Posts Tagged ‘levi’

Tortilla Conspiracy Takes Over the Levi’s Workshop on Valencia – Printing with Chocolate and Juice

Tuesday, August 24th, 2010

Our coporate overlords seem to be making the most of the temporary Levi’s Workshop down in the Mission.

The latest joint was called MISSION ICONS IN A TIME OF CHANGE.

Is this print from chocolate or beet juice? Don’t know.

Get all the deets, after the jump.

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Print What You Want, More or Less, at the Temporary Levi’s Workshop on Valencia

Friday, July 9th, 2010

I don’t know, if you want to drop by to check out the temporary Levi’s Workshop at 580-582 Valencia near 17th Street, well then be my guest:

Click to expand

Or you can vandalize the joint, your choice.

Anyway, they sure seem friendly:

I guess that you can go in on Sundays and print up posters for your non-profit or not-for-profit event / joint on this Vandercook SP-25 Proof Press:

They have lots of stuff…

…including a bunch of rivets:

Alice Waters in the house:

Sponsors:

Sked:

And the graffiti was almost all cleaned up by the time I got there on Tuesday:

All the deets:

The Levi’s(R) Brand Pays Homage to Its Workwear Roots With the Launch of Levi’s Workshops

Interactive Workshops Open Doors in San Francisco this July and New York City later this Fall

SAN FRANCISCO, July 6 /PRNewswire/ — Since its inception in 1873 as one of the original purveyors of American workwear, the Levi’s® brand has been the uniform of choice for great American pioneers.  Levi’s® jeans have been worn by the craftsmen, laborers and artisans who helped define the cultural landscape in America and have shaped the energy and events of our times.  This week, the Levi’s® brand celebrates a new generation of pioneers and creative communities across the country with the launch of Levi’s® Workshops.  Taking a new, innovative approach to integrating community involvement with retailing, the first Levi’s® Workshop debuts this week in San Francisco followed by a second expression of the program later this fall in New York City.  The Levi’s® Workshops will be multi-use spaces, featuring a functional workshop, community event space and retail storefront.  Each Workshop is designed to focus on a specific craft including printmaking in the San Francisco Workshop and photography in the New York City shop.

The Levi’s® Workshops will serve as community-based extensions of the brand’s Go Forth marketing campaign, paying homage to the principles of hard work and civic engagement. Central to the Workshop program will be collaborations with recognized pioneers from each community.  For eight weeks, each Levi’s® Workshop will open its doors to the general public and host a range of interactive demonstrations, educational programming and events.

Ever more deets, after the jump

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Obey Shepard Fairey: Start Buying “Obey X” Levi’s on October 29th, 2009

Monday, October 26th, 2009

You know Shepard Fairey from his Barack Obama Hope posters of last year and of course his related legal troubles from this month, right? (Always remember, when you borrow from others, it’s “fair use” but when others borrow from you, it’s cease and desist time for the infringing “parasites” - inn’t that right, Shepard?)  

Anyway, brace yourself for this Thursday when Shepard and our corporate overlords at Levi’s team up for the debut of the “Obey X Collection.” See?

“The highly-collectible Obey x Levi’s® capsule collection will be carried exclusively at select Levi’s® Store locations in New York City, San Francisco, Chicago and Santa Monica and at Levis.com.  A limited number of pieces will also be available at www.obeyclothing.com.  The collection will be available beginning October 29 and will range in price from $34.50 to $148.   To commemorate the launch of the collection, on October 29 Fairey will unveil a series of four new poster designs at a live art installation outside The Levi’s® Store in New York City’s Times Square.  Once Fairey completes the installation, he will meet-and-greet event participants while autographing free museum-quality reproductions of his new posters.”

It’ll look like this. Just $37.78 for a grey T-shirt:

obey-levis-2009-fall-winter-collection-5 copy

But there’s more:

“The series of four limited-edition Shepard Fairey posters will be given away as a free gift, while supplies last, with the purchase of any item from the Obey x Levi’s® collection in the following Levi’s® Store locations: Times Square and Soho in New York City, Union Square in San Francisco, Santa Monica and Chicago.  The front side of each of the four double-sided posters features artwork that exists as a stand-alone piece.  The reverse side of each poster also includes one piece of a oversized mural image specially designed by Fairey.”

obey-levis-2009-fall-winter-collection-3 copy

That’s not dirt, it’s paint from all those nights you’ve spent tagging:

obey-levis-2009-fall-winter-collection-4 copy

“Think & Create” and “Paint and Destroy”:

obey-levis-2009-fall-winter-collection-6 copy

Is Obey “the new Ed Hardy,” or something? One thing’s for sure kids – quality will be higher and the cost cheaper compared to what Shepard normally offers.

See you at the Union Square Levi’s (300 Post Street) this Thursday!

Remember, Obey.

p1080089 copy

S.F. is 40 years old. (40 going on 28, or 17, or something.)

All the deets after the jump.

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