Here it is:
WELCOME TO THE NEW BOLD ITALIC, by SUNIL RAJARAMAN & SONIA ARRISON SENKUT, Aug 12 at 8am
Let’s take a look:
“built a great brand over the course of several years.”
Great? Mmmm… Take a look here at the now-defunct Gannett Blog. What TBI was was a way for a Fortune 500 media company to spend millions upon millions on an experiment, one that didn’t work out. Any chance at sustainability was squandered on highly-paid design consultants and also squandered on the crushing rent burden of an expensive reclaimed wood clubhouse betwixt the gritty Twitterloin and trendy Hayes Valley. So, a great tax write-off for Gannett Co, Inc? YES. But a “great brand?” NO.
“we were surprised that TBI was shutting down”
Well, you shouldn’t have been. It was nice that a DC-area corporation could pay people money in SF, but the whole shebang wasn’t real, it wasn’t sustainable.
“One of the reasons people love TBI is its focus on the authenticity of the San Francisco experience…”
Objection, Your Honor – this clause assumes facts not in evidence. At least they aren’t evident to me. Sorry, but I gots to keep it real, I gots to be authentic.
After all, we all deserve a chance at a new start*…
*Including The Sans Serif…**