Barbie is coming to the 415 on Tuesday, 7-20-10. That means that, if you want, you can get on the Twitter and the Foursquare to get clues to find the Street Team to win a free VIDEO GIRL Barbie doll/digital camcorder and other swag.
It’s going to be the biggest thing ever. Follow the action here starting at 10:00 on Toosday. (NB: Barbs is currently checked in at her dream house in Malibu. Srsly.) The deets:
“It’s Lights, Barbie, Action time! To celebrate the launch of Video Girl Barbie – a doll that records all of the fun with a built-in video camera – Barbie is putting on a scavenger hunt in San Francisco! Thought you and your readers might be interested in spending some time with Barbie, getting in on the adventure and going on a real-life hunt for prizes, free swag and, of course, a totally dollicious time!
Using location-based social media tool Foursquare (www.foursquare.com) to keep everyone apprised of her whereabouts, Barbie will “check-in” to a mix of fun and fashionable venues in San Francisco.To participate in the hunt, fans can follow along via video and text clues that Barbie leaves on Twitter (@BarbieStyle) and Foursquare (@BarbieStyle).
And, for those that “follow” the fun, there will be limited edition Video Girl swag including a chance to win your very own Video Girl!”
Click to expand
iJustine explains how VG barbie works:
Like a backwards Tele-Tubby, non?
Complete rules: http://alldolldup.typepad.com/all_dolld_up/2010/07/video-girl-scavenger-hunt-lights-barbie-action.html
RSVP to the Facebook event: http://www.facebook.com/barbie?v=app_2344061033#!/event.php?eid=138435432851331&index=1.
More on the doll: http://www.barbie.com/videogirl/
iJustine goes behind-the-scene with Video Girl: http://www.youtube.com/watch?v=kSCfbSKSxMc