Posts Tagged ‘marketing’

If You’re Not Using SFGov Property to Promote Your Business Venture, You’re Missing Out – Here’s Harrison Mills & Clayton Knight of Seattle – ODESZA, ODESZA…

Monday, September 11th, 2017

Here’s our Sunset District as it looked over the weekend. IDK how many of these green utility boxes got hit, but the number could be high based upon what I saw:

7J7C9438 copy

One after the other on the (not Los Angeles-related) Sunset Boulevard:

7J7C9437 copy

Uh, you can’t do this in Frisco, right?

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

Capturefgdfff

And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

Capturesdddsdddd

I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

EITHER SFGov Authorized a Procter & Gamble Commercial what Encourages Bad Behavior of Youth OR It was Filmed Without Permits

Friday, July 28th, 2017

Where to start here? OK, so you gotta watch an ad before you can watch the content, which of course is an ad, for Gillette, which of course is owned by P&G (NYSEPG DJIA Component S&P 100 Component). And you can really tell* this is in 8K:

So let’s say that the production of this commercial for Gillette, The Best A Man Can Get, was fully authorized. That means that there would have been buy-in from RPD, The Waterfront, SFPD you name it, an alphabet soup of SFGov.

Now I know what that kind of thing looks like, it looks like this. See all those Financial District drones (ahem) laboring on a Saturday, well they were quite entertained:

And it resulted in this, an ad for Ford, more or less. It’s fantastic, with like 100,000,000 Views so far:

BUT, if the Skateboard Parkour ad was authorized, then it’s showing its star breaking the law, breaking the law, non? Like this scene might be in South San Francisco, but we have No Skateboarding signs up in Frisco as well, right?

Capturesdsssss

SO, it’s one way or another:

EITHER SFGov is selling out the goals that many area department heads claim to have OR P&G is marketing to yoots in an unauthorized fashion.

*J/K. My monitor is not even close to being able to display 8K. But hey, 8K video. What’s next, 10K? Yep. You’ll see.

SF Board of Supervisors President London Breed Gets Second Billing in a Banksy Documentary?

Tuesday, July 25th, 2017

Here we go, from the LA Weekly:

Director: Colin M. Day
Cast: Banksy, London Breed, Michael Cuffe, Ben Eine
Writer: Éva Boros
Distributor: Parade Deck Films

And here’s a screen grab:

Capturepijoijoij copy

Now one problem with these credits, is that BANKSY ISN’T IN THIS DOC AT ALL. I mean that’s the whole thing, we’re not supposed to know what he looks like.

And London doesn’t get a lot of screen time either. I’m thinking less than a minute.

Now there is an idea called PROTOCOL ORDER, which has to do with who gets top billing* at some meet-up and what to do if there’s a tie, so yeah, the film is about Banksy so he’s listed #1, and then London Breed is the highest ranking elected official, so this might kind of make sense to somebody. But not to me.

And it looks like London doesn’t even make the FULL CAST list on IMDB, but she does have her own inchoate IMDB entry so go figure.

In other news, the Haight Street Rat is back, in a way. I don’t know how involved the property owner was with that, and I also don’t know if SFGov views the new rat as art, graffiti, or something in betwixt.

*Ginger’s agent told her that Gilligan’s Island was going to be about a castaway movie star plus six nobodies, basically Snow White and the Six Dwarves. She got steamed after she realized it’d be pretty much an ensemble cast with Big G the main star.

Just as the HAIGHT STREET RAT Coincided with EXIT THROUGH THE GIFT SHOP, The New Copy Coincided with SAVING BANKSY

Tuesday, July 18th, 2017

You know, more or less.

So, The Rat of 2010 appeared in conjunction with Exit Through the Gift Shop as The Rat of 2017 appeared with Saving Banksy.

Look for an appearance from … San Francisco Board of Supervisors President London Breed(!) in the newer movie.

I guess the new crew didn’t have red paint:

7J7C5892 copy

7J7C5890 copy

And where Banksy said “I,” the new crew says, “WE,” right?

7J7C5891 copy

There’s your Rodent Marketing Update for 2017

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

Capturefgdfff

“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

It’s Happening Already: NUMEROUS Ford Motor Company GOBIKE Bicycle Rentals Being Ridden to MARIN COUNTY, and Back

Friday, July 7th, 2017

This was the fear of local bike rental companies when they heard that Michigan-based Ford Motor Company and New Yawk-based Motivate International were teaming up with SFGov to spend mid-eight figures(!) to market “FORD” around Frisco.

And then somebody(ies) pulled this switcheroo what would’ve turned the “last mile” 30-minute maximum service of Bay Area Bike Share (BABS) into a three hour tour. A three hour tour, sponsored by FoMoCo.

But then things got reversed and so our tourists still need to fret about checking in within 30 minutes, or they face a financial penalty, a pretty severe one, actually, costing some tourists hundreds of dollars (even after getting the 50% discount what they’ll offer you if you complain enough, from Singapore, Bremen, Timbuktu, after seeing an unexpected charge on their Visa bill.)

No matter – here are some of the brand-new FORD bikes returning from Marin County…

7J7C5919 copy

…heading towards Marin County…

IMG_6025 copy

…and heading towards the Golden Gate Bridge or Fort Point or who knows, but even this dude is straying far away from the intended use zone, non?

IMG_5558 copy

Anyway, I’ve got more shots iffin you want me to dig them up. But I haven’t seen anyone pushing them uphill, which would almost be mandatory for most tourists if they wanted to actually try to make it back to town without relying on a ferry boat.

And of course, this Comes At A Time when our local SFMTA just paid some dude $75 an hour (TCOE) to pen this FU letter to anyone else who would dare compete with our local SFGov-approved Ford Motor Company / Motivate short-term bike rental monopoly.

Do these tourists know how much they’re spending, or are they just confused? IDK.

Three-Hour “GoPass” from Ford Motor Company’s Expensive “GoBike” Bike Rental: Now You See It, Now You Don’t

Tuesday, June 27th, 2017

Hey, remember Sunday? I do. Well this is how FoMoCo’s GoBike bike rental pricing webpage looked just two days ago:

gopass copy

But this is how it looked a few hours later on Monday:

Capturedfgd copy

See the difference?

Now it’s not my job to worry about how much money local bidness makes, but the existing home-grown bike rental companies of Frisco have a point when they recall how the focus of Bay Area Bike Share was going to be on the “last mile,” so the upshot was a 30-minute limit on each rental period with SEVERE penalties for taking a bike out all day, ’cause otherwise heavily government-subsidized BABS would be in direct competition.

Well, I guess Ford wanted to get something out of its $50 million investment so the three-hour GoPass was born.

But now it’s dead.

As you can see.

Of course GoPass would not have “killed” our local bike rental industry, despite what they might claim.

And I’ll tell you, it’s already hard enough for our tourists to go uphill on lightweight 21-speed rental bikes in Sausalito, thusly…

7J7C2252 copy

…and thusly…

7J7C2259 copy

…so imagine how much harder would it be or them to make the same trip on heavy, clunky, single-speed, bikeshare-style Ford GoBikes?

On It Goes…

THEORY: If a Corporation Illegally Markets on the Sidewalks of Frisco, It Will be Coerced Into Buying SFMTA MUNI Bus Ads

Thursday, May 25th, 2017

So here’s the theory. Say your marketing people go hog-wild with the chalk ads on the Streets of San Francisco, like this:

7J7C0902-copy

So then somebody calls 311 or somebody else posts a photo on the Twitter and then an investigator at the City Attorney’s Office takes a look at things and then the people at Parlophone / Warner Bros. get a jingle and then somehow things get smoothed over by the Brothers Warner or somebody else making at buy at the SFMTA MUNI for some hastily-created and more or less useless ads such as:

7J7C2628 copy

Cf. the Blue Wolf at a Dream Force about 1.5 years ago:

Capturefsff-copy

And then these hastily-created and more or less useless ads started to appear:

7J7C7595-copy

Just a theory, man.

And here’s the thing about chalk. You can’t scrub it off your car tires to avoid a citation and you can’t scuff into Frisco’s sidewalks, I’m srsly. What’s that, UBER, Microsoft, Verizon, et al, it’s “only temporary?” Well, yeah, sure, that’s what I’m talking about, it’s agin the rules, temporary or not.

Learn about all the horrible things people do with chalk about town right here – just keep on scrolling, next page etc

Ever More Illegal Sidewalk Chalk Advertising: “Gorillaz Humanz 04.28.2017”

Monday, April 24th, 2017

7J7C0902 copy

Located on the same block of Ashbury as this