Posts Tagged ‘japa curry’

OMG, OMG, (Village) Voice Daily Deals is Doing the JapaCurry Curry Truck! Your FiDi Lunch Awaits

Thursday, August 11th, 2011

[UPDATE: Oh noes! Sold out already. 10-22. But it’s still a value at full-price. Plus, there’s the frequent-buyer’s card you can ask for, I think – buy 12 and get your 13th free, or something. And of course, as a backup, there’s always the Golden West aka “AU” for lunchtime samwhiches (and breakfast whatnots as well) near Sutter and Montgomery.]

Check out this deal for the famous four-star-plus-Yelp-rated JapaCurry lunch truck.

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Then all you’ll have to do is check for where in the Financh the JapaCurry truck will be starting at 11-something AM, Monday through Friday, typically.

What the Yelpers are Yelping:

“The best chicken katsu curry I’ve had thus far.” (in 51 reviews)
“I can’t wait to try the kurobuta sausage curry next.” (in 19 reviews)
“Perfect richness to contrast the spice-filled curry.” (in 48 reviews)

All the deets:

“Highlights:

The first Japanese food truck in the bay area.
The recipe for Japacurry is based on Jay’s special style and the curry is made from scratch and takes several days of cooking with secret spices and superior ingredients.
JapaCurry truck is built by El Monte Catering with brand new equipments and designed by Tomoko Suzuki, professional illustrator living in Japan.
Japanese Curry is one of the most popular dishes in Japan. A wide variety of vegetables and meats are used to make Japanese curry. Katsu-Curry is a breaded deep-fried pork cutlet with curry sauce.

Fine Print

Expires 12/11/2011.
Voucher cannot be redeemed until the day after deal closes.
May buy multiple vouchers.
Limited quantity of vouchers available.
Check website for current truck locations.
See the fine print that applies to all deals.

About This Deal

From the Old West’s chuck wagons and military bases’ 1950s mobile canteens to more recent incarnations like taco trucks and hotdog stands, food trucks are far from a new concept. However, in the last few years a revolution has taken place and instead of the usual burgers, dogs and fries, food truck cuisine is suddenly gourmet and fancy while still maintaining very affordable price points. Bringing classic Japanese fare to the mobile food market, the JapaCurry food truck cooks up a variety of authentic Japanese curries and bento boxes filled with your favorite Asian flavors. Get a taste of the Bay Area’s first Japanese food truck with today’s deal of $10 worth of food and drinks for just $5.

As one of the most popular dishes in its home country, Japanese curry is made up of a variety of veggies and meats with a blend of spices. JapaCurry’s signature curry is created from scratch using a secret recipe of spices and quality ingredients cooked slow, allowing the bold flavors to develop fully. Try options like the katsu curry of deep-fried pork or chicken and rice, the sausage curry that uses high quality Kurobuta pork or the veggie croquette curry with a homemade croquette of potato, pumpkin and onion. Though you can request you preferred level, if you can’t take the heat, opt for one of the bento boxes. Try options like the shredded beef with BBQ sauce, teriyaki chicken, fried tofu or the nori bento with fried fish, fish cake and dried seaweed. Grab a side of deliciously pickled vegetables and wash it all down with drink options of water, soda or green tea.
Find out where to catch this delicacy-purveying mobile unit by checking out www.japacurry.com or on Twitter”

OMG, the Famous JapaCurry Food Truck Debuts NORTH of Market Street Today! See You At Pine and Sansome, 11:30AM to 1:00 PM

Friday, March 4th, 2011

Will the SoMA crowds follow the popular, award-winning JapaCurry food truck to its new location north of Market at Pine and Sansome?

Here’s the lunch rush on Mission as it was yesterday:

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Of course the struggling bricks and mortar lunchtime purveyors near the intersection of Second and Market famously banded together to chase away the younger, better-looking, more popular competition last month. (That kind of thing happens sometimes, of course.) We’ll just have to wait and see if their sales of potato chips and cigarettes can get back to normal…

Anyway, see you there!

Food Truck Town Hall Today. Plus, Haterz vs. Shills, It’s YelpWar! And, Cigarettes and Chips vs. JapaCurry Truck

Friday, February 25th, 2011

Item 1: Don’t miss the big, official Mobile Food Town Hall today. The BOMA, she has the deets:

“The Mobile Food Town Hall will be held on February 25, 2011 at 1 South Van Ness Avenue, Atrium Conference Room, from 4:00 p.m. to 7:00 p.m.  Click here or see our previous blog post, below, for more information.”

Will “concerns” be “addressed?” Oh hells yes! You can count on that…

Item 2:  Yelp can’t seem to be able to put down the current YelpWar taking place right here, right now. Check it:

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Now, what are the odds that three different people decided to join the Yelp all at the same time to post one-star reviews of the same old place? Pretty low, actually. Those are the haterz, they got riled up over the whole Second Street Food fight issue, one that just got picked up by the WSJ.

But what about the shills? Is it possible that someone with an ownership interest in already-poorly-rated Harvest & Rowe is posting multiple five-star reviews? (Would this be like writing an annual performance review of yourself for your boss to peruse? “I work well with others, all our great new ideas came from me…”)

Anyway, check it, a re-review from “Erin A” or somebody:

But surprisingly, the Yelp (or somebody) has already taken down the five-star re-review from earlier this month. (That’s pretty smart Yelp, if you can figure things out like that, srsly.)

Now, speaking of which, what’s up with Jose R? He just happens to loooooove the Harvest & Rowe but he’s just not into the highly-rated Mixt Greens, the hated competition of Harvest & Rowe. Isn’t that funny? These days, you just can’t tell who is behind what, huh?

Anyway, draw your own conclusions….

And Item 3: That recent bit in the Wall Street Journal quoted people from three bricks-and-mortar food purveyors on or around Second and Mission. Let’s meet them why not?

Here’s Muffins, Muffins:

The food trucks are a threat to us,” said Diane Tran, owner of Muffins, Muffins, a pastry and sandwich shop on Second Street and one of the restaurants that signed the police complaint against JapaCurry. “They park in front of us, take our customers and leave the truck running so we get the smell of gas and smoke in our shop. We wish they weren’t around here, because we don’t do well when they are.”

It’s easy to complain, huh? Point in fact, the JapaCurry truck has never parked in front of her business, seen here:

So, how can the owner of Muffins to the Second Power detect the smell of gas and smoke from one particular vehicle parked at least tens of yards away? Or maybe all that smoke is from her customers? Did she or somebody else before or does she or somebody else now want to sell cigarettes or something? Can’t quite tell:

(Hey, do you think the “E” in “E. Mar” stands for Eric? Well, it does! Hurray!)

She also sells the potato chips.

Here’s Sammy’s on Second. Do you think the owner would be able to tell if a food truck happened to be parked around the block on any particular day – do you think his sales of bags of potato chips go down due to all the potato chips that JapaCurry sells? (But JapaCurry doesn’t sell potato chips, see?)

And Tart to Tart, well that’s a chain, right? That’s a chain what sells potato chips ‘n stuff for lunch. (Is that your A-game, T to T?)

But what about all the popular places in the area? Are they whinging to the SFPD as well? Don’t know. But you’d think the more successful places might be too busy to hate ‘n stuff. I’d be curious to see a list of the aggrieved sometime.

All right, that’s it for now. Place nice and fly straight, people!

The Scrappy Little JapaCurry Food Truck Finds a New Home on Howard – Plus, It’s Getting National Attention Now

Wednesday, February 23rd, 2011

I don’t know, parts of SoMA look like Beruit these days but that doesn’t seem to bother customers of the beloved JapaCurry food truck.

See? Here’s its Tuesday location, lunch only, at 420 Howard near First Street:

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And now, national publications are showing interest in this revamped taco truck – a Big East Coast Publication was down there in the SoMA doing a photoshoot just yesterday.

Bon Courage, Japacurry Food Truck! Everybody loves you.

Angry Yelpers! Japacurry vs. Harvest & Rowe Foodfight Spills Over Into Yelp – Lots of One-Star Reviews Deleted

Thursday, February 10th, 2011

It’s YelpWar 2011!

Now, the way things were going, three-star-rated Harvest & Rowe was headed for 2.5 star territory last week until Yelp intervened over the weekend by deleting a mess of recent one-star reviews, some from quite experienced Yelpers.

See? There used to be 273, but loads just got cut:

Plenty of serious Yelpers don’t like this state of affairs one bit. See?

Apparently, you Yelpers aren’t allowed to give a one-star review just because you think the owner of some joint is acting unfairly.

But five-star shills, well, they can have a field-day:

Not too busy at H&R these days considering that this shot was a sunny day (think it was Monday) and it was at 12:30 PM, what should be smack in the middle of the lunch rush. Is the boycott taking effect or have people just moved on to highly-rated Mixt Greens and normally-rated Seller’s Markets over the past few years?

Anyway, all this fooferall is breaking the Yelp, which is supposed to be all about you actually going into a place and then giving your opinion.

But the blowback continues. Here’s a recent five-star review that wasn’t written by H&R owner Alison Rowe or one of her sympathizing friends. From Alex K:

“Wow! This place is great!
I’ve never actually eaten here.
I’m just curious if Yelp deletes fake 5-star reviews with the same alacrity that it goes after well-meaning 1-star reviews.”

See?

Oh well. How will Yelp deal with this rebellion? We’ll see.

If I were curious about getting people to like H&R more, I’d take heed of what these people are saying - does none of this criticism ring true? Maybe Japacurry has nothing to do with the success or failure of any given eight-year-old breakfast/lunch spot?

Maybe.

Now, Yelp HQ is “Appalled” By Horrible Alison Rowe’s Behavior – The Japacurry SoMA Food Truck Battle Continues

Thursday, February 3rd, 2011

Boy howdy, Yelp is getting irked by all the one star reviews going up for struggling Harvest & Rowe on Second Street. Check for the comment from Yelp HQ right here.

Apparently, Alison Rowe, the villain in this saga, is lawyering up and, somehow, it seems her fiend(s) and/or acquaintance(s) are acting to physically block the Japacurry Food Truck from parking in its legal spots on Second near Mission and on Mission near New Montgomery.

John Birdsall at SFoodie is all over this situation. So check it.

This was the scene yesterday afternoon when “Anna” just happened to park her “commercial vehicle” in the space where Japacurry belongs.

Will this drama continue today or will Alison’s legal advisor(s) have cooled things down?

Stay tooned…

Popular JapaCurry Food Truck has Played by the Rules – Now, When Will the SFPD Find a Substitute Spot?

Friday, January 28th, 2011

Get up to speed here. And SFoodie John Birdsall has a fresh update.

All right, so the JapaCurry Truck can’t park in its designated space on Second Street in the FiDi SoMA because the owner of a struggling, three-star-out-of-a-possible-five-rated breakfast/lunch place (which is kind of big and empty-looking usually, and has two very similar joints like right close by, and has to compete with extremely popular lunch places like Chipotle (yes, Chipotle, you would not believe the line) and the new Sushirrito (not too far away neither)) took direct action against the foreign invaders by starting a whispering campaign,* and then a letter campaign, and then a I’ll-park-my-own-damn-car-in-the-space-the-SFPD-just-gave-you-a-permit-for campaign, fine.

So that was it, no curry for you on Second Street this past Monday and Tuesday because the JapaCurry people don’t want to be where struggling, connected bidnesspeople are having coronaries, fine.

So on Wednesday, the truck parked near its designated Wednesday-Thursday space near New Montgomery and Mission, only to have existing restaurant owners call the cops again, again, and ask to see permits.

So on Thursday this week, yesterday, the truck was, once again, “unable to park” in its designated spot, so it headed south to Brisbane, far outside the realm of our local crybabies. See?

Now today, JapaCurry will be at On The Go in Civic Center. But next week, who knows?

Hey, why doesn’t the SPFD get off its duff and find a place or two for the JapaCurry Truck to park north of Market in the FiDi since JapaCurry has already jumped through all the hoops and paid all the fees and, apparently, all the struggling food purveyors of SoMA are so close to going out of business?

Tik tok

*[Pertinent Beastie Boys / Lee "Scratch" Perry musical reference omitted Feb. 18, 2011 due to excessive crying from "Jose."]

Boycott? Struggling Harvest & Rowe vs. JapaCurry Food Truck – Will Horrible Bully Allison Rowe Win This Fight?

Monday, January 24th, 2011

Boy, you think that this poorly-rated FiDi/SoMA lunch place on Second Street, Harvest & Rowe, has just a little bit of overhead? The rent’s probably a bit pricy, right?

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No matter. When a lunch truck shows up in your hood, consider welcoming it with open arms. You could do that or you could write a sneaky letter to the SFPD and to your Supervisor and only-God-knows-whom-else to try to chase it away unfairly. Your choice.

Of course, successfully persuading Supervisors to make useless distinctions betwixt competitors to favor the more-established is not unprecendented (Yick Wo v. Hopkins, 118 U.S. 356 (1886)), San Francisco history-wise. But can’t we all get along? Can’t we see how the market’s moving and adjust? Can’t we open our own damn food truck and park it in front of an existing restaurant some days and achieve the synergy ‘n stuff? Yes, Yes We Can! Harvest and Rowe could have noticed trends and started up its own gosh darn food truck and followed the rules just the way the hated competition has already done, right?  I mean, by the time a food trend is being written up in the Noo Yawk Times (check out the excellent copy and photos from San Francisco’s very own Telstar Logistics Fleet Management Officer Todd Lappin here), well, you’ve got yourself something to consider, right?

Oh what’s that? You’re not doing so hot lately with the bricks and the mortar, ‘specially on the Yelp, H&R?

Harvest and Rowe:

Ouch.

And here’s how the object of Allison Rowe’s ire, the harmless JapaCurry Food Truck, is doing lately, since firing up the truck late last year:

A little different, ne?

Jay Hamada’s JapaCurry truck, as seen on New Monty:

We’ll just have to wait and see how this one turns out. But today and tomorrow, days that Jay was supposed to be on Second Street, are now cancelled:

Oh well. (On Wednesday, the truck will be on New Montgomery near Mission.)

And ponder why the Golden Gate Restaurant Association has any say at all in this affair. So,  it’s not enough to follow the rules, people need to follow the rules for the right motives as far as the GGRA is concerned. Really? Hey GGRA, are you still against having sanitation letter grades outside of all restaurants the way they do in Los Angeles and elsewhere? Oh what’s that? You’re a trade association focused on protecting the weakest restaurants in town? Oh, O.K., well that makes sense.

All right, back to the latest Yelpings about mediocre Harvest & Rowe:

Enjoy:

“The vibe on this place was kinda weird, and seeing the other reviews and the whole food truck fiasco… Well, sadly it just makes sense. When you can’t put together a SOLID breakfast/lunch offering that engenders loyalty and word of mouth to bring in new business, well you probably are going to go apes#!t when a truck with edible and affordable fare parks outside.”

“I am BOYCOTTING harvest & rowe for threatening to block the legal parking space that JapaCurry has a SF permit for!!!  There is NO reason for her selfish behavior – she doesn’t serve any food that would compete with what JapaCurry offers.  She unrealistically assumes that customers will go to her place if JapaCurry wasn’t legally parked there – she is so wrong!! I am not affiliated with JapaCurry but saw the below article and can’t believe how childish adults can be these days.  I also live nearby and will spread the word to ALL neighbors & friends!  So glad Mixt Greens is in the ‘hood!”

“I think this pretty much says it all.  Bullies suck”

Indeed.

The harassment campaign against the hated newcomer appears to be working, at least for today and tomorrow:

But, this will not stand. This will not stand, this aggression against JapaCarry.