Gannett Co. Inc’s money-losing (millions and millions so far) San Francisco media experiment is, once again, taking on an issue of concern to newcomers:
Where Should I Live And What Does Where I Live Say About Me?
Except this time it’s a dump from TBI “partner” Zumper, whatever the Hell that is.
So all there’s for the low level TBI people to do is make the accompanying graphics to break up the grafs.
Oh, here we go:
So, you know why the rents are cheaper here generally, GANNETCOINCTHEBOLDITALICZUMPER? It’s because of all the federally-subsidized housing projects.
Oh, but you knew that and you showed that you knew that. So that’s good, I guess.
But actually, the area you’re showing is mostly PJ’s and concomitant parking lots? So the small number of readers you have won’t be able to actually move in, right? I can think of just one small area, in the upper right, where your data points come from. Is that what you’re talking about, TBIZumper?
Anyway, that’s why streets like Buchanan and Octavia don’t go through, because of the Redevelopment, right?
Except Laguna does go through, right? Do you know that, TBI? (And a good thing it does, else the climate in this area would be even more muggy, if you know what I mean.)
And how many people at TBI looked at “MACALLISTER” and said, “Looks good to me, no problems here?”
But check it, the typos aren’t the problem, they are just the symptom of your problem.
From TBI:
“…here in San Francisco, we’re striving to create our own culturally significant publication that captures the city in such a thoughtful way…”
So, TBI, do you really think you’re a culturally significant publication? Do you really think you’re capturing the city in a thoughtful way?
I don’t.
So, TBI, do you really think you’re:
“a San Francisco-based website building a cultural narrative of the city for both locals and tourists?”
Well, I can see that you’re aimed at tourists but I don’t know about cultural narratives and whatnot.
All right, enjoy your high burn rate.
And enjoy your unsustainable clubhouse on Page while you slap a few graphics onto your partners’ pretty-much-worthless content.
“There’s really only one question to ask about the proposal to bore a light-rail subway deep under the heart of downtown San Francisco. You’re kidding, right?“
“Just the initial math makes your head hurt. Basically it works out to somewhere between $1.22 billion and $1.4 billion for an underground railway that runs for less than two miles and has only three stops. That’s not a transit system, it’s a model railroad.“
“Throw in a few of the inevitable cost overruns and this could work out to a billion dollars a mile.”
“No matter. This is the kind of big, splashy project that city officials love to put their name on.”
“Basically, the argument seems to boil down to this - we’ve got the money (as if federal tax dollars grow on trees), the Chinatown community is behind it, why not build it? Oh, let me count some of the reasons.”
“But, critics say, a stop on Market beneath which BART and other Muni lines already run might have made this whole thing an easier sell. That would have created an opportunity for a single station where riders could make connections between regional and local trains, almost like Grand Central Terminal in New York. Instead, riders will have to walk all the way up to Union Square.”
“Oh, and did I mention that in order to get under the BART tube, the subway station at Union Square will have to be at least 95 feet below the surface. That’s nine stories.”
“What is it about that image of deep, underground dirt-munching machines in earthquake country that makes me wince?”
Of course that was from a half-decade back, but it shows how he actually felt about this boondoggly boondoggle, about Big Dig West.
I mean, the Central Subway proposal hasn’t gotten better the past five years, has it? Five years ago, the promise was that it would “make money” for MUNI, that it would subsidize other parts of the system by generating a surplus. But now we know that it will burden the SFMTA and the current projections for the number of riders per day is down dramatically from what people were promising back then.
So what’s a matter Neve? Why don’t you write things like this anymore? Cat got your tongue?
Pak got your tongue?
The Old Nevius wasn’t afraid to be labeled a racist who’s against “transit justice.”
The Old Nevius wasn’t so monomaniacally dedicated to write source greasers every chance he got.
(Boy I’ll tell you, if I were blogger Eve Batey and I was on the receiving end of a press release from an area business, what I would do is criticize other bloggers for giving free publicity for said business. Then I’d say that it would be better to contact said business, you know, to hit them up for an advertising deal. Then word would get out about that. Then I’d get criticized by members of the local professional media – they’d label such behavior ”unethical” or something. Then I’d call out said members of the local professional media for being “haters.” Then, I’d have more my popular friends also call said members of the local professional media “haters.” If I were blogger Eve Batey.)
And best of all, the new Chipotle’s “Mexican” Grill at 2100 Market will have a MURAL DE ART PUBLICO.
See?
Click to expand
(What’s next, a Chipotle at 20th and Mission? On top of the Mission Dolores Cemetery? At the northeast corner of Dolores Park?)
I’ll tell you, the proper way to get a conditional use permit is to write a check for $15,000 made out to Alex Tourk, you know, to get the ball rolling. Then he’ll tell you what the add-ons will cost you. (You’re going to get a few add-ons, you know, like for pizza night at City Hall.) And then, before you know it, in a matter of days, weeks , months, or years, you’ll get your CUP and then open for bidness.
Hooray!
(Or you can go cheap route by trying to tap your fan base on the Facebook, either way.)
I support bringing a new Chipotle Mexican Grill to 2100 Market Street, the former location of Home Restaurant. This property has been vacant for over a year and has become an eyesore in our community.
Chipotle plans to do a complete façade remodel including the addition of an outdoor patio. The design, which includes a public art component, would be unique to our neighborhood and created with input from the community.
I also support Chipotle’s commitment to finding the very best ingredients, partnering with suppliers that raise their livestock humanely and farmers that respect the environment. These practices are consistent with San Francisco’s values.
Please vote in favor of revitalizing this corner with a new Chipotle Mexican Grill.
Hello SF friends! We request your assistance with a petition - http://Chipotle.epetitions.net/ - to help us build a restaurant at 2100 Market Street in the Castro.
Or you can write us at CastroRestaurant@chipotle.com
The petition results and emails will be sent to planning commissioners in support of our effort to secure a conditional use permit to build our restaurant. Thank you for your time and effort! – Joe
Well if the world ends tomorrow, 12-21-2012, the joke’s on me.
But otherwise…
So, earlier this year some rich whacko up in Marin started making a video* in Latin America what was supposed to be all about the so-called Mayan Prophecy.
Then I got a threatening letter from the same attorney who lost the case in L.A. Read that letter here.
But apparently, that threat was all lies and jest.
Oh well.
Hey, do you like sports analogies ‘n stuff?
This is rich Marin County whacko Elisabeth Theriot’s inchoate SLAPP lawsuit against TheWrap blog, IMO:
See? Kicker Garo Yepremien tried to score a few points but then opposing counsel filed a special motion to strike what was so special that discovery was immediately halted. Then he lost the hearing and that was the end of the suit, it looks like. I’m saying Elisabeth Theriot got pwned in court.
With a quickness.
Which, you know, this kind of thing doesn’t happen every day so that’s why I made a post about it.
But now the world is supposed to end tomorrow ‘n stuff and there’s no Mayan Prophecy “film” to see.
Oh well.
Now, what about San Francisco Examiner President and Publisher Todd Vogt? Do you think he got some sort of request or demand or something from rich Marin County whacko Elisabeth Theriot or the wire service or somebody to take down the wire story on these topics, you know, that used to be posted right here?
Why would the ‘Xam have a page dedicated to rich Marin County whacko Elisabeth Theriot (just look at the URL bar) with nothing to say about her? It’s because the story about her that used to be there is no longer there.
Is there cowardice here?
I’ll tell you, TheWrap.com stood up to rich Marin County whacko Elisabeth Theriot and was/will be rewarded with mandatory attorney fees as a kind of reward.
Why couldn’t/can’t the ‘Xam stand up to rich Marin County whacko Elisabeth Theriot too?
I don’t know.
Now I’ll tell you, when an actual newspaper (improperly, IMO) caves to some rich lady, that just might have the effect of emboldening her. Then she just might start going after poor, defenseless WordPress bloggers.
But maybe I’m way off on this one.
If so, please somebody disabuse me.
* I call it a video because it was (mostly?) recorded on digicams – no film required. The current title of this still-troubled production is Mayan Revelations & Hollywood Lies. It’s delayed. It’s nonsense. Oh what’s that, we’re going to see just how important that Long Count calendar is tout de suite? No we won’t. Sorry. Oh, over the coming decades? No we won’t. Sorry.
And here’s the vast bulk of the resulting lawyer letter:
Click to expand, if you dare.
Now I can understand why the San Francisco Chronicle might not want to get involved with all the allegations surrounding the making of some movie project about the Mayan calendar deal. You know, relationships ‘n stuff. And plus, it’s not like a whole bunch of people are going to watch this flick.
So that’s one thing, but the San Francisco Examiner, did it get a similar letter earlier this year? You make the call. See? Earlier this year it used to have something to say about Elisabeth Thieriot and the Mayan Prophecy and Mexico and whatnot, but not now. Mmmm. Did the San Francisco Examiner take down a Reuters news story on this topic because it was afraid of getting sued? Sure looks that way.
Of course that online trade journal TheWrap did get sued. Forone million dollarsto be exact. But then it responded with a Motion to Strike and that took care of that. And then TheWrap wrote about how it won, big-time. Then I linked to its story (and the entire decision itself) and now it sure looks like I’m the next to get sued.
Comments:
Uh, do I know that this lawyer represented/s that lady? No, not all. I mean, I assume that’s the case, but what’s this “as you know” stuff?
Does the lawyer really want/expect me to retract the entire blog, all 6000 posts? (Does the lawyer actually know what a blog is? Apparently not.)
Does the lawyer want to write my blog posts for me, you know, using his point of view? Sure looks that way. Is that his right? And how can I retract something that’s not wrong?
And I’m supposed to rely on CA law about retractions what apply to the MSM, but not really? So what’s the point of bringing that up?
And I’m “not authorized” by the lawyer to disclose the contents of the lawyer letter so I can’t do it? Really? Well, similarly, I’m not authorized by that lawyer to have a delicious Taco Bell Doritos Locos taco for lunch, so does that mean I can’t have that for lunch IRL? And I can’t show the letter to anybody, even to get help with how to respond? Is that fair dinkum? I think not.
So who else in the bay area has gotten these kinds of communications from Down South? I don’t know.
Anyway, I guess I’ll take that email chain* out of the Spam folder and put it into the Archive folder and await further developments.
But I’ll think to myself, “Man, don’t you realize you just lost, in a big way, on the very same topic in the very same state?”
KTHXBYE.
*Apparently, Elisabeth Thieriot herself sent me an email last month as well, on purpose, or by mistake, or something in betwixt. I’ll tell her what I told my grandmother,** about how Reply All is kind of an advanced email technique best left to the younger generation, you know, so you don’t email people by mistake.
** I still can’t believe she got a Hyundai, after all those decades of her having large RWD Ford products such as the Mercury Grand Marquis. She says her new ride is a “good snow car.”
“A Los Angeles judge threw out a lawsuit against TheWrap News on Wednesday, ruling that an article about movie financier Elisabeth Thieriot was both accurate and “took pains” in reporting on a production dispute with her co-producer. Judge Barbara M. Scheper of Los Angeles Superior Court sided with the news organization in granting an anti-SLAPP motion to dismiss Thieriot’s complaint on the grounds that it had no probability of success on its merits.”
And you journos should check out the ruling – it’s very accessible.
Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.
There’s something wrong with yo noggin, is what I’m saying.
Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:
“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”
“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”
Here’s how it will look in the corner of your live-work mansion:
Click to expand
And here’s the original release, below, if you want to compare.
McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.
(Oh, because it’s not worth thousands of dollars.)
McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.
McRoskey, nobody wants your $12,000 beds.
(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)
“McRoskey Mattress Introduces The New 7′X7′ San Francisco King
McRoskey’s newest standard size is for people who really love to stretch out
According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”
Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts. Box spring heights can be customized.
This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is $7,777.
About McRoskey Mattress Company
Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.
Fair Harvard! we join in thy Jubilee throng,And with blessings surrender thee o’erBy these festival rites, from the age that is past,To the age that is waiting before.O relic and type of our ancestors’ worthThat hast long kept their memory warm,First flow’r of their wilderness! Star of their night!Calm rising thro’ change and thro’ storm.
All the deets:
9182 Manager VIII, Municipal Transportation Agency
Recruitment #PEX-9182-059028
Specialty: Director, Public Affairs and Communications
Department: Municipal Transportation Agency
Analyst: Clare Leung
Date Opened: 6/18/2012 1:00:00 PM
Filing Deadline: Continuous
Salary: $131,326.00 – $167,596.00/year
Job Type: Permanent Exempt
Employment Type: Full-Time
Go Back Apply View Benefits
INTRODUCTION
The following information describes the civil service classification for which applications are being solicited.
Make sure you read the entire announcement before completing the application form.
The purpose of this announcement is to fill 1 vacant position in this classification.
Under policy direction of the Director of Transportation, develops and implements strategic communications tactics for the agency that convey the SFMTA’s policy and program initiatives to the public and increases awareness of SFMTA’s services, projects and programs and its commitment to customer service; directs and manages all public affairs functions and activities of the SFMTA including internal and external communications, community relations/outreach, media relations, social media, website content and publications; and serves as SFMTA’s communications expert on various communications programs, trends, best practices, policies and emerging technologies.
Essential Functions:
Plans, organizes, and directs multi-media advertising/marketing campaigns, special events, public outreach programs, social media programs and initiatives;
Directs special research and evaluations of programs/projects to enhance the dissemination of information through viable conduits;
Develops and implements plans and strategies for current, short and long-range public information, public relations, and promotional/marketing programs and campaigns;
Identifies and creates outreach campaigns and initiatives to enhance SFMTA’s social community engagement and interaction;
Monitors and performs regular analysis of campaign performance results to make effective recommendations to optimize marketing strategies and goals;
Determines the needs and requirements for the website, including website content display and layout; directs and coordinates with internal information technology staff to implement and maintain the system;
Assesses and responds to community and stakeholder needs; identifies opportunities for improvement; directs and implements changes/solutions that solve business problems and develop business strategies;
Directs, develops and implements the unit’s work plan goals, priorities, objectives, policies, procedures, budget and work standards;
Directs and assigns projects and areas of responsibility; reviews and evaluates work methods and procedures;
Selects, trains, motivates and evaluates assigned personnel; coordinates staff development; works with employees to address performance issues, and implements discipline and/or termination procedures;
Cultivates and maintains an effective working relationship with all internal and external stakeholders including policymakers, community-based groups, governmental agencies and the media;
Represents SFMTA before elected officials and the public;
And performs related duties as required.
Minimum Qualifications:
Possession of a bachelor’s degree from an accredited college or university;
At least ten (10) years of professional experience which must have included four (4) years of management experience in outreach, communications or public relations program; and
Possession of a valid driver license.
How To Apply:
The San Francisco Municipal Transportation Agency employment applications for this classification will be accepted through an on-line process only. A resume and cover letter describing how you meet the qualifications must be attached to the online application.
Applying Online:
* Visit http://www.jobaps.com/sf to begin the application process
* Choose “9182 Manager VIII, MTA (PEX-9182-059028)” from the list of job opportunities
* Click “Apply” located under the position salary information and acknowledge the information
* Click on “I am a New User” if you have not previously registered, or on “I have Registered Previously”
* Follow instructions given on the screen
To submit resume using the online application:
Select the “Resume” tab in the online application
Follow instructions given on screen
To submit cover letter using the online application:
Select the “Other” tab in the online application
Choose “Upload” as your method of submittal
Click on “Upload Attachment”
Follow instructions given on screen
If you are having trouble attaching your resume/cover letter to the online application, you may submit by fax to (415) 581-5120.
Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application by the SFMTA – Merit Section. If you are having difficulty submitting your application online, please contact us at 415-701-5062 between 8:30 a.m. and 4:30 p.m.
Computers are available for the public from 8:00 a.m. to 5:00 p.m. Monday through Friday (excluding holidays) to file online applications in the lobby of the Department of Human Resources, 1 South Van Ness Avenue, 4th Floor, San Francisco and in the lobby of SFMTA Human Resources office, 1 South Van Ness Avenue, 6th Floor, San Francisco.
Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org; and @sfmta.com).
Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.
Verification:
Applicants may be required to submit verification of experience and education at a later date. Verification of experience, when requested, must be on the employer’s letterhead and must show the name of the applicant, job title(s), duties, dates of service, and must be signed by the employer. A copy of diploma or transcript must be submitted to verify qualifying education.
Selection Procedures:
Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process.
Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the SFMTA by phone at 415.701.5062 or 415.701.5043 (TTY); or in writing to: SFMTA Human Resources, Merit Section, 1 South Van Ness, 6th Floor, San Francisco, CA 94103. For further information, please contact 415.701.5062.
The Great Wall Street Journal Pay Wall isn’t fully operational right now, so that means that you can follow the lead of SF Bay Area Observer’s Ron Russell by checking out today’s bit from Bobby White in the Wall Street Journal:
In an interview, Ms. Quan acknowledged that “Occupy has damaged downtown businesses and mistakes were made.” Still, she said, she believes most voters back her and “I do not believe that most of the businesses in the city agree with this recall campaign.” The 62-year-old Ms. Quan, who was elected in late 2010, added that Oakland’s ethnically based chamber of commerce organizations support her, as do major businesses in the city such as Pandora Media Inc. and Kaiser Permanente.
Is that an apology? (Your Bromide of the Day: As goes Pandora Media, so goes Alameda County.)
And there’s this:
Corey Cook, an associate professor of politics at the University of San Francisco, said until Oakland’s recall effort becomes more structured, he is uncertain if it will succeed. Still, he said, “To go from being an unpopular leader to one worthy of recall requires a very public failure, and it seems [Ms. Quan] has accomplished that.”
“Erica Smith of newspaperlayoffs.com wants to know if those 10 who supposedly resigned on their own actually accepted a buyout offer. So if you were one of those 10, or if you know what happened, you can contact her at newspaperlayoffs@gmail.com.”
How the Commenters of SFGate Ruined, Just Ruined, This Press Release/Advertorial for the McRoskey Mattress Co.
Tuesday, July 10th, 2012Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.
There’s something wrong with yo noggin, is what I’m saying.
Anywho, comes now the longtime San Francisco-based McRoskey Mattress Co. with its new square bed what costs five figures(!).
Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:
“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”
“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”
Here’s how it will look in the corner of your live-work mansion:
Click to expand
And here’s the original release, below, if you want to compare.
McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.
(Oh, because it’s not worth thousands of dollars.)
McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.
McRoskey, nobody wants your $12,000 beds.
(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)
“McRoskey Mattress Introduces The New 7′X7′ San Francisco King
McRoskey’s newest standard size is for people who really love to stretch out
SAN FRANCISCO, May 8, 2012 /PRNewswire/ – McRoskey Mattress Company introduces a new standard size mattress set, the 7′X7′ San Francisco King©. This seven foot square mattress is the perfect size for people who want more freedom of movement while sleeping, love sleeping with their pets or just want more room to cuddle with the kids.
According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”
Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts. Box spring heights can be customized.
This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is $7,777.
About McRoskey Mattress Company
Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.com/Subscriber/ExpertProfile. aspx?ei=99696
ROBIN MCROSKEY-AZEVEDO
https://profnet.prnewswire.
SOURCE McRoskey Mattress Company
McRoskey Mattress Company
CONTACT: Dianne Newton-Shaw, The Placemaking Group, +1-510-835-7900, x 206, for McRoskey Mattress Company
Web Site: http://www.mcroskey.com/“
Tags: 2012, 7'X7' San Francisco King, 7x7, Azevedo, bay area, bed, box, byDesign, california, chronicle, classic, Commenters, costco, Dianne Newton-Shaw, Elena Kadvany, feet, foam, Line, market, marketing, Mattress, McRoskey, McRoskey Mattress Company, mcroskey.com, media, miles, news, Placemaking Group, press release, PRNewswire, robin, Robin McRoskey Azevedo, San Francisco, San Francisco King, sfgate, spring, sqaure, street, Writer
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