That’s what they say:
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Well, after 20 years of living with the old logo, the University of San Francisco has a new logo:
And here’s the rationale:
SAN FRANCISCO, Aug. 19, 2011 — The University of San Francisco (USF) today unveiled its new logo, and its new tagline, Change the World From Here. The University’s updated logo replaces the former introduced nearly 20-years ago.
The three elements that compose the new logo are the full university name, updated tagline, and refreshed symbol.
– The University of San Francisco is now spelled out (rather than
abbreviated as USF) to limit confusion with other universities and bring
attention to the university’s intimate interconnection with this
stunningly beautiful, world-class city.
– Change the World From Here is a call to action that is contemporary,
urgent, and personal. It underscores the University of San Francisco’s
mission to equip and empower the university community to give back for
the greater good. The Here in the tagline not only signifies the
University of San Francisco campus, but also San Francisco itself, and
at its most personal, the Here within our minds and hearts.
– The cross formed in the center of the refreshed symbol represents
University’s Jesuit Catholic identity. The arrows point both outward and
inward reflecting the ongoing dialogue and engagement between the
university and society.
“This new logo is sharper, crisper, and more accurately represents the University of San Francisco today,” said USF President Stephen A. Privett, S.J. “The cross is our Jesuit Catholic tradition, and the arrows pointing both in and out signal the exchange of ideas and collaborative dialogue we have with the City and contemporary culture. We want the University of San Francisco to be the heart and soul of the City – to serve as a voice of reason tempered by compassion and driven by values.”
Eighteen-months in the making, the new design was jointly created by Studio Hinrichs, a leading San Francisco design firm, and USF’s Creative Director, Dale Johnston. Faculty, staff, alumni, current and prospective students were all included in the process, which was coordinated by a campus-wide branding work group formed to provide feedback and guidance in the redesign.
“Our charge was to capture the engagement and exchange with society that is the essence of Jesuit education in San Francisco and around the world,” said David Macmillan, vice president for communications and marketing at the University of San Francisco, and chair of the branding work group. “As a result of this interaction, both the culture and the university are enriched – learning from one another to affect positive change in our world. The three elements of the refreshed logo work together to tell that story.”
About the University of San Francisco
The University of San Francisco is in the heart of one of the most innovative and diverse cities and features a vibrant community of students and faculty who achieve excellence in their fields while building a more humane and just world. University of San Francisco students, faculty, and alumni are involved in the entrepreneurial city of San Francisco and work in all industries, from technology to nonprofits. With dedicated professors and exceptional academic programs to choose from, the university offers undergraduate, graduate, and professional students the knowledge and skills needed to develop into ethical leaders who are sought after in their professions. USF’s diverse student body benefits from direct access to faculty, small class sizes, and a broad array of programs and co-curricular opportunities. Informed by the university’s 156-year-old Jesuit Catholic mission, the USF community ignites students’ passion for social justice and the pursuit of the common good. For more information about the University of San Francisco, please visit www.usfca.edu.
SOURCE University of San Francisco
You know who knew about today’s big news, this real estate deal, last week? JK Dineen of the San Francisco Bizness Timez, that’s who.
Look at this beaut:
The brick, five-story Folger Coffee Company Building at 101 Howard in San Francisco, California was the former headquarters of Folgers. It is listed on the United States National Register of Historic Places.]The building still has a sign saying “The Folgers Coffee Company” on one corner. The Wharton School of the University of Pennsylvania has its California campus on the top floor, where Wharton’s MBA for Executives program is offered.”
Oh baby, it’s your classic Brick & Timber:
Via Eric in SF - click to expand
This building was put up on landfill (in a place where San Francisco Bay used to be 15 feet(!) deep) and it got finished in, wait for it, 1905, just in time for the Great Fire and Earthquake of 1906. But that was no problem at all ’cause of all the pilings it had driven 40 feet(!) into the mud. And the fires, well they just happened to stop right across the street.
See? “X” marks the spot and the dark yellow shows where the fires went:
That’s part of what makes it historic:
Folger Coffee Company Building (added 1996 – - #96000679)
101 Howard St. , San Francisco
Historic Significance: Event, Architecture/Engineering
Architect, builder, or engineer: Schulze, Henry A.
Architectural Style: Renaissance
Area of Significance: Engineering, Commerce, Community Planning And Development, Architecture
Period of Significance: 1925-1949, 1900-1924
Owner: Private
Historic Function: Commerce/Trade, Industry/Processing/Extraction
Historic Sub-function: Business, Manufacturing Facility
Current Function: Commerce/Trade
Current Sub-function: Business
Built to last:
It’s an icon:
And high ceilings to boot:
Bon Courage University of San Francisco! Welcome back to SoMA!
All the deets:
“USF Purchases Historic Folger Building
08-02-2011
The University of San Francisco has agreed to buy the historic Folger Coffee Building in the heart of downtown San Francisco.
Listed on the National Registerof Historic Places and located within walking distance of where USF first opened its doors in 1855 at Fourth and Market streets, the agreed purchase of the Folger Building at 101 Howard St. marks a return to the university’s roots in downtown San Francisco.
With easy access to freeways, the Bay Bridge, and public transportation, the location builds on USF’s 156-year history of service to San Francisco, while acting on the university’s goals to be more visible and more tightly woven into the fabric of the city.
“By relocating some of the university’s programming, we will have more opportunity to serve multiple audiences – allowing USF to be closer to the businesses and civic organizations with which we currently partner, while also engaging new prospects for collaboration,” said USF President Stephen A. Privett, S.J. “With neighbors such as Google, Twitter, DropBox, SalesForce.com, and established legal and financial services firms, this acquisition presents tremendous opportunity for new corporate partnerships and places USF in the center of innovation.”
With 90 percent of the Folger Building currently occupied by tenants, USF’s presence in downtown will be limited in the near term. Provost and Vice President for Academic Affairs Jennifer Turpin, in consultation with the deans and faculty, will finalize decisions about what academic programs will occupy the downtown space and on what schedule. No decisions have been made yet as to what administrative and non-academic units will be housed in the new building.
Written by Edward Carpenter”
Here’s a taste of the action at the packed Presentation Theatre on Turk Street tonight where hundreds of KUSF-FM supporters are finding out all about the recent shutdown.
Reyhan Harmanci is doing the play-by-play right now.
Here’s USF President Stephen A. Privett, S.J., laying down the law, Jesuit-style: “We run a nursing school, but not a hospital…” You see where that one’s going, right?
And the po-po, they everywhere. It must have been all-hands for the USF Public Safety Department. (Man, they sure looked like cops, couldn’t see if they had handguns.) Well, if they’re not cops they do a pretty good impersonation and then I guess I’ll have to say that it was closer to one (1) score of cops on the scene. Still, way, way overstaffed, IMO.
Across the street on Tamalpais, where Nil’s Linke’s drunk driver got arrested not too long ago:
Anyway, here’s Steve Rhodes covering the action, as you might expect he would.
Looks like this one’s off to the Federal Communications Commission…
As seen from Cole Valley, with a #37 bus rolling by.
St. Ignatius Church looks really close but the Panhandle of Golden Gate Park is in between, so this building (or at least the dome at the back of it, anyway) is fully three-quarters-of-a-mile away:
It almost looks Disneyesque when Sausalito sets off fireworks, like on the Fourth of July:
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On the campus of the University of San Francisco at the corner of Parker and Fulton, you’ll find St. Ignatius Church.
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Well-lit at night, it can be seen from many parts of the City.