Posts Tagged ‘Hepatitis B’

Oh Ho! Move Over Jeff Adachi, There’s a New PUBLIC DEFENDER in Town – Here’s the University of California’s New Ad Campaign

Monday, June 23rd, 2014

Arresting:

Here’s the pitch from this new SFMTA MUNI DPT bus stop ad campaign:

In short, UC kicks ass.

That stupid logo proposal is still being defended for what reason I don’t know, but Life Goes On at the UC.

Zumba Danceathon To Stop Liver Cancer at Stanford Tomorrow, November 13th – Not Too Late to Sign Up!

Friday, November 12th, 2010

It’s going to be on tomorrow at Sanford University, what with 15 Zumba instructors on hand. Deets below.

Zumba Danceathon To Stop Liver Cancer

More than 600 to join the fight against liver cancer at Stanford fundraiser;

Event featuring the hottest new dance fitness craze is open to the public

WHAT: The fight against liver cancer continues at the LIVERight Zumbathon at Stanford University’s Arrillaga Center for Sports & Recreation. Fusing hypnotic Latin and international rhythms with easy-to-follow and fun dance moves, Zumba Fitness® is the hottest new global dance fitness craze.  More than 600 participants are expected to join in two hours of calorie-burning, body-energizing, awe-inspiring Zumba movements with 15 Zumba Fitness® Instructors leading songs.

In partnership with the Asian Liver CenterStanford Physical Education, Recreation and WellnessBeWell @ Stanford, and Answer to Cancer, this family-friendly event is open to the public. Enthusiastic Zumba® Fitness Instructors from across Northern California, prizes and games, and two hours of Latin rhythms will keep participants sweating, dancing and having fun, all in support of an important cause. All donations benefit the Jade Ribbon Campaign, a global hepatitis B and liver cancer awareness and education campaign, and the fight against liver cancer. Donations are suggested and will go to the Asian Liver Cancer at Stanford University.

The LIVERight Zumbathon at Stanford is the only Zumba Fitness® and Zumbathon® event that focuses on liver cancer, a cancer caused primarily by the hepatitis B virus and one that is easily preventable with education and awareness. Over the past five years, LIVERight has served as a model event for education and awareness of liver cancer. Be one of more than 600 anticipated participants to support the end of liver cancer worldwide.

For more information, please visit the Asian Liver Center’s website at liveright.stanford.edu.

WHEN: Saturday, November 13 from 1-3pm. Registration at 11:00am

WHERE: Stanford University’s Arrillaga Center for Sports & Recreation

341 Galvez Street, Stanford, CA 94305 – free parking!

About Zumba Fitness®: Zumba Fitness® is a Latin-inspired dance fitness party of calorie-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life.

About the Jade Ribbon Campaign: The Jade Ribbon Campaign aims to unite all people against hepatitis B and liver cancer through awareness, education, outreach, and research. The greatest health disparity between Asian Americans and white Americans is the prevalence of chronic hepatitis B infection and the high incidence of liver cancer, 80% of which is caused by chronic hepatitis B infection. One in 10 Asian and Pacific Islander (API) Americans have chronic hepatitis B infection compared with 1 in 1,000 of Caucasian Americans.

Hepatitis B Awareness: “Which One Deserves to Die?” (It’s Always the Third From the Left)

Wednesday, May 26th, 2010

MUNI has this Hepatitis B ad campaign all over the place these days. It’s a little edgy, they’re saying. So much so, some people refused to participate in the group shots of health professionals and athletes and whatnot.

But DYN that the answer always turns out to be The Third One From The Left? It’s uncanny. This method works on all the ads. Check and you’ll see.  

As seen on practically every MUNI bus in all Christendom:

Click to expand

(Sometimes when you ask a silly question, you’ll get a silly answer, huh? I could think of a few, how do you say, more nuanced approaches than the one used, but nobody asked me so there you go.)

Anyway, more seriously, let’s get a second opinion from Dr. Steven Suydam, who seems impressed with this campaign:

“Screening is only the first step. Those who perform the screening need to take steps to ensure that those who test negative subsequently receive the vaccine, and that those who test positive receive hepatitis titers (levels) and annual liver ultrasound exams.”

But of course, the first step is raising awareness among the general population as well as medical professionals. (And, bonus, now I know what those Superman-style blue and red t-shirts are for. Until today I thought I the giant “B” was  San Francisco Supervisor Bevan Dufty’s logo - “Super Bevan” or something. Srlsy.)

So, here’s your free screening schedule

This Hep B advertising onslaught appears to be an especially effective way of marking the 15th Anniversary of National Hepatitis Awareness Month. Three cheers.