Our California Attorney General Jerry Brown can’t abide you smokers out there thinking “organic” cigarettes from American Spirit are better for you than other cigarettes. So he just cut a deal with the Santa Fe Natural Tobacco Company affacting how these ciggies will get marketed in California. Deets below.
Anyway, an appealing package, IMO:
Los Angeles-Attorney General Edmund G. Brown Jr. today announced that his office has secured an agreement with Santa Fe Natural Tobacco Company, Inc., the manufacturer of American Spirit tobacco products, that requires the company to clearly disclose that its organic tobacco is “no safer or healthier” than other tobacco products.
Attorneys general from 32 other states and the District of Columbia signed onto today’s agreement.
“Stamping an organic label on tobacco products is ultimately a distinction without a difference-organic or not, cigarettes are bad for your health,” Brown said. “Today’s settlement with Santa Fe Natural Tobacco Company ensures that all future advertisements make it clear that organic tobacco is no safer or healthier.”
More deets after the jump.