Click to expand
The lack of a logo really draws attention to this laptop, Hollywood.
You should have just put a sticker on it, IMO. That would have been verite.
Remember, if your purple isn’t RGB 123, 0, 153, then it’s not Yahoo Purple.
Click to expand
|Yahoo Gray||PMS Cool Gray 11||0,2,0,68||84,84,84||0×545454|
That way, you’ll ease the transition period.
From the Hater’s Herald:
Click to expand
[UPDATE: The peanut gallery reacts.]
Check it, BEFORE (Trademark serial number 75868216 from 1999) and AFTER:
And here’s the livery:
“My fascination with the Muni logo started a long time ago. It’s an iconic piece of San Francisco’s heritage and probably the most recognized SF symbol after the SF Giants. Because of my obsessive compulsions, I’ve been itching to rework the main mark without compromising its longstanding aesthetic quality.
I collaborated with Mirtho Prepont to come up with a new approach for the Muni brand, ranging from the original logo, to additional extensions such as sign systems, apparel, interactive applications, among others.
This is an exercise of civic engagement and it is a fictional effort for personal and educational purposes. This exercise isn’t meant as a rhetorical call to action for SFMTA. That would be unwise of the agency to spend money on such a thing rather than improving their service. However, I think these are things to be considered if they do decide to work on it later on in the future when they have solved the rest of their issues.”
I’m sold. Make it so.
Here it is, from just last week:
“We walked away from the logo itself in part because we knew that our broader communications strategy and the other elements of the visual identity system could advance without it. Being able to move on with other elements of our work and the rest of the visual system is actually a tribute to the symbol’s success and our overall strategy.”
To review, this was the reaction at the time.
Anyway, since the new logo got ashcanned, its proponents have gone on the road to sing its praises. Why? I don’t know. How does this sort of thing benefit UC?
Now, here’s the reaction from the designerly community. First from CCullen:
I don’t buy the false narrative. This was a brand exercise that overreached and was as a result a complete failure. The notion that this design can be celebrated when not embraced has no understanding of the goal of branding in the university ecosphere–engagement is the sine qua non of a university brand, and in this case a university system brand. This is an Oscar nomination for a film that has never been released. The video was perfectly prescriptive–the traditional seal was doomed, and the rest is back tracking and hindsight. When it lives, celebrate it, until then just know it was an epic failure and a waste of scarce public funds.
I agree with CCullen. I attended the UC affinity session at the AIGA conference in Minneapolis and it was one of the most uncomfortable experiences I have had in the design world. What should have been a presentation about why the logo works for what their goals were turned into an hour long passive-aggressive temper tantrum that only fueled the fire of controversy. I will admit that the identity system as a whole is certainly successful. The promotional materials and such that went along with it were beautiful but I simply cannot get past the ridiculous logo.
AIGA stands for American Institute of Graphic Arts. But not officially. Officially, AIGA is AIGA. Anyway, they have a big trade convention every couple of years.
And this was the talk of the town last weekend in Minneapolis, Minnesota, The Little Apple:
“THE UC LOGO CONTROVERSY: HOW 54,000 PEOPLE, THE MAINSTREAM PRESS AND VIRTUALLY EVERY DESIGNER GOT IT WRONG.
And here’s an early review:
But who is to blame? That’s right, The Media:
Few design engagements capture the public’s interest like an identity redesign, and few redesigns have been more publicly controversial than the recent effort by the University of California. In this facilitated session with UC Creative Director Vanessa Corrêa and Designer Kirill Mazin, Christopher Simmons examines the good, the bad and the ugly of the logo controversy, including the process, the rollout strategy, and the discourse it created amongst the public, the media and the profession. What lessons can we learn from this controversy? What has it taught us about the relationship between design and society at large? What cautions does it offer for the next big redesign? This is an interactive session. Bring your questions, opinions and an open mind.
Here it is:
Is the green button what Ron Conway presses to send more money into City Hall?
The World Wonders
All the deets:
“San Francisco Chamber Unveils New Logo, Brand Identity
Bold New Look and Feel for San Francisco’s Largest Business Network
SAN FRANCISCO, Oct. 2, 2013 — The San Francisco Chamber of Commerce today unveiled a new logo and brand identity to better reflect San Francisco’s unique and innovative business community. The new branding strategy amplifies the Chamber’s vision, and will be integrated into a comprehensive new website and across all Chamber platforms and publications in the months ahead.
The Chamber’s vision and brand identity is centered on the principles that matter most to San Francisco’s business community and the economy – connectivity, innovation and collective action. The Chamber’s new logo, created by celebrated San Francisco designer Primo Angeli with Stapley-Hildebrand, depicts these principles through a mosaic of icons symbolizing the city’s distinctive and diverse business landscape. The bold and vibrant mosaic forms a sequence of “C’s” denoting the Chamber of Commerce, and eliciting the notions of “city” and “community.” The new tagline – “Our City. Your Business.” – accompanies the logo conveying the Chamber’s two-pronged mission to serve the interests of business and San Francisco.
The SF Chamber’s new logo and tagline are the outcome of a strategic branding initiative led by the Chamber’s Board of Directors, President & CEO Bob Linscheid, staff and members to modernize the organization’s profile and emphasize the vibrancy of its membership. The project included strategic planning, market research, branding and other areas of focus. The efforts were supported by representatives from member companies including: PhilippeBecker, MacKenzie Communications, Stapley-Hildebrand, Gumas Advertising, BeyondPix Studios, Q&A Research Inc., the San Francisco Giants, Dignity Health and several other organizations.
The SF Chamber was advised on its brand identity by worldwide design icon Primo Angeli and his San Francisco-based agency partner Stapley-Hildebrand. The design team has received accolades for its work with local and global brands including the Asian Art Museum, Ben & Jerry’s, Boudin Bakery, Coca-Cola, Guinness, Hyatt Hotels, Molinari & Sons, the Golden Gate Bridge 50th Anniversary Celebration and many others. The San Francisco Chronicle recently declared Primo Angeli “S.F.’s poster boy” in recognition of his acclaimed packaging and poster design in the Bay Area for the past 30 years.
To view the new logo, visit SFchamber.com.
SOURCE San Francisco Chamber of Commerce
San Francisco Chamber of Commerce
Or so it would seem:
Click to expand
The other space shuttle ended up being a jobs program, as predicted…
Here it is, from Kyoto, Japan, the first thing you see from the street:
Dude explicates, basically saying that he knows it’s funny but he thinks the white rat logo will bring good fortune:
お店のロゴを考えている時、不意に浮かんだ 『 白ねずみ 』
店の繁栄も願って 『 白ねずみ 』 をキャラクターに決めました”
OTOH, in San Francisco, rats are inside and outside of restaurants, but they are NEVER used as logos.
Just check out Fishermans Wharf around closing time. If you aren’t mugged, you’ll eventually see the rats.
And a few of them will be white…