Posts Tagged ‘greenwashing’

How Dasani, Fiji and Evian WON’T replace Exxon, BP and Shell

Thursday, July 3rd, 2008

Or, How the Examiner Embarrasses Itself With Japanese Water Car Story.

Now, over at the Denver Green Living Examiner, writer “Linnae Selinga-Puyear” has this bit called “How Dasani, Fuji and Evian will replace Exxon, BP and Shell.” (Of course she probably means Fiji Water and not Fuji, but let’s not dwell on that as it’s probably equally stupid to get your drinking water either from the slopes of Mount Fuji or from the South Pacific.)

As stated before, you can use water to make a car go down the road, but that doesn’t necessarily mean it’s powered by water. If the Genepax company in Osaka, Japan were claiming something along the lines of cold fusion, then there’d be a chance, an incredibly small chance, but still a chance they might actually have something.

Is this a real Japanese Water Car?

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It must be tough to come up with “something green” on a regular basis for today’s demanding readers. Even if you’re sort of joking around, you’ve got to try harder to show you don’t believe in fairy tales. Especially automotive-related fairy tales in the age of $5 per gallon gasoline.

Don’t you think?  

Greenwashing the Bottled Water War – Fiji Water vs. San Francisco Mayor Gavin Newsom

Thursday, April 24th, 2008

Gavin Newsom, America’s “most stylin’” mayor, has deservedly gotten lots of national attention for leading the charge against the bottled water industry. Take a look here at a scene from last month in San Francisco - he was somewhere inside this scrum of media and tap water fans. He’s got a tiger by the tail with this popular issue, much to the chagrin of industry giants Coca Cola, Pepsi, and Nestle.

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But what started this campaign? It was a conversation a while back the mayor had about his possession of some bottles of Fiji Water. Somebody pointed out a few things about the pros and cons (mostly the cons) of shipping drinking water from the South Pacific to San Francisco. The result is that he is an international leader on this issue.

Fair enough. But now it appears that Fiji Water is leading the campaign FOR bottle water. They’re attacking the anti-bottled water movement at an RSS 2.0-enabled website called FijiGreen. (They’ve just boosted the ad budget so you might be hearing more from them soon.)

First of all: FijiGreen!?! WTF? HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!

Having dispensed with that, check out this blog entry written by ”Fiji Green Gal” where she attempts to debunk the “food miles” myth. As you can see, she’s got her hands full when she doggedly replies to commenters.

You’re on your own after that. It’s up to you to make your own decision about how some people in the Republic of the Fiji Islands might benefit from Fiji Water bottling, about how some chefs just seem to love the stuff, about how they have an SVP working on these issues, etc. You might end up with a nuanced view or you might get so interested you’ll take the TreeHugger Survey.

Add it all up and see how all this compares with turning on the faucet when you’re thirsty or bottling your own tap water for those times when you’re on the go.