Posts Tagged ‘guerilla’

Dennis Herrera Throws Down: LA-Based Davis Elen Ad Firm Forced to Pay $45K for Zygna “Mafia Wars” Sidewalk Vandalism

Friday, November 12th, 2010

Well, the whole Zygna “Mafia Wars” sidewalk graffiti imbroglio is over. Get the deets below.

Up next, Microsoft’s chalked-on Windows Phone ads?

San Francisco’s Happy Warrior, DJH:

“Herrera settles illicit guerilla marketing case with Davis Elen Advertising. Ad firm will pay $45,000 for vandalizing S.F. sidewalks, had previously removed some 4,000 ‘Mafia Wars’ decals

SAN FRANCISCO (Nov. 12, 2010) — City Attorney Dennis Herrera today announced a settlement agreement with Davis Elen Advertising over an illicit guerilla marketing campaign that the firm employed in August to promote a popular social media game for one of its clients.  Under terms of the agreement signed by the City Attorney’s Office today, Davis Elen Advertising will pay the City $45,000.  The Los Angeles-based ad agency had previously remedied its vandalism to San Francisco sidewalks after it was contacted by the Department of Public Works and City Attorney’s Office, and informed of the City’s intention to pursue legal action.

In August — in the wake of a widespread public outcry and several news accounts about the sudden appearance of thousands of dollar-like stickers defacing neighborhood sidewalks — Davis Elen Advertising issued a statement conceding that its marketers “led a series of street marketing activities throughout the City of San Francisco,” and that they “take full responsibility for the program.”  The company hired a subcontractor to vandalize 75 locations throughout San Francisco by gluing some 4,000 decals onto public sidewalks to promote the online game, “Mafia Wars” — unbeknownst to Zynga, the San Francisco-based social media gaming company for which Davis Elen was working.  The guerilla marketing tactic, which is a clear violation of state and local law, required Department of Public Works crews to use special steam cleaning equipment to remove the decals from vandalized sites.  But the City halted its own cleanup efforts when Davis Elen and its subcontractor agreed to remove the decals at their own expense, after being informed of the City’s resolve to seek legal remedies for the actionable tactics.  As a result, total costs to the City were limited to under $2,000.

“The so-called ‘guerilla marketers’ who deface public property in San Francisco may think they’re being clever, but they’re nothing more than lawless vandals-for-hire,” said Herrera.  “Graffiti vandalism is illegal, and when it’s done as corporate advertising, it’s also actionable as an unlawful business practice.  We take these violations seriously, and I’ll continue to pursue them aggressively to make sure there’s no profit motive for defacing our neighborhoods.  I’m very grateful to Zynga for its good corporate citizenship in working with us to identify the culprits, and I’m glad that Davis Elen Advertising accepted responsibility for its wrongdoing.  I’m also thankful to the Department of Public Works for their efforts, and to the many San Franciscans who took the time to call 311 to report these acts of vandalism.”

The complete presskit on the City’s settlement with Davis Elen Advertising is available on the City Attorney’s Web site at http://www.sfcityattorney.org/

Hit and Run Hula from Nā Lei Hulu I Ka Wēkiu a Huge Hit in San Francisco

Sunday, August 16th, 2009

See? The dancers of Nā Lei Hulu I Ka Wēkiu made a big stir in San Francisco yesterday with Hit & Run Hula. Read all about their peregrinations via Leanne’s report at SFist.com.

In front of the California Academy of Sciences in Golden Gate Park. Click to expand:

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And then poof, they’re gone almost before you know it. But they came back to pose for a group shot:

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All and all, quite a successful execution of Hit and Run Hula.

Hit & Run Hula
Saturday, August 15
Will you be there when dozens of hula dancers ambush a San Francisco hot spot and break into dance?
Visit the Hit & Run Hula Event Page for more information!

This ONSITE performance is generously supported by: Grants for the Arts, Phyllis C. Wattis Foundation, San Francisco Foundation and the William & Flora Hewlett Foundation.

  • 10:00am – Ferry Building (south end)
  • 10:45am – Pier 39
  • 11:30am – Union Square Plaza. Follow us around for more performances in the area.
    Podcast: Download the Hawaiian chant translation and play it while you watch the performance. Get mp3
  • 2:15pm – Dolores Park
  • 2:45pm – Castro (Market & 17th Street)
  • 3:30pm – Academy of Sciences
  • 4:30pm – Ocean Beach. Join us for a picnic!
  • And here are some future performances:

    Saturday, September 19
    Nā Mamo No’eau Presents:
    Wehiwa  – Choice
    Time: 8pm
    Price: $35
    Location: Dougherty Valley Performing Arts Center, San Ramon, CA
    Info: San Ramon Performing Arts

    Sunday, September 27
    Yerba Buena Gardens Festival
    (Rescheduled Performance)
    Time: 1-2:30pm
    Price: Free!
    Location: Yerba Buena Gardens,
    San Francisco, CA
    Info: Yerba Buena Gardens Festival

    Saturday, October 17 – 8pm
    Sunday, October 18 – 2pm
    Director/Kumu Hula Patrick Makuakāne & Nā Lei Hulu I Ka Wēkiu present:
    Hawaiian Music Legend – Jerry Santos

    Price: $35/$40 Reserved
    Tickets on sale Wed, 7/22
    Location: Palace of Fine Arts Theatre, San Francisco, CA
    Info: CityBoxOffice.com / Tickets.com