Posts Tagged ‘malt’

Beverage Update: Say Good-Bye to Those Fruity Forties, Those Ubiquitous 23.5-Ounce Cans of Four-Loko

Tuesday, October 11th, 2011

The upshot of last week’s big news is that the FTC wants you all to treat 4-Loko as something you’d be pouring into cups to share instead of you bogarting a huge can just for yourself.

These cans, which actually have more alcohol than a forty, aren’t resealable, so they’re destined for Hell:

Click to expand

All the deets:

“FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage - Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges

The marketers of Four Loko have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising.

The FTC alleges that Phusion Projects, LLC and its principals falsely claimed that a 23.5-ounce, 11 or 12 percent alcohol by volume can of Four Loko contains alcohol equivalent to one or two regular 12-ounce beers, and that a consumer could drink one can safely in its entirety on a single occasion.

In fact, according to the FTC, one can of Four Loko contains as much alcohol as four to five 12-ounce cans of regular beer and is not safe to drink on a single occasion. Consuming a single can of Four Loko on a single occasion constitutes “binge drinking,” which is defined by health officials as men drinking five (and women drinking four) or more standard alcoholic drinks in about two hours.

“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, Director of the agency’s Bureau of Consumer Protection. “Four Loko contains as much alcohol as four or five beers, but it is marketed as a single-serving beverage.”

The 23.5-ounce Four Loko cans are the size of about two regular beer cans and are non-resealable. The FTC complaint alleged that on one company website, consumers were encouraged to enter a “photo contest” in which they posted many photos of people drinking directly from the 23.5-ounce Four Loko cans. In stocking instructions, Phusion urged merchants to place the cans where other refrigerated, single-serve alcoholic beverages are displayed.

The administrative settlement requires Phusion Projects to include disclosures on containers of Four Loko, or any other flavored malt beverage containing more alcohol than two and-a-half regular beers, stating how much alcohol – compared to the amount of alcohol found in regular beer – is in the drink. The order also specifies the location and appearance of the disclosure. For example, the disclosure for a 23.5 ounce can of Four Loko with 12 percent alcohol by volume would state: “This can has as much alcohol as 4.5 regular (12 oz. 5% alc/vol) beers.”

Starting six months after the settlement takes effect, Phusion Projects is required to use only resealable containers for flavored malt beverages that have more alcohol than the equivalent of two and a half regular beers.

Also, the settlement bars Phusion Projects from misrepresenting the alcohol content of any beverage, and from depicting people drinking directly from the container of any product containing more alcohol than that found in two and a half regular beers.”

Ever more deets after the jump.

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Oh No! Stock Up on Refreshing Anheuser-Busch “Tilt” Energy Drink Now Cause It’ll Be Limited to Just 8% Alcohol Soon

Wednesday, June 1st, 2011

It’s happening again! Our corporate overlords at Anheuser-Busch have agreed to lower the alcohol content of Tilt from today’s 10-12% all the way down to a maximum of 8%.

First they came for the Sparks
and I didn’t speak out because I wasn’t a Sparkser. [Orange, yish.]

Then they came for the Booya Espresso Silver Tequila with Caffeine
and I didn’t speak out because I wasn’t a Booya Espresso Silver Tequila with Caffeine drinker.

And then they came for refreshing Tilt Premium flavored malt beverage RED BLUE AND GREEN
and there was no one left to speak out for me.

Oh well.

Farewell to the whole Tilt Family.

It was a good run…

TILT Family

Introduced:
April 2010
Beer Category/Style:
Specialty – Premium flavored malt beverage.
Taste Profiles:
TILT Red has an intense blend of fresh fruit flavors reminiscent of cherry, orange, lime, and tropical fruit.
TILT Blue has an intense fresh blue raspberry flavor.
TILT Green has an intense blend of lemon-lime citrus flavor.
Ingredients/Brewing:
Brewed using the same high-quality brewing process as all our malt beverages, each TILT flavor is then infused with fruit flavor.
Interesting Facts:
Adults will enjoy the bold flavor of the TILT family. TILT RED contains 12 percent alcohol by volume (ABV), TILT Blue contains 11 percent ABV and TILT Green contains 10 percent ABV. Each flavor is available nationwide in clubs, lounges and liquor/convenience stores.

Blast by Colt 45: Debut Party for Fruity Malt Liquor at 111 Minna a Huge Success Last Night

Friday, April 15th, 2011

The Uptown Almanac‘s launch party for Colt 45‘s new Blast beverage was a huge success yesterday night.

Man, this stuff has so much sugar in it, you can’t taste the 12% alcohol at all. At least that was the case for Purple. Here are the tasting notes for Blue:

“Combines the sweet yet smooth taste of blueberries with the tart finish of pomegranate juice to create a unique flavor that is as bright and bold as the liquid color itself.”

OK fine. A good time was had by all, I’m sure.

The Blast by Colt 45 Ladeez were having fun:

And Snoop Doggy Dog was there in spirit, if not in actuality:

We’ll just have to wait and see if it, “Works Every Time,” as Snoop Dog claims…

“Nuisance Alcohol,” What’s That? Whatever, CVS Won’t Sell It in the Outer Richmond – No 40′s, No 4Loko, No Malts, No Nothing

Monday, November 15th, 2010

I don’t know, CVS Pharmacy. I think you all have been talking to NIMBYs too much when your PR people start bandying about recently-invented terms likenuisance alcohol.

Here’s what I mean – let’s review the plans for the former Fog Belt North Albertsons, that brokedown palace out there at 32nd and Clement, the place that will soon be a combo CVS / Fresh & Easy gro sto, per the always-reliable Richmond District Blog:

CVS will not pursue permission to sell hard liquor at this location. CVS will pursue permission to sell beer and wine only. Per CVS company-wide policy, CVS does not sell malt liquor, singles or other nuisance alcohol.

“Nuisance alcohol?” Is this your phrase now?

Click to be smooth, baby

Hey, you know what kind of people are maybe more than a nuisance? How about white people who live out in the Avenues but go downtown to drop $400 on wine and dinner and then head home via the Western Addition?

Can wine be a “nuisance alcohol” too, CVS?

P.S. The NIMBY groups you’ve been talking to only represent themselves. What about the 99% of Richmond District people who don’t belong to any NIMBYhood association? What do they think?