Here’s a new one – another Friends With Transit ad:
Now this ad I get – it’s saying how Lyft can become your “last mile” transportation solution.
Fine, but this ad here, the one I saw first seems to equate our MUNI METRO service as something akin to a fast, reliable transit system. Perhaps it might seem that the 415 has something like that to young people in NYC or whatever or whomever or wherever, but IRL you wouldn’t suffer through an N Judah ride only to take a Lyft taxi a few hundred yards north to (your home / tent / self-dug hobbit hole in) Golden Gate Park.
Now, why would our slow, corrupt SFMTA appreciate these ads? Well, it’s money for partner ClearChannel and the SFMTA, plus it’s saying how Lyft is compatible with transit, as opposed to, you know, Lyft “disrupting” the SFMTA by siphoning money away from it.
So IDK, Frisco has a ton of bus stops all over town, so I think ppl would simply walk the last quarter mile or less it takes to get home. Perhaps this ad campaign makes sense in less urban areas?