Posts Tagged ‘marketing’

STAR WARS TABLE GRAPES! STAR WARS TABLE GRAPES! STAR WARS TABLE GRAPES!

Wednesday, October 12th, 2016

This post sponsored by STAR WARS TABLE GRAPES:

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Has Star Wars Marketing Gone Too Far?

Our University of San Francisco Takes In “Rescues From the East Coast” – Wow

Thursday, August 4th, 2016

See if you start noticing a theme here:

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They’re calling it The San Francisco Advantage

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Zappos.com Sends Gift Card in Enormous Box, for Some Reason

Thursday, July 28th, 2016

I’m sure they could have fit 1000’s of gift cards in this cardboard box, but they chose to only include one and nothing else:

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CARMAnation is Still Trying to “Disrupt Parking” in Frisco

Friday, July 15th, 2016

Here’s the pitch..

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and here’s the story, from a couple years back.

“lya Movshovich

Hi All,

You cannot monetize public assets for individual company gain. Just because an app can be built, doesn’t mean it should be.

I’m a Co-Founder and CEO of a San Francisco based startup called CARMAnation (www.carmanation.com). We look to help solve parking issues via the true intentions of the sharing economy – working with the community to benefit the community. Our users share their PRIVATE available parking spots with one another.

Having tech startups trying to solve the parking problems with their own unique approach means there is a need to disrupt the industry. Technology is a wonderful thing, it can solve/simplify a lot of problems, but it has to be done right, otherwise “Monkey Parking” is what happens.”

I wonder how they’re doing.

Cf. SpotOn

Marketing USF: “OUR AFTER-SCHOOL PROGRAM IS CALLED SILICON VALLEY”

Wednesday, May 11th, 2016

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A Banner Day for USF

Three hundred banners are spreading the good word about USF on the streets of San Francisco.

They feature 12 different vignettes with slogans like “Change the World From Here” and “Our After-School Program is Called Silicon Valley,” and are meant to enhance USF’s visibility in the city, showcase its diversity, and connect USF with the city’s booming tech industry.

The banners hang from light poles along major city streets and in high-traffic neighborhoods like SOMA, Civic Center, Mission Bay, and the Sunset. 

They were installed in October and will remain on display through April 2016.”

What the Tourist Areas of Twin Peaks Need is a Little More Security, But What They’re Getting is This Giant NFL Ad Sculpture, “5 of 10”

Friday, January 22nd, 2016

Well, here’s what it looks like, you know, before the Vandals get to it:

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(And this is what I was referring to: French tourists mugged on S.F.’s Twin Peaks – this kind of thing.)

And here’s the report on Super Bowl 50 already, even before the Big Game (what, the New England Patriots vs. the Carolina Panthers – should I care who wins, like, at all?) kicks off. Wow.

You know, I don’t think the NFL will be coming back to Frisco in 2023 or whatever, or really, anytime soon. This party isn’t good for us, and it’s not good for the NFL, right? Shouldn’t the Super Bowl be held on Eastern Standard Time in Florida in or someplace like that? Or someplace that can use it, like in Detroit? I think so.

So enjoy this corporate party while you can…

Speaking of which, here’s 3 of 10, I think:

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Hey, what’s going to happen next, NFL? I’ll bet it isn’t in your playbook, you know, the one with the cheesy black and gold color scheme. Hey NFL, you’re the invading army and the people of Frisco are the Na’vi,  with smooth, striped cyan-colored skin, large amber eyes, and long, sweeping tails, so you’re going to have to expect a few of your bulldozers to get burned down over the next few weeks.

And then? Then come these guys with the red paint (and the white pants, you know, for contrast) on Game Day. Enjoy.

Aspirational – Marketing a New Apartment Building to Newcomers in Hayes Valley

Wednesday, June 24th, 2015

[Camera Left] That’s who I am, I’m a god-damned troubadour! (Well, maybe not yet, but that’s who I am inside – that’s the kind of person I am. Man, I gots to get me an axe as soon as I move to Frisco…)

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[Camera Right] I’m a City Girl, here’s my Vespa – BEEP BEEP! I’m going to use it to buy a baguette every day, soon as I move to the 415.*

As seen at the horrible, man-made** disaster known as Octavia “Boulevard.”

*NO NO NO NO, I want 415! Area code 628?! WTF. 

**Person-made? Is that a phrase? Octavia was supposed to spawn a “boulevard movement” across the country. It didn’t. 

Look Who Else was Doing Chalk Ads on the Sidewalks of San Francisco: Paramount Pictures – “What is CLOVERFIELD? 1-18-08”

Monday, February 9th, 2015

This one flew under the radar, AFAIK:

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Seven years later, here in 2015, you can’t get away this kind of thing anymore…

Explaining Why the “Haight Street Rat” Isn’t “as close as you can get to the intention that Banksy had”

Wednesday, January 21st, 2015

Here it is, back in 2010. That greenish building that used to be a bank housed Villains Vault at the time:

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Detail, camera left:

Und camera right:

A thin red line connects these two elements, one assumes.

Here’s the update:

Banksy’s ‘Haight Street Rat’ graffiti holes up in an S.F. gallery by Rachel Howard

Now let’s say that Banksy caught Villains Vault displaying and selling unlicensed Banksy reprints as well as stuff from other street artists, you know, flagrantly, back in 2010. So then Banksy was all enough is enough, so he was all THIS IS WHERE I DRAW THE LINE.

And then he drew the line.

So really, the line is the piece, instead of the rat, right?

So if you just have the rat, you’re missing part of the story, right?

So it’s not just The Rat In The Hat Comes Back, right? I’m not saying that Banksy is all that deep but he’s deeper than a simple put-a-beret-on-it.

Now I understand why that KRON guy just went for the rat, but to do this job “as close as you could get to the intention Banksy had,” you’d have gotten the rest of the piece.

Just saying.

Or, IOW:

“The original Haight Street Rat stencil is a beret-wearing rat clutching a marker and a red line that extends from the rat to the neighboring building on the corner of Haight Street and Belvedere Street. On the adjacent building, the rat has seemingly written the text “THIS IS WHERE I DRAW THE LINE” in red which can be seen from the street above a clothing store that allegedly took street artists’ works and printed them on T-shirts and other apparel for sale without giving the artists any credit or revenue.”

Or IOW:

“Named the Haight Street Rat for its placement atop a Victorian building on Haight Street, the stenciled rat clutching a red marker is now neatly framed and displayed in a location entirely unlike the one in which it was created: the lobby of the U.S. Bank Tower in downtown L.A., the city’s tallest tower and perhaps its most conspicuous symbol of capitalism. It’s a baffling venue for a piece of site-specific street art that initially wrapped across two buildings…

“So Best Place To Live” – PARKMERCED Battles the NEMA “New Market” Building for Stupid Marketing Catch Phrases

Thursday, July 31st, 2014

IMO, Parkmerced’s #sobestplacetolive rivals NEMA’s nonsensical “AMENITIES, NOT ENEMIES” slogan.

NEMA has many more catchphrases, so Parkmerced will have to do a lot of work to catch up: 

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All right, #sobesthaveagoodday.