You know Shepard Fairey from his Barack Obama Hope posters of last year and of course his related legal troubles from this month, right? (Always remember, when you borrow from others, it’s “fair use” but when others borrow from you, it’s cease and desist time for the infringing “parasites” - inn’t that right, Shepard?)
Anyway, brace yourself for this Thursday when Shepard and our corporate overlords at Levi’s team up for the debut of the “Obey X Collection.” See?
“The highly-collectible Obey x Levi’s® capsule collection will be carried exclusively at select Levi’s® Store locations in New York City, San Francisco, Chicago and Santa Monica and at Levis.com. A limited number of pieces will also be available at www.obeyclothing.com. The collection will be available beginning October 29 and will range in price from $34.50 to $148. To commemorate the launch of the collection, on October 29 Fairey will unveil a series of four new poster designs at a live art installation outside The Levi’s® Store in New York City’s Times Square. Once Fairey completes the installation, he will meet-and-greet event participants while autographing free museum-quality reproductions of his new posters.”
It’ll look like this. Just $37.78 for a grey T-shirt:
But there’s more:
“The series of four limited-edition Shepard Fairey posters will be given away as a free gift, while supplies last, with the purchase of any item from the Obey x Levi’s® collection in the following Levi’s® Store locations: Times Square and Soho in New York City, Union Square in San Francisco, Santa Monica and Chicago. The front side of each of the four double-sided posters features artwork that exists as a stand-alone piece. The reverse side of each poster also includes one piece of a oversized mural image specially designed by Fairey.”
That’s not dirt, it’s paint from all those nights you’ve spent tagging:
“Think & Create” and “Paint and Destroy”:
Is Obey “the new Ed Hardy,” or something? One thing’s for sure kids – quality will be higher and the cost cheaper compared to what Shepard normally offers.
See you at the Union Square Levi’s (300 Post Street) this Thursday!
S.F. is 40 years old. (40 going on 28, or 17, or something.)
All the deets after the jump.