sidewalk. Again, IDK if that’s considered “better” than simply double parking.

And let’s not forget about BABS supes – they could park in the slow lane of inbound Market as well, because, IDK:

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And then with the illegal turns off of Market, like making a awkward left turn going inbound Market onto Sansome. Again, I don’t see how that could have been legal yet it was routine.

(Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is at or above “living wages” in the bay area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Mmmm…)

Anyway, like I said, a bike trailer is a better look for Ford’s marketing division than a big truck…

It’s Happening Already: NUMEROUS Ford Motor Company GOBIKE Bicycle Rentals Being Ridden to MARIN COUNTY, and Back

Friday, July 7th, 2017

This was the fear of local bike rental companies when they heard that Michigan-based Ford Motor Company and New Yawk-based Motivate International were teaming up with SFGov to spend mid-eight figures(!) to market “FORD” around Frisco.

And then somebody(ies) pulled this switcheroo what would’ve turned the “last mile” 30-minute maximum service of Bay Area Bike Share (BABS) into a three hour tour. A three hour tour, sponsored by FoMoCo.

But then things got reversed and so our tourists still need to fret about checking in within 30 minutes, or they face a financial penalty, a pretty severe one, actually, costing some tourists hundreds of dollars (even after getting the 50% discount what they’ll offer you if you complain enough, from Singapore, Bremen, Timbuktu, after seeing an unexpected charge on their Visa bill.)

No matter – here are some of the brand-new FORD bikes returning from Marin County…

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…heading towards Marin County…

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…and heading towards the Golden Gate Bridge or Fort Point or who knows, but even this dude is straying far away from the intended use zone, non?

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Anyway, I’ve got more shots iffin you want me to dig them up. But I haven’t seen anyone pushing them uphill, which would almost be mandatory for most tourists if they wanted to actually try to make it back to town without relying on a ferry boat.

And of course, this Comes At A Time when our local SFMTA just paid some dude $75 an hour (TCOE) to pen this FU letter to anyone else who would dare compete with our local SFGov-approved Ford Motor Company / Motivate short-term bike rental monopoly.

Do these tourists know how much they’re spending, or are they just confused? IDK.

JUMP Electric Bikes, from Social Bicycles, Spotted in the Wild – Let’s Hope Expensive Motivate / Ford “GoBike” Rental Doesn’t Interfere

Sunday, July 2nd, 2017

You know, the way they, Motivate International Inc. / Ford Motor Company, lobbied SFGov, hard, against harmless Bluegogo bike rental just a little while ago.

This wasn’t a photo opportunity, just a random sighting of people testing out this new program in Golden Gate Park today.

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One imagines they’ll let you use these rides for more than a half-hour…

North of Panhandle Area REJECTS Losing Four Parking Spaces for a Ford Motor Company GoBike Station – And SFMTA is Cool With That

Tuesday, June 27th, 2017

I’ll tell you, I was unaware of this issue:

“To Hayes/Cole and Panhandle Residents: Thanks to all who signed our letter, telephoned, emailed and spoke at the SFMTA hearing on Friday 6/17/2016. SFMTA Senior Planner Heath Maddox confirms that they will NOT site a bike dock at Hayes and Cole Street. From his email:

‘…We (SFMTA) do not issue permits for bike share stations in front of buildings where the residents and/or property owners object. Motivate will need to find another spot in this grid square.”

Way to activate and organize and engage neighbors!!!”

So let’s see here, all this reminds me of:

  • The recent campaign to prevent Google buses (from the actual Google) from stopping at the #21 Hayes bus stops at Clayton;
  • The campaign to prevent Facebook buses from continuing to use a stop at Hayes and Masonic (so it got moved to Fell and Masonic, and of course, a ton of people along the three affected properties complained about that, but obvs not enough); und
  • The campaign (operated by minimum wage workers hired temporarily off of craigslist by an area coffee kingpin) to “save” one of two SFMTA bus stops on the same side of the same short block of inbound Hayes between Masonic and Central

I don’t exactly get this standard from SFMTA Senior Planner Heath Maddox – if people object to the SFMTA doing something, then it won’t do it? I don’t think that this is the actual standard IRL.

On the other hand, if you yammer enough at the SFMTA, it just might take away parking spaces from those who don’t know how to yammer as well, you now, those poor souls who live just a few blocks away.

Some would call this democracy.

Three-Hour “GoPass” from Ford Motor Company’s Expensive “GoBike” Bike Rental: Now You See It, Now You Don’t

Tuesday, June 27th, 2017

Hey, remember Sunday? I do. Well this is how FoMoCo’s GoBike bike rental pricing webpage looked just two days ago:

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But this is how it looked a few hours later on Monday:

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See the difference?

Now it’s not my job to worry about how much money local bidness makes, but the existing home-grown bike rental companies of Frisco have a point when they recall how the focus of Bay Area Bike Share was going to be on the “last mile,” so the upshot was a 30-minute limit on each rental period with SEVERE penalties for taking a bike out all day, ’cause otherwise heavily government-subsidized BABS would be in direct competition.

Well, I guess Ford wanted to get something out of its $50 million investment so the three-hour GoPass was born.

But now it’s dead.

As you can see.

Of course GoPass would not have “killed” our local bike rental industry, despite what they might claim.

And I’ll tell you, it’s already hard enough for our tourists to go uphill on lightweight 21-speed rental bikes in Sausalito, thusly…

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…and thusly…

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…so imagine how much harder would it be or them to make the same trip on heavy, clunky, single-speed, bikeshare-style Ford GoBikes?

On It Goes…

Ford Motor Company Takes Over Bay Area Bike Share – Now Called GoBike – A Huge Price Increase –

Thursday, June 1st, 2017

Frisco’s unpopular, expensive, taxpayer-subsidized Bay Area Bike Share will soon be in the service of marketing for FoMoCo.

Here’s the pitch:

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So the big news is the yuge 70% price increase along with the extended 45-minute rental period.

IDK man, I see their giant Mercedes trucks illegally parked in various ways on Market, and I also see the same trucks making illegal turns off of the very same Market Street. We’ll see if Ford will change operations.

IDK man, SFgov could simply buy and give away for free bicycles to any and all Frisco residents for less money than what it’s already spent on BABS. I was thinking Ford could lower prices considering how important these bikes seem to be for their marketing efforts. I realize that bikeshare programs aren’t really meant for people who already ride bicycles, but just as a comparison.)

And wasn’t it Ford GoBike who led the charge against any kind of competition from China?  I think it was. The hated competitors were a gonna charge just 99 cents a ride. Oh well

Transit Not First: Bay Area Bike Share (aka “FORD GOBIKE”) Freely Double Parks on Market, Blocks MUNI Buses

Wednesday, December 7th, 2016

Let’s see here, oh, still an abysmal 2 star rating from Yelp. The Ford GoBike / BABS people could easily fix this situation by changing the wording of their marketing, BUT they don’t feel like it, Man, obvs.

Anyway, they’re still double parking their Mercedes Benzes on Market, and sometimes that causes problems for MUNI buses, as here near Second Street.

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Illegal turns off of Market too – are the GoBike people allowed to do that? IDK. IDTS.

And oh yes, bikes aren’t transit, sry. You could pass a law that says that bicycles have something to do with transit, just as you could write a law what says cats are dogs for the purposes of a Leash Law, but that wouldn’t actually make cats dogs, right?

And here’s the defense of GoBike, seemingly written by an employee. I’m not saying an employee wrote this, but this is how an employee/owner might look at things, FBOW:

I am finding out that many people have given poor reviews because they thought they could pull a fast one and take off with one of the shared bicycles for a whole day for a measly $9. I’ve sometimes told tourists on the Golden Gate bridge that they should think of returning their bikes before they ruin themselves (they tell me I’m wrong, that they rented the bike for 24 hours…). There are dozens of perfectly decent stores around North Beach that will rent them a bike for $40. Bay Area Bikeshare is being penalized because folks choose not to read the price list (which is printed in large characters) and they are not familiar with how every bike sharing system in the world works.

But I don’t think you can try to “pull a fast one” without being aware that you’re doing it, I’m srsly.

Oh BABS, will you ever win?