Posts Tagged ‘jay hamada’

The Crowds Have Discovered the JapaCurry Food Truck at Pine and Sansome, It Would Appear

Wednesday, May 25th, 2011

Well I won’t get into the history of how the JapaCurry Gourmet Food Truck got hounded out of Second Street earlier this year owing to struggling SoMA restaurateurs’ fears over not being able to sell as many packs of cigarettes(!) and potato chips during the lunch rush – anyway, it was national news.

But now, the JapaCurry Food Truck has more varied locations, including 1st and Howard, Mission and New Montgomery, and here, north of Market at Pine and Sansome:

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People seem to have a good time waiting in the brisk line. But, as always, no credit cards, cash only.

When will you nosh on the JapaCurry? Is it on your Bucket List?

Check for updates and then head out for a little FiDi hirugohan starting at 11:30 AM. Why not?

OMG, the Famous JapaCurry Food Truck Debuts NORTH of Market Street Today! See You At Pine and Sansome, 11:30AM to 1:00 PM

Friday, March 4th, 2011

Will the SoMA crowds follow the popular, award-winning JapaCurry food truck to its new location north of Market at Pine and Sansome?

Here’s the lunch rush on Mission as it was yesterday:

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Of course the struggling bricks and mortar lunchtime purveyors near the intersection of Second and Market famously banded together to chase away the younger, better-looking, more popular competition last month. (That kind of thing happens sometimes, of course.) We’ll just have to wait and see if their sales of potato chips and cigarettes can get back to normal…

Anyway, see you there!

Food Truck Town Hall Today. Plus, Haterz vs. Shills, It’s YelpWar! And, Cigarettes and Chips vs. JapaCurry Truck

Friday, February 25th, 2011

Item 1: Don’t miss the big, official Mobile Food Town Hall today. The BOMA, she has the deets:

“The Mobile Food Town Hall will be held on February 25, 2011 at 1 South Van Ness Avenue, Atrium Conference Room, from 4:00 p.m. to 7:00 p.m.  Click here or see our previous blog post, below, for more information.”

Will “concerns” be “addressed?” Oh hells yes! You can count on that…

Item 2:  Yelp can’t seem to be able to put down the current YelpWar taking place right here, right now. Check it:

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Now, what are the odds that three different people decided to join the Yelp all at the same time to post one-star reviews of the same old place? Pretty low, actually. Those are the haterz, they got riled up over the whole Second Street Food fight issue, one that just got picked up by the WSJ.

But what about the shills? Is it possible that someone with an ownership interest in already-poorly-rated Harvest & Rowe is posting multiple five-star reviews? (Would this be like writing an annual performance review of yourself for your boss to peruse? “I work well with others, all our great new ideas came from me…”)

Anyway, check it, a re-review from “Erin A” or somebody:

But surprisingly, the Yelp (or somebody) has already taken down the five-star re-review from earlier this month. (That’s pretty smart Yelp, if you can figure things out like that, srsly.)

Now, speaking of which, what’s up with Jose R? He just happens to loooooove the Harvest & Rowe but he’s just not into the highly-rated Mixt Greens, the hated competition of Harvest & Rowe. Isn’t that funny? These days, you just can’t tell who is behind what, huh?

Anyway, draw your own conclusions….

And Item 3: That recent bit in the Wall Street Journal quoted people from three bricks-and-mortar food purveyors on or around Second and Mission. Let’s meet them why not?

Here’s Muffins, Muffins:

The food trucks are a threat to us,” said Diane Tran, owner of Muffins, Muffins, a pastry and sandwich shop on Second Street and one of the restaurants that signed the police complaint against JapaCurry. “They park in front of us, take our customers and leave the truck running so we get the smell of gas and smoke in our shop. We wish they weren’t around here, because we don’t do well when they are.”

It’s easy to complain, huh? Point in fact, the JapaCurry truck has never parked in front of her business, seen here:

So, how can the owner of Muffins to the Second Power detect the smell of gas and smoke from one particular vehicle parked at least tens of yards away? Or maybe all that smoke is from her customers? Did she or somebody else before or does she or somebody else now want to sell cigarettes or something? Can’t quite tell:

(Hey, do you think the “E” in “E. Mar” stands for Eric? Well, it does! Hurray!)

She also sells the potato chips.

Here’s Sammy’s on Second. Do you think the owner would be able to tell if a food truck happened to be parked around the block on any particular day – do you think his sales of bags of potato chips go down due to all the potato chips that JapaCurry sells? (But JapaCurry doesn’t sell potato chips, see?)

And Tart to Tart, well that’s a chain, right? That’s a chain what sells potato chips ‘n stuff for lunch. (Is that your A-game, T to T?)

But what about all the popular places in the area? Are they whinging to the SFPD as well? Don’t know. But you’d think the more successful places might be too busy to hate ‘n stuff. I’d be curious to see a list of the aggrieved sometime.

All right, that’s it for now. Place nice and fly straight, people!

The Scrappy Little JapaCurry Food Truck Finds a New Home on Howard – Plus, It’s Getting National Attention Now

Wednesday, February 23rd, 2011

I don’t know, parts of SoMA look like Beruit these days but that doesn’t seem to bother customers of the beloved JapaCurry food truck.

See? Here’s its Tuesday location, lunch only, at 420 Howard near First Street:

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And now, national publications are showing interest in this revamped taco truck – a Big East Coast Publication was down there in the SoMA doing a photoshoot just yesterday.

Bon Courage, Japacurry Food Truck! Everybody loves you.

OMG Food Trucks! San Francisco’s Official “Mobile Food Facilities” Town Hall Meeting is Coming February 25th

Thursday, February 17th, 2011

The BOMA has all the deets:

“The SFDPW will hold a Mobile Food Town Hall to address any concerns regarding the Mobile Food Facilities Ordinance on February 25, 2011 at 1 South Van Ness Avenue, Atrium Conference Room”

Well, maybe not all the deets, like the time it will start, but that’s OK, we’ll get that situated soon ‘nough. Just mark you calendars at this point.

What’s it like to step out of your tired, struggling, old-school bricks-and-mortar lunch spot with six idle employees and one customer at 11:30 AM to see a regular hirugohan phenomenon? It  looks just like this, as seen on Mission:

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In other news, horrible Alison Rowe of struggling, poorly-rated (relatively – we can get into that if you want, but probably you don’t want to do that) Harvest & Rowe, you know, that place what looks like a sleepy bank lobby most of the time, has won her crazy battle against the harmless Japacurry food truck.

Oh well.

(But sometimes you win the battle and then lose the war. We’ll see.)

Anyway, I’ll post the time of the Town Hall when I figure it out.

Word on the Street: Longer Lines at JapaCurry on Mission near Second, Saner Lines (Now With Cones!) at Sushiritto

Friday, February 11th, 2011

Item One. Now I’ll tell you, the Great Second Street Food Fight has cooled down ever since Wednesday last week when a certain Stanford MBA wisely decided to stop her direct action campaign against the legal competition.* That means that Japacurry has been able to develop a following.

And that means that passersby just stop and gape and whip out their cell phones for mad photos before getting in line. It’s quite a phenomenon, actually.

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Owner Jay Hamada and his crew are still not exercising their right to sell on Second Street on Mondays and Tuesdays – we’ll just have to see how this one works out.

Item Two. Cones! Cones have come to the doorway of the Crunch Fitness on New Monty. See how they work?

The big cones and small cones have meanings. There are rules, dig? You’ll learn them while you wait and wait and wait in line.

It’s all too real, baby:

*The campaign against Japacurry and others continues, however. A bricks-and-mortar-owning ringleader is going around to all the lunch joints in the area to marshal support in a campaign against food trucks “poaching” bidness. Afterwards, here what one of the restaurant owners told me: “I do not like this woman. I do not like this smiling woman.” You know, because of the unctuousness. OTOH, this long-time owner doesn’t like Japacurry being in the area neither. On it goes…

Angry Yelpers! Japacurry vs. Harvest & Rowe Foodfight Spills Over Into Yelp – Lots of One-Star Reviews Deleted

Thursday, February 10th, 2011

It’s YelpWar 2011!

Now, the way things were going, three-star-rated Harvest & Rowe was headed for 2.5 star territory last week until Yelp intervened over the weekend by deleting a mess of recent one-star reviews, some from quite experienced Yelpers.

See? There used to be 273, but loads just got cut:

Plenty of serious Yelpers don’t like this state of affairs one bit. See?

Apparently, you Yelpers aren’t allowed to give a one-star review just because you think the owner of some joint is acting unfairly.

But five-star shills, well, they can have a field-day:

Not too busy at H&R these days considering that this shot was a sunny day (think it was Monday) and it was at 12:30 PM, what should be smack in the middle of the lunch rush. Is the boycott taking effect or have people just moved on to highly-rated Mixt Greens and normally-rated Seller’s Markets over the past few years?

Anyway, all this fooferall is breaking the Yelp, which is supposed to be all about you actually going into a place and then giving your opinion.

But the blowback continues. Here’s a recent five-star review that wasn’t written by H&R owner Alison Rowe or one of her sympathizing friends. From Alex K:

“Wow! This place is great!
I’ve never actually eaten here.
I’m just curious if Yelp deletes fake 5-star reviews with the same alacrity that it goes after well-meaning 1-star reviews.”


Oh well. How will Yelp deal with this rebellion? We’ll see.

If I were curious about getting people to like H&R more, I’d take heed of what these people are saying – does none of this criticism ring true? Maybe Japacurry has nothing to do with the success or failure of any given eight-year-old breakfast/lunch spot?


Now, Yelp HQ is “Appalled” By Horrible Alison Rowe’s Behavior – The Japacurry SoMA Food Truck Battle Continues

Thursday, February 3rd, 2011

Boy howdy, Yelp is getting irked by all the one star reviews going up for struggling Harvest & Rowe on Second Street. Check for the comment from Yelp HQ right here.

Apparently, Alison Rowe, the villain in this saga, is lawyering up and, somehow, it seems her friend(s)/acquaintance(s) are acting to physically block the Japacurry Food Truck from parking in its legal spots on Second near Mission and on Mission near New Montgomery.

John Birdsall at SFoodie is all over this situation. So check it.

This was the scene yesterday afternoon when “Anna” just happened to park her “commercial vehicle” in the space where Japacurry belongs.

Will this drama continue today or will Alison’s legal advisor(s) have cooled things down?

Stay tooned…

Bevan Dufty’s Street Food Panel Discussion Coming to Main Public Library February 10th, 2011!

Wednesday, February 2nd, 2011

From SF FYI Net comes news of the Great San Francisco Street Food Movement Panel Discussion Featuring Bevan Dufty:

Street Food Movement in Francisco
When: February 10, 2011 – Thursday 5:30 p.m. to 7:00 p.m.
Where: San Francisco Main Library, Koret Auditorium, 100 Larkin Street, San Francisco
What: Panel discussion: Street food movement in San Francisco: Supervisor Bevan Dufty, Larry Bain of Let’s Be Frank, Veronica Salazar and Margarita Rojas of La Cocina

Can The Bevan bring peace to the whacked-out bricks-and-mortar crazies vs. street food purveyors war?

Leader of the crazies, Alison Rowe, parking her car to block a legal competitor:

Via John Birdsall

Alison Rowe, what a liar!

Popular JapaCurry Food Truck has Played by the Rules – Now, When Will the SFPD Find a Substitute Spot?

Friday, January 28th, 2011

Get up to speed here. And SFoodie John Birdsall has a fresh update.

All right, so the JapaCurry Truck can’t park in its designated space on Second Street in the FiDi SoMA because the owner of a struggling, three-star-out-of-a-possible-five-rated breakfast/lunch place (which is kind of big and empty-looking usually, and has two very similar joints like right close by, and has to compete with extremely popular lunch places like Chipotle (yes, Chipotle, you would not believe the line) and the new Sushirrito (not too far away neither)) took direct action against the foreign invaders by starting a whispering campaign,* and then a letter campaign, and then a I’ll-park-my-own-damn-car-in-the-space-the-SFPD-just-gave-you-a-permit-for campaign, fine.

So that was it, no curry for you on Second Street this past Monday and Tuesday because the JapaCurry people don’t want to be where struggling, connected bidnesspeople are having coronaries, fine.

So on Wednesday, the truck parked near its designated Wednesday-Thursday space near New Montgomery and Mission, only to have existing restaurant owners call the cops again, again, and ask to see permits.

So on Thursday this week, yesterday, the truck was, once again, “unable to park” in its designated spot, so it headed south to Brisbane, far outside the realm of our local crybabies. See?

Now today, JapaCurry will be at On The Go in Civic Center. But next week, who knows?

Hey, why doesn’t the SPFD get off its duff and find a place or two for the JapaCurry Truck to park north of Market in the FiDi since JapaCurry has already jumped through all the hoops and paid all the fees and, apparently, all the struggling food purveyors of SoMA are so close to going out of business?

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*[Pertinent Beastie Boys / Lee “Scratch” Perry musical reference omitted Feb. 18, 2011 due to excessive crying from “Jose.”]