So let’s see here, who’s offered me money, you know, for “outreach” that, you know, I’ve rejected? Well, PG&E and the SFPUC and that slow, clumsy SFMTA, for instance. Of course, some places, like the Bay Guardian (R.I.P.), and a defunct blog from the Avenues, and the MUNI Diaries or the SFBC, take money from those institutions, and in some cases, the dirty money has talked.
But it don’t talk to me.
Now you yourself might know more about MUNI than I, since I’ve mostly ridden bikes since I got here back in the 1980’s, because MUNI is such a remarkably poor transit system.
Having said that, WTF to this:
One supposes that this is from an internal SFMTA PowerPoint presentation?
So “MUNI FORWARD?” What’s that? IDK. But let’s call it MUNI’s plan. And since we’re translating from marketing / “framing” words into Plain English:
“Investing” = Spending tax and fee payer money
“Customers” = Passengers
“Rapid” = Limited
Oh, here comes the “branding”
Oh, a pole with a sign on it with the number of the bus? How fucking innovative! (Be sure to get a design patent on your “branding,” SFMTA.) And, what’s this, you can’t put up plain simple cheap bike racks, you need to promote yourselves, SFMTA? Yish. Now “HISTORIC,” that means $6 one-way, soon enough, just as all the other lines will be $3 minimum, one-way, soon enough.
[Poles + The airing of grievances = Festivus]
All right, time to pour the old wine into new bottles, or as they say in Japan: “古いワイン、新しいボトル” [Oh, snap!] So forget about the “branding” of the brand-new #5L, that new line that’s not really faster than the regular old #5, not really. Oh, here we go:
That’s from 40 Going On 28, who similarly isn’t on the take from the SFMTA. Anyway, here’s your scorecard showing that the 5L is history:
(Comrades, the 5L is the 5R, therefore, the 5L has always been the 5R)
The nice thing about the word Limited is that it’s accurate and people understand it. OTOH, calling any particular SFMTA bus line “Rapid” might not be accurate, right?
And here’s the Good News, Gentle Reader! OMG! Look at all the exclamation points! Wow!
Of course some things the SFMTA wants to do are good and some are bad.
Hey, MUNI, what about all your antiquated work rules, what about those?
Oh, that’s hard to deal with? Oh, you’d rather just rename things and make PowerPoints? OK fine.
Anyway, we’ll see how this one goes…
*Originally, I had a heavy $199 cr0-molly MTB from Price Club and then I got some other bikes and now my main ride is a heavy aluminum $269 MTB from the Marin Bikes Outlet at 7th and Folsom. Not much has changed, huh?