Posts Tagged ‘marketing’

Oh No, Our “Local” Gannett Blog, The Bold Italic, STILL Doesn’t Know That the Fake Video It Posted is Fake

Tuesday, February 25th, 2014

Well here we go, some people took the effort to point out to our “local” Gannett Co Inc blog about one of its many mistakes. And it wasn’t just me, you know, right here: Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video.

So, Gannett, the charge is that your fake video is fake.

The rejoinder:

Was it?

YES IT WAS.

I mean, it very well may have been

WELL, IF THIS IS YOUR POSITION, THEN WHY NOT JUST SAY “FAKE THIEF-SEAGULL STEALS A GOPRO” INSTEAD?

but we just found people speculating that it was,

OH, IT’S UP TO THE GREATER PUBLIC TO PROVE YOU WRONG AS OPPOSED TO THE OPPOSITE? OK FINE.

and GoPro says they had nothing to do with it. (Though, they could be LYING, or seagulls themselves…)

UH-OH, YOU’RE MISSING THE CASE WHERE GOPRO ISN’T LYING AND SOMEBODY _OUTSIDE_ OF GOPRO PRODUCED THIS FAKE VIDEO, RIGHT?

All right, let’s play along. Do you really think a seagull can pick up a video camera with its webbed feet? If so, you’re naive.

And why do the seabirds of the world only pickup GoPro brand cameras and not Canons or Nikons or Sony Action Cams and whathaveyou?

And what French tourist takes an ordinary sunset video with a monitor-free GoPro in a waterproof case? Not that many, I’ll tell you.

And what of Nathalie Rollandin, what business was she in when she posted that video, only one, of course, the only she’s ever posted on YouTube? Let’s take a look:

Marketing strategy and product launch: concept development and product design, pricing and promotional strategies, training, launch and monitoring of results”

The French tourist turned out to be an Italian-American chick from Chicago. She’s now learning even more about viral marketing ‘n stuff at the Kellogg School. Mmmm

All right, here’s my contribution to the marketing intern fake video oeuvre.

Enjoy:

Actually, mine’s twice as good as yours, because mine has two marketing interns faking a video.

Hey Gannett! What’s your burn rate? Why don’t you move back to Virginia and make room for housing at your reclaimed wood clubhouse on Page? How many millions have you lost so far, The Bold italic, you know, since you all came to town?

Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video

Friday, February 21st, 2014

Here’s the video, which was ID’ed as a fake about 2.6 million views ago:

And here’s the recent post from the money-losing Gannet blog, The Bold Italic.

Do you really want to know how to do better, TBI? Well, don’t post crap like this, for starters.

Pepsi Garden: The One Place in SF that District One Supervisor Eric Mar Should Avoid – Pepsi, Pepsi, Pepsi…

Tuesday, December 24th, 2013

Here’s Eric Mar’s Beef of the Week:

“Can’t go anywhere w/out #BIGSODA staring me in the face w/ their $million/day marketing #kickthecanhttp://instagram.com/p/iKkVYlnUcj/ 

Now just imagine how he’d react to this scene:

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Merry Christmas!

Sorry Elon Musk, But Your Low-Slung Tesla “Model S” Sedan is NOT “Perfect For Winter”

Monday, November 25th, 2013

Check this out:

“MODEL S IS PERFECT FOR WINTER Model S is an all-electric, rear wheel drive sedan designed to perform exceptionally in winter conditions. In fact, all-wheel-drive is not necessary. The state of the art liquid thermal control system dynamically heats and cools powertrain components to maintain range and power.

Cold Weather Performance – Additionally, the Tesla mobile app allows drivers to remotely heat the passenger cabin and battery from the comfort of their home or office. Watch Tesla’s VP of Vehicle Engineering Chris Porritt explain why Model S redefines what’s possible in cold weather. Book a test drive now to experience the supreme handling capabilities of Model S for yourself.”

I don’t know where to start. Uh, if you don’t have four wheel drive, you’re not going to get a pass from chain control during snowy days on the way to Tahoe, right? And are 21 inch wheels on a “sports car” “perfect” for snow? And ground clearance?

If Tesla is trying to say that the Model S is acceptable for winter, well that would be fine.

But Tesla is saying that its electric Porsche Panamera with 21 inch wheels and RWD is “perfect.”

I cry foul.

Disrupt Parking: The Kids from the SpotOn Parking App Have Got the NoPA Western Addition Covered – Look for Iconic Orange Cones

Friday, August 9th, 2013

They’re trying, I’ll give you that.

See?

Click to expand

Yeah, I don’t know….

You know, if I dropped out of an Ivy to start up a transportation app in Frisco, I think I’d offer an Android version, you know, for the 79% of the world what rolls that way.

But that’s just me.

Anyway, they’re not per se illegal from the get-go, and that’s so unlike a lot of Ron Conway*-type startups what litter the 415 these days, so they’ve got that going for them…

*Hey, did Ron Conway really try to improperly intervene with SFGov over the parking spaces near Pinterest HQ? Ooh, that’s pretty cheesy, RC!

Despicablimp, Sutro Tower

Wednesday, July 3rd, 2013

One has its own Twitter feed, the other doesn’t:

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New “iCars” On-Demand Car Service? Looks Like It’s From That Horrible Bauer’s Limo / Bauer’s “Intelligent” Transportation

Friday, December 28th, 2012

Well here’s something new – it’s “iCars” from that horrible Bauer company.

See?

Click to expand

That was the wind-up, now here’s the pitch:

“ iCars® service is a network of luxury cars, SUV’s and Mercedes Sprinter vans in San Francisco. This network is accessed through a sophisticated mobile application that allows riders to book and pay for on-demand, private and eco-Iuxury transportation service.

iCars® is managed by Bauer’s Intelligent Transportation, leveraging its transportation expertise and quality standards to ensure responsive, safe and superior transportation. iCars® service combines one of the best high-end transportation companies in the USA with the latest mobile technology to improve the ease and experience of on-demand transportation.
What is it? Luxury car service ordered “in the moment” for 1 to 12 passengers—in and around San Francisco, to SFO (San Francisco International Airport)

How to book? Through your smart phone—Apps available for iPhone and Android phones—reserve and pay online”

Hey Gary Bauer! Doesn’t your company(ies) kind of suck?

I think so!

I say that because your Yelp ratings are pretty low even including all those five-star shill reviews. Check it:

Bauer’s Limousine

Bauer’s Intelligent Transportation

What good does social media branding do if your service sucks?

And hey, speaking of Bauer’s social media branding and purported blogger Zennie62 / Zennie Abraham, what’s up with this?

“Note: Bauer’s Transportation is a Zennie62.com sponsor”

Is this arrangement still going on now? I don’t know.

It’s mighty interesting tho.

IMO.

Hey Gary Bauer! Isn’t a Sprinter van mostly a delivery vehicle? I think so. Do you really consider it a “luxury” vehicle?

Hey Gary Bauer! Why don’t you raise your rates so that you can improve your services so that your customers could be a little happier?

Just asking.

Bro-ham.

Know Your Faked Viral Videos, Made with GoPro Cameras or Not, In San Francisco or Not, Involving Seagulls or Not

Thursday, September 13th, 2012

This one was for Lego Indiana Jones something, recorded in Potrero Hill by the Butler or something ad agency up in Marin County:

Yeah, fake.

For these reasons and more:

And here’s a faked GoPro seagull video made in France:

And here’s the latest, a faked GoPro video made in San Francisco by a woman from France, apparemment, you know, ostensibly:

In closing, GoPro, GoPro, GoPro! Yay for GoPro! Buy one, or three, today!

How the Commenters of SFGate Ruined, Just Ruined, This Press Release/Advertorial for the McRoskey Mattress Co.

Tuesday, July 10th, 2012

Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.

There’s something wrong with yo noggin, is what I’m saying.

Anywho, comes now the longtime San Francisco-based McRoskey Mattress Co. with its new square bed what costs five figures(!).

Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:

“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”

“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”

Here’s how it will look in the corner of your live-work mansion:

Click to expand

And here’s the original release, below, if you want to compare.

McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.

(Oh, because it’s not worth thousands of dollars.)

McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.

McRoskey, nobody wants your $12,000 beds.

(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)

“McRoskey Mattress Introduces The New 7′X7′ San Francisco King

McRoskey’s newest standard size is for people who really love to stretch out

SAN FRANCISCO, May 8, 2012 /PRNewswire/ – McRoskey Mattress Company introduces a new standard size mattress set, the 7′X7′ San Francisco King©. This seven foot square mattress is the perfect size for people who want more freedom of movement while sleeping, love sleeping with their pets or just want more room to cuddle with the kids.

According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”

Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts.  Box spring heights can be customized.

This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is  $7,777.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
ROBIN MCROSKEY-AZEVEDO
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=99696

SOURCE  McRoskey Mattress Company

McRoskey Mattress Company

CONTACT: Dianne Newton-Shaw, The Placemaking Group, +1-510-835-7900, x 206, for McRoskey Mattress Company

Web Site: http://www.mcroskey.com/