Posts Tagged ‘marketing’

SF Board of Supervisors President London Breed Gets Second Billing in a Banksy Documentary?

Tuesday, July 25th, 2017

Here we go, from the LA Weekly:

Director: Colin M. Day
Cast: Banksy, London Breed, Michael Cuffe, Ben Eine
Writer: Éva Boros
Distributor: Parade Deck Films

And here’s a screen grab:

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Now one problem with these credits, is that BANKSY ISN’T IN THIS DOC AT ALL. I mean that’s the whole thing, we’re not supposed to know what he looks like.

And London doesn’t get a lot of screen time either. I’m thinking less than a minute.

Now there is an idea called PROTOCOL ORDER, which has to do with who gets top billing* at some meet-up and what to do if there’s a tie, so yeah, the film is about Banksy so he’s listed #1, and then London Breed is the highest ranking elected official, so this might kind of make sense to somebody. But not to me.

And it looks like London doesn’t even make the FULL CAST list on IMDB, but she does have her own inchoate IMDB entry so go figure.

In other news, the Haight Street Rat is back, in a way. I don’t know how involved the property owner was with that, and I also don’t know if SFGov views the new rat as art, graffiti, or something in betwixt.

*Ginger’s agent told her that Gilligan’s Island was going to be about a castaway movie star plus six nobodies, basically Snow White and the Six Dwarves. She got steamed after she realized it’d be pretty much an ensemble cast with Big G the main star.

Just as the HAIGHT STREET RAT Coincided with EXIT THROUGH THE GIFT SHOP, The New Copy Coincided with SAVING BANKSY

Tuesday, July 18th, 2017

You know, more or less.

So, The Rat of 2010 appeared in conjunction with Exit Through the Gift Shop as The Rat of 2017 appeared with Saving Banksy.

Look for an appearance from … San Francisco Board of Supervisors President London Breed(!) in the newer movie.

I guess the new crew didn’t have red paint:

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And where Banksy said “I,” the new crew says, “WE,” right?

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There’s your Rodent Marketing Update for 2017

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

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“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

It’s Happening Already: NUMEROUS Ford Motor Company GOBIKE Bicycle Rentals Being Ridden to MARIN COUNTY, and Back

Friday, July 7th, 2017

This was the fear of local bike rental companies when they heard that Michigan-based Ford Motor Company and New Yawk-based Motivate International were teaming up with SFGov to spend mid-eight figures(!) to market “FORD” around Frisco.

And then somebody(ies) pulled this switcheroo what would’ve turned the “last mile” 30-minute maximum service of Bay Area Bike Share (BABS) into a three hour tour. A three hour tour, sponsored by FoMoCo.

But then things got reversed and so our tourists still need to fret about checking in within 30 minutes, or they face a financial penalty, a pretty severe one, actually, costing some tourists hundreds of dollars (even after getting the 50% discount what they’ll offer you if you complain enough, from Singapore, Bremen, Timbuktu, after seeing an unexpected charge on their Visa bill.)

No matter – here are some of the brand-new FORD bikes returning from Marin County…

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…heading towards Marin County…

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…and heading towards the Golden Gate Bridge or Fort Point or who knows, but even this dude is straying far away from the intended use zone, non?

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Anyway, I’ve got more shots iffin you want me to dig them up. But I haven’t seen anyone pushing them uphill, which would almost be mandatory for most tourists if they wanted to actually try to make it back to town without relying on a ferry boat.

And of course, this Comes At A Time when our local SFMTA just paid some dude $75 an hour (TCOE) to pen this FU letter to anyone else who would dare compete with our local SFGov-approved Ford Motor Company / Motivate short-term bike rental monopoly.

Do these tourists know how much they’re spending, or are they just confused? IDK.

Three-Hour “GoPass” from Ford Motor Company’s Expensive “GoBike” Bike Rental: Now You See It, Now You Don’t

Tuesday, June 27th, 2017

Hey, remember Sunday? I do. Well this is how FoMoCo’s GoBike bike rental pricing webpage looked just two days ago:

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But this is how it looked a few hours later on Monday:

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See the difference?

Now it’s not my job to worry about how much money local bidness makes, but the existing home-grown bike rental companies of Frisco have a point when they recall how the focus of Bay Area Bike Share was going to be on the “last mile,” so the upshot was a 30-minute limit on each rental period with SEVERE penalties for taking a bike out all day, ’cause otherwise heavily government-subsidized BABS would be in direct competition.

Well, I guess Ford wanted to get something out of its $50 million investment so the three-hour GoPass was born.

But now it’s dead.

As you can see.

Of course GoPass would not have “killed” our local bike rental industry, despite what they might claim.

And I’ll tell you, it’s already hard enough for our tourists to go uphill on lightweight 21-speed rental bikes in Sausalito, thusly…

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…and thusly…

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…so imagine how much harder would it be or them to make the same trip on heavy, clunky, single-speed, bikeshare-style Ford GoBikes?

On It Goes…

THEORY: If a Corporation Illegally Markets on the Sidewalks of Frisco, It Will be Coerced Into Buying SFMTA MUNI Bus Ads

Thursday, May 25th, 2017

So here’s the theory. Say your marketing people go hog-wild with the chalk ads on the Streets of San Francisco, like this:

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So then somebody calls 311 or somebody else posts a photo on the Twitter and then an investigator at the City Attorney’s Office takes a look at things and then the people at Parlophone / Warner Bros. get a jingle and then somehow things get smoothed over by the Brothers Warner or somebody else making at buy at the SFMTA MUNI for some hastily-created and more or less useless ads such as:

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Cf. the Blue Wolf at a Dream Force about 1.5 years ago:

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And then these hastily-created and more or less useless ads started to appear:

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Just a theory, man.

And here’s the thing about chalk. You can’t scrub it off your car tires to avoid a citation and you can’t scuff into Frisco’s sidewalks, I’m srsly. What’s that, UBER, Microsoft, Verizon, et al, it’s “only temporary?” Well, yeah, sure, that’s what I’m talking about, it’s agin the rules, temporary or not.

Learn about all the horrible things people do with chalk about town right here – just keep on scrolling, next page etc

Ever More Illegal Sidewalk Chalk Advertising: “Gorillaz Humanz 04.28.2017”

Monday, April 24th, 2017

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Located on the same block of Ashbury as this

Yet Another Illegal Sidewalk Advertisement on the Streets of San Francisco: “BAG RAIDERS SF 6.9” – Don’t Tell Dennis

Monday, April 10th, 2017

As seen on Ashbury, promoting this event:

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City Attorney Dennis Herrera does NOT appreciate this kind of thing.

We Now Have So Many Lyft / UBER Drivers on Our Streets that They’re Worth Marketing To

Thursday, January 19th, 2017

“Now Servicing UBER Lyft – Ask for Details and Promotions”

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Marketing 101: When Naming Your Town, Don’t Pick “LOUSETOWN”

Wednesday, December 28th, 2016

Else you might soon be living in a ghost town

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