Posts Tagged ‘media’

Assignment Desk for Monday Morning, September 23rd, 2013 – Octavia Strike, Emirates Air, Bicycle Stings…

Monday, September 23rd, 2013

1. Hey, is a there a cracking large picket line* of construction workers at San Francisco’s failed Octavia “Boulevard” and Haight Street going on these days? Hell yes! Does it get started early in the AM? Apparently. Does it go 24-7? IDK. Does it sometime go around the block where a new building is going in?? Yes, with some people visible at Octavia and Market. This one writes itself, people!

2. Is there an empty jumbo jet from Emirates Airline just sitting around at SFO, just waiting to take Emirates Team New Zealand back Down Under except, uh oh, the team just can’t get its ninth victory in the America’s Cup Finals? Is it bad juju to plan on winning like this? (Some on the Team think so.) Or is it good planning? IDK. Anyway, I’d be looking for a big old honking Airbus A380 or a late-model Boeing 777. I mean, Emirates flies out of SFO all the time (they want to be the “hub for the world” and they just might make it someday) but they don’t have scheduled flights to NZ, that’s for sure. (Perhaps they always have a plane available for standby IDK)

3. The media covering the 34th America’s Cup boat race had no freaking idea that this debacle could go on for so long so they’ve lost their hotel reservations to the hard-charging Oracle OpenWorld convention? Isn’t it ironic, dontcha think? How is the AC having an economic impact if the town is full? What about the poor kiwi fans? Are they sleeping on couches these days? What about their plane tickets home?

4. The penalty for going outside of the America’s Cup rubric (basically meaning going straight to the New York Supreme Court, which confusingly is not the highest in that state) is that you lose the Cup. Well, if Larry Ellison has already lost the Auld Mug, say by next week, say by a very narrow margin, well then Katie bar the door. Remember the cheating penalty came from the International Jury that was set up by one LE and it was meant to punish not just the cheating but the environment allowed by management that is associated with the actions of all those people who were involved. LE has been involved in four ACs and he’s lost two of them so far. The time that he won he won in court, oh well. Oh and is there some international tax situation going on with Team NZ? Something to do with where certain people earn their pay. Maybe the International Jury will hear about this before this Cup ends? Just a rumour, Love.

5. Folsom Street inbound at 6th has been “improved” by SFGov in the recent past? Compare it with Folsom at 5th and Folsom at Fourth. I believe the yellow zebra stripes are au currant these days so that’s a clue. Now that right-turning truck was supposed to have pulled into the right lane, but is it a full lane? No it’s not. It’s been narrowed by the pedestrian bulb-out on the south side of the intersection, the place where that cyclist recently died in a collision. Did the bulb-out contribute to that death? Are bulb-outs bad for cyclists? Are they good for peds? Anyway, we don’t hear about similar deaths at old-school, unimproved 5th and Folsom…

6. The bicycle “sting” operations of citing cyclists for using the SFBC-approved Wiggle Route in the Lower Haight are back, baby. I don’t know if it’s every day that they do this, but last week two motorcycle cops had field days (as in more than one day, like on 9-17 and 9-20 for sure). Officer R. Scott parks his motorcycle and then points to all those people coming up from Duboce Park “1,2,3,4,5,6,” he says. Then everybody has to wait until he processes all the tickets for blowing the stop sign at Waller and Steiner, for instance. He says he’d rather be out answering the calls he gets on his radio, like an alleged hammer attack. Then he’ll talk about his Porsche. He’s extremely chill. So The CW Nevius and Stanley Roberts have been out there the past year, but the past week, well it’s been pretty intense, a renewed effort. I thought that the SFPD was giving up on this.

Ready steady go!

* What in the Hell is this, from

Historic Context Statement
Market and Octavia Neighborhood Plan Area
San Francisco, California?

http://www.sf-planning.org/Modules/ShowDocument.aspx?documentid=4688

Our Planning Department planned Octavia for picket lines???

“Picket lines, for instance, are a spatial expression of a labor grievance.”

WTF is this?

Hey, why not plan for the 24-7 traffic jam that’s there now? Why not plan for the traffic deaths _you_ caused, Planning Dept? Why not cancel left turns on Market and Octavia, you know to increase transit speed at the expense of the wealthy car drivers who live in Hayes Valley?

Anyway, have at it:

“Since labor conflict, whether internal or external, is often expressed in spatial terms, the built
environment of the workplace must be seen as an integral factor in the understanding of labor
disputes. Picket lines, for instance, are a spatial expression of a labor grievance. The questions of
precisely where picketers may or may not stand, whether they may block an entrance, how closely
they can approach ongoing work activities, and who may cross the line, are fundamental in the
conduct and resolution of a dispute. Contestation of these issues can lead to physical confrontations
or criminal penalties, and may determine the outcome of the conflict.
The relatively small scale of the built environment in the Industrial Employment Study Area had
advantages for strike activities. Picketers could assemble on public sidewalks immediately adjacent to
the business being struck, rather than being kept at a distance by fences or buffer zones on company
property. Likewise, the limited number of entrances to most of the buildings made it easier for
strikers to monitor access and inform visitors that the business was being struck. More generally, the
absence of street setbacks and the open design of the buildings allowed for easy surveillance of the
workplace. With the vehicular doors open, an observer could survey the entire shop in many of these
buildings. This facilitated monitoring who was working and what work was being done—valuable
information for union organizing or the conduct of a strike, as well as for individuals seeking work.
175 The term “open shop” refers to a situation where union membership is not a requirement for employment. In practice,
it generally describes conditions in which union membership actually disqualifies one for employment.
176 The term CIO originally stood for the Committee on Industrial Organization, a subgroup within the AFL. In 1937, the
group was expelled from the AFL. From that time until the two merged in 1955, CIO stood for Congress of Industrial
Unions. Since the merger, the resulting organization is known as the AFL/CIO.
177 The ACWA and ILGWU belonged to the “social unionism” wing of the CIO. Within th

Ashton Kutcher and Jay-Z want to Disrupt Civil Aviation by Backing “BlackJet” – It’s “Uber for Private Jets!”

Friday, July 12th, 2013

Here’s the news:

“A new chapter in the private jet market has opened in LA. BlackJet now allows its members to step into the lap of luxury at the cost of a business class seat on a commercial airline. The company is backed by tech moguls and Hollywood A-Listers Ashton Kutcher and Jay-Z. Each recognized that BlackJet’s technology will allow the top 15% of earners to step into a private jet as opposed to the top 1%. Instead of waiting in security lines and sitting in terminals, members are greeted by a red carpet, park next to their jet, and fall into an oversized captain’s chair.”

Check it:


Again, check it:

“Blackjet customers must be members of the service and pay an annual membership fee, currently set at $2500. The company said its target market is  business executives making more than $200,000 per year who already fly on private jets and would like to spend less money, as well as people who currently fly on commercial airlines but are looking for more of a premium service.”

Coverage:

News from SEIU 1021 About the BART and City of Oakland Strike of July 1, 2013 – “Expected to Stall Bay Area Today”

Monday, July 1st, 2013

“***MEDIA ADVISORY FOR MONDAY, JULY 1, 2013***

CONTACT:  Anna Bakalis, SEIU 1021 (510) 387-5341 for City of OaklandCecille Isidro, SEIU 1021, (510) 289-8767 for BART in OaklandCarlos Rivera, SEIU 1021, (415) 260-7134 for BART in San Francisco

    SEIU 1021 Strike Expected to Stall Bay Area Today

 – More than 5,000 City of Oakland and BART Employees are expected to strike throughout the day. Workers will set up picket lines at 1 Frank Ogawa Plaza in front of Oakland City Hall at 7 AM.

WHO:            City of Oakland and BART workers officially go on strike, starting midnight July 1. Community supporters, elected officials and labor allies, join workers at the picket lines.

WHAT:            Workers, represented by SEIU Local 1021, are protesting unfair labor practices and demand greater investment in critical public services. The separate contracts for the City of Oakland and BART expired at midnight, June 30.

A press tent on Frank Ogawa Plaza with electricity and WiFi will be set up for media, starting at 7 AM. 

WHAT:            Mass Strike Begins

WHEN:            7 AM Monday, July 1

WHERE:          Oakland City Hall, 1 Frank Ogawa Plaza

VISUALS:         Workers picketing, chanting in front of City Hall, near the 12th St BART station

Interviews with workers for the City of Oakland and BART are available at Frank Ogawa Plaza all day.

The following are key press conferences throughout the day in Oakland and SF:

4:30 AM – Civic Center BART Station-UN Plaza in San Francisco

7 AM– Frank Ogawa Plaza in Oakland

12 Noon – Frank Ogawa Plaza in Oakland/Community and Labor Solidarity Rally

5 PM – Civic Center BART Station-UN Plaza in San Francisco

7:30 PM – Frank Ogawa Plaza in Oakland. Press announcement regarding strike 

FOR ONGOING AND UPDATED STRIKE INFORMATION, GO TO WWW.SEIU1021.ORG

CONCLUSION: The Gannett Co Inc’s THE BOLD ITALIC Website is From and For People Who Don’t Live in San Francisco

Thursday, May 16th, 2013

[UPDATE: Ah, well, TBI reacts by fixing the MACALLISTER typo, but by not fixing the map. You see, Gough doesn't dead end here and Laguna doesn't dead end here neither. The Bold Italic is written like it's produced by minimum security prisoners in upstate New York making 11 cents per hour, IMO.]

Here you go, Where Are The Cheaper Rents in SF?”

Gannett Co. Inc’s money-losing (millions and millions so far) San Francisco media experiment is, once again, taking on an issue of concern to newcomers:

Where Should I Live And What Does Where I Live Say About Me?

Except this time it’s a dump from TBI “partner” Zumper, whatever the Hell that is.

So all there’s for the low level TBI people to do is make the accompanying graphics to break up the grafs.

Oh, here we go:

So, you know why the rents are cheaper here generally, GANNETCOINCTHEBOLDITALICZUMPER? It’s because of all the federally-subsidized housing projects. 

Oh, but you knew that and you showed that you knew that. So that’s good, I guess.

But actually, the area you’re showing is mostly PJ’s and concomitant parking lots? So the small number of readers you have won’t be able to actually move in, right? I can think of just one small area, in the upper right, where your data points come from. Is that what you’re talking about, TBIZumper?

Anyway, that’s why streets like Buchanan and Octavia dead end here, because of the Redevelopment, right?

Except Laguna doesn’t dead end, it does go through, right? Do you know that, TBI? The map says that you don’t know that. (And a good thing that Laguna doesn’t dead end, else the climate in this area would be even more muggy, if you know what I mean.)

And how many people at TBI looked at “MACALLISTER” and said, “Looks good to me, no problems here?”

But check it, the typos aren’t the problem, they are just the symptom of your problem.

From TBI:

“…here in San Francisco, we’re striving to create our own culturally significant publication that captures the city in such a thoughtful way…”

So, TBI, do you really think you’re a culturally significant publication? Do you really think you’re capturing the city in a thoughtful way?

I don’t.

So, TBI, do you really think you’re:

“a San Francisco-based website building a cultural narrative of the city for both locals and tourists?”

Well, I can see that you’re aimed at tourists but I don’t know about cultural narratives and whatnot.

All right, enjoy your high burn rate.

And enjoy your unsustainable clubhouse on Page while you slap a few graphics onto your partners’ pretty-much-worthless content.

And enjoy your self-indulgent field trips that really really super serve your readers.

END OF LINE.

SURPRISE: San Francisco Chronicle Writer CW Nevius Comes Out AGAINST the Central Subway – Here’s What He Said

Tuesday, April 16th, 2013

All right, first of all, if you want CW Nevius to Block you from his Twitter feed, start up a crappy WordPress blog and call him one of the following:

“SHARP-AS-A-MARBLE, EX-JOCK, EVERYMAN NEWS COLUMNIST/QUASI SPORTSWRITER” or a

“BROWN-NOSING, OBSEQUIOUS KISS-ASS LICKSPITTLE TOADIE”

That’s what did it, one or the other, I figure.

So now I’m banned, for life, from the Twitterings of the The Neve.

Oh well.

Anyway, here’s what the Nevinator has to say today about the Central Subway boondoggle.

See? It doesn’t seem that the Nevemeister opposes the wasteful Subway to Nowhere.

But he does! Check it:

“Nevius: Chinatown subway plan makes me wince”

“There’s really only one question to ask about the proposal to bore a light-rail subway deep under the heart of downtown San Francisco. You’re kidding, right?

“Just the initial math makes your head hurt. Basically it works out to somewhere between $1.22 billion and $1.4 billion for an underground railway that runs for less than two miles and has only three stops. That’s not a transit system, it’s a model railroad.

“Throw in a few of the inevitable cost overruns and this could work out to a billion dollars a mile.”

“No matter. This is the kind of big, splashy project that city officials love to put their name on.”

“Basically, the argument seems to boil down to this - we’ve got the money (as if federal tax dollars grow on trees), the Chinatown community is behind it, why not build it? Oh, let me count some of the reasons.”

“But, critics say, a stop on Market beneath which BART and other Muni lines already run might have made this whole thing an easier sell. That would have created an opportunity for a single station where riders could make connections between regional and local trains, almost like Grand Central Terminal in New York. Instead, riders will have to walk all the way up to Union Square.”

“Oh, and did I mention that in order to get under the BART tube, the subway station at Union Square will have to be at least 95 feet below the surface. That’s nine stories.”

“What is it about that image of deep, underground dirt-munching machines in earthquake country that makes me wince?”

Of course that was from a half-decade back, but it shows how he actually felt about this boondoggly boondoggle, about Big Dig West.

I mean, the Central Subway proposal hasn’t gotten better the past five years, has it? Five years ago, the promise was that it would “make money” for MUNI, that it would subsidize other parts of the system by generating a surplus. But now we know that it will burden the SFMTA and the current projections for the number of riders per day is down dramatically from what people were promising back then.

So what’s a matter Neve? Why don’t you write things like this anymore? Cat got your tongue?

Pak got your tongue?

The Old Nevius wasn’t afraid to be labeled a racist who’s against “transit justice.”

The Old Nevius wasn’t so monomaniacally dedicated to write source greasers every chance he got. 

Oh well.

Do You Like Chipotle? Well Then Join the “Grass Roots Effort” to get Permiso de Uso Condicional for Church and Market

Friday, February 8th, 2013

(Boy I’ll tell you, if I were blogger Eve Batey and I was on the receiving end of a press release from an area business, what I would do is criticize other bloggers for giving free publicity for said business. Then I’d say that it would be better to contact said business, you know, to hit them up for an advertising deal. Then word would get out about that. Then I’d get criticized by members of the local professional media – they’d label such behavior ”unethical” or something. Then I’d call out said members of the local professional media for being “haters.” Then, I’d have more my popular friends also call said members of the local professional media “haters.” If I were blogger Eve Batey.)

And best of all, the new Chipotle’s “Mexican” Grill at 2100 Market will have a MURAL DE ART PUBLICO.

See?

Click to expand

(What’s next, a Chipotle at 20th and Mission? On top of the Mission Dolores Cemetery? At the northeast corner of Dolores Park?)

I’ll tell you, the proper way to get a conditional use permit is to write a check for $15,000 made out to Alex Tourk, you know, to get the ball rolling. Then he’ll tell you what the add-ons will cost you. (You’re going to get a few add-ons, you know, like for pizza night at City Hall.) And then, before you know it, in a matter of days, weeks , months, or years, you’ll get your CUP and then open for bidness.

Hooray!

(Or you can go cheap route by trying to tap your fan base on the Facebook, either way.)

Impresionante!

Here’s your grass roots petition from Chipotle Mexican Grill (NYSECMG, in case you want to invest some of your hard-earned pesos – ask your broker!).

“Castro/Upper Market Chipotle

Dear San Francisco Planning Commission,

I support bringing a new Chipotle Mexican Grill to 2100 Market Street, the former location of Home Restaurant. This property has been vacant for over a year and has become an eyesore in our community.

Chipotle plans to do a complete façade remodel including the addition of an outdoor patio. The design, which includes a public art component, would be unique to our neighborhood and created with input from the community.

I also support Chipotle’s commitment to finding the very best ingredients, partnering with suppliers that raise their livestock humanely and farmers that respect the environment. These practices are consistent with San Francisco’s values.

Please vote in favor of revitalizing this corner with a new Chipotle Mexican Grill.

View Signatures without signing

TTFN. But first  check the Facebook of this international S&P 500 corporation:

Hello SF friends! We request your assistance with a petition - http://Chipotle.epetitions.net/ - to help us build a restaurant at 2100 Market Street in the Castro.

Or you can write us at CastroRestaurant@chipotle.com

The petition results and emails will be sent to planning commissioners in support of our effort to secure a conditional use permit to build our restaurant. Thank you for your time and effort! – Joe

  • Vincent Tamariz: There are three small business mexican restaurants (and good ones!) all within blocks of this spot. Not a fan of sub-urbanization and losing our character. It offers no “new or needed” service.

Apocalypto! Hey, What Happened to that Bay Area Mayan Prophecy “Film?” – Plus, Examiner Publisher Todd Vogt Cowardice

Thursday, December 20th, 2012

Well if the world ends tomorrow, 12-21-2012, the joke’s on me.

But otherwise…

So, earlier this year some rich whacko up in Marin started making a video* in Latin America what was supposed to be all about the so-called Mayan Prophecy.

But things headed south with the production, so that got written up in a blog down south, down in Los Angeles.

And then the same basic info was posted in the San Francisco Examiner. (It used to be right here.)

And then the rich Marin whacko actually went and sued that film-industry blog earlier this year.

And then the rich Marin whacko lost her lawsuit, big time.

So then I made a post about this affair, you know, because nobody else up here had done so.

Then I got a threatening letter from the same attorney who lost the case in L.A. Read that letter here.

But apparently, that threat was all lies and jest.

Oh well.

Hey, do you like sports analogies ‘n stuff?

This is rich Marin County whacko Elisabeth Theriot’s inchoate SLAPP lawsuit against TheWrap blog, IMO:

See? Kicker Garo Yepremien tried to score a few points but then opposing counsel filed a special motion to strike that was so special that discovery was immediately halted. Then he lost the hearing and that was the end of the suit, it looks like. I’m saying Elisabeth Theriot got pwned in court.

With a quickness.

Which, you know, this kind of thing doesn’t happen every day so that’s why I made a post about it.

But now the world is supposed to end tomorrow ‘n stuff and there’s no Mayan Prophecy “film” to see.

Oh well.

Now, what about San Francisco Examiner President and Publisher Todd Vogt? Do you think he got some sort of request or demand or something from rich Marin County whacko Elisabeth Theriot or the wire service or somebody to take down the wire story on these topics, you know, that used to be posted right here?

Why would the ‘Xam have a page dedicated to rich Marin County whacko Elisabeth Theriot (just look at the URL bar) with nothing to say about her? It’s because the story about her that used to be there is no longer there.
Is there cowardice here?

I’ll tell you, TheWrap.com stood up to rich Marin County whacko Elisabeth Theriot and was/will be rewarded with mandatory attorney fees as a kind of reward.

Why couldn’t/can’t the ‘Xam stand up to rich Marin County whacko Elisabeth Theriot too?

I don’t know.

Now I’ll tell you, when an actual newspaper (improperly, IMO) caves to some rich lady, that just might have the effect of emboldening her. Then she just might start going after poor, defenseless WordPress bloggers.

But maybe I’m way off on this one.

If so, please somebody disabuse me.

* I call it a video because it was (mostly?) recorded on digicams – no film required. The current title of this still-troubled production is Mayan Revelations & Hollywood Lies. It’s delayed. It’s nonsense. Oh what’s that, we’re going to see just how important that Long Count calendar is tout de suite? No we won’t. Sorry. Oh, over the coming decades? No we won’t. Sorry.

So This Blog is Getting Sued by a Former Chronicle Publisher Wife? Read the Lawyer Letter – Why is the ‘Xam Afraid?

Friday, October 5th, 2012

[UPDATE 2013: My grandmother, who's on the wrong side of fifty but the good side of 100, is still driving her new Hyundai around and, bonus, she doesn't spend any of her hard-earned on SoCal lawyers. And her recent stomach surgery went well, so that's nice.]

Hey look what’s sitting in my Spam folder right now – it’s a scary letter from a Los Angeles attorney demanding that this blog be retracted.

Immediately.

Can you imagine?

Here’s what caused the trouble:

“Pwned! Area Socialite Elisabeth Thieriot Loses Her “SLAPP” Lawsuit against Journalists in L.A. – Mayan Prophecy”

And here’s the vast bulk of the resulting lawyer letter:

Click to expand, if you dare.

Now I can understand why the San Francisco Chronicle might not want to get involved with all the allegations surrounding the making of some movie project about the Mayan calendar deal. You know, relationships ‘n stuff. And plus, it’s not like a whole bunch of people are going to watch this flick.

So that’s one thing, but the San Francisco Examiner, did it get a similar letter earlier this year? You make the call. See? Earlier this year it used to have something to say about Elisabeth Thieriot and the Mayan Prophecy and Mexico and whatnot, but not now. Mmmm. Did the San Francisco Examiner take down a Reuters news story on this topic because it was afraid of getting sued? Sure looks that way.

Of course that online trade journal TheWrap did get sued. For one million dollars to be exact. But then it responded with a Motion to Strike and that took care of that. And then TheWrap wrote about how it won, big-time. Then I linked to its story (and the entire decision itself) and now it sure looks like I’m the next to get sued.

Comments:

Uh, do I know that this lawyer represented/s that lady? No, not all. I mean, I assume that’s the case, but what’s this “as you know” stuff?

Does the lawyer really want/expect me to retract the entire blog, all 6000 posts? (Does the lawyer actually know what a blog is? Apparently not.)

Does the lawyer want to write my blog posts for me, you know, using his point of view? Sure looks that way. Is that his right? And how can I retract something that’s not wrong?

And I’m supposed to rely on CA law about retractions that apply to the MSM, but not really? So what’s the point of bringing that up? 

And I’m “not authorized” by the lawyer to disclose the contents of the lawyer letter so I can’t do it? Really? Well, similarly, I’m not authorized by that lawyer to have a delicious Taco Bell Doritos Locos taco for lunch, so does that mean I can’t have that for lunch IRL? And I can’t show the letter to anybody, even to get help with how to respond? Is that fair dinkum? I think not.

So who else in the bay area has gotten these kinds of communications from Down South? I don’t know.

Anyway, I guess I’ll take that email chain* out of the Spam folder and put it into the Archive folder and await further developments.

But I’ll think to myself, “Man, don’t you realize you just lost, in a big way, on the very same topic in the very same state?” 

KTHXBYE.

*Apparently, Elisabeth Thieriot herself sent me an email last month as well, on purpose, or by mistake, or something in betwixt. I’ll tell her what I told my grandmother,** about how Reply All is kind of an advanced email technique best left to the younger generation, you know, so you don’t email people by mistake.

** I still can’t believe she got a Hyundai, after all those decades of her having large RWD Ford products such as the Mercury Grand Marquis.  She says her new ride is a “good  snow car.”

Pwned! Area Socialite Elisabeth Thieriot Loses Her “SLAPP” Lawsuit against Journalists in L.A. – Mayan Prophecy

Monday, September 17th, 2012

Here’s the news:

A Los Angeles judge threw out a lawsuit against TheWrap News on Wednesday, ruling that an article about movie financier Elisabeth Thieriot was both accurate and “took pains” in reporting on a production dispute with her co-producer. Judge Barbara M. Scheper of Los Angeles Superior Court sided with the news organization in granting an anti-SLAPP motion to dismiss Thieriot’s complaint on the grounds that it had no probability of success on its merits.”

And you journos should check out the ruling – it’s very accessible.

Background:

Area Whacko Elisabeth Thieriot Hosted a Mayan Spiritual Leader in Tiburon and She Wants You To Know ALL About It

The Second-Best Bay Area-Related Press Release of 2012: Elisabeth Thieriot Manages to “Survive” “False Accusations”

Now, is she going to pay the attorney fees for both sides of this fiasco? Only Time Will Tell.

Now let’s see what the San Francisco Examiner has to say about all this. Uh oh, you’re still afraid, huh ‘Xam? So that’s why you took down all what you said about ET, huh? Fair ‘nough.

ET and Mr. Bigglesworth, Marin County, USA: 

And remember to KYAG by December 21, 2012, you know, when the World ends.

Will the world end in the night time?
(I really don’t know)
Or will the world end in the day time?
(I really don’t know)

PS: Fur is murder

How the Commenters of SFGate Ruined, Just Ruined, This Press Release/Advertorial for the McRoskey Mattress Co.

Tuesday, July 10th, 2012

Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.

There’s something wrong with yo noggin, is what I’m saying.

Anywho, comes now the longtime San Francisco-based McRoskey Mattress Co. with its new square bed what costs five figures(!).

Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:

“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”

“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”

Here’s how it will look in the corner of your live-work mansion:

Click to expand

And here’s the original release, below, if you want to compare.

McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.

(Oh, because it’s not worth thousands of dollars.)

McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.

McRoskey, nobody wants your $12,000 beds.

(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)

“McRoskey Mattress Introduces The New 7′X7′ San Francisco King

McRoskey’s newest standard size is for people who really love to stretch out

SAN FRANCISCO, May 8, 2012 /PRNewswire/ – McRoskey Mattress Company introduces a new standard size mattress set, the 7′X7′ San Francisco King©. This seven foot square mattress is the perfect size for people who want more freedom of movement while sleeping, love sleeping with their pets or just want more room to cuddle with the kids.

According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”

Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts.  Box spring heights can be customized.

This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is  $7,777.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.

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ROBIN MCROSKEY-AZEVEDO
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SOURCE  McRoskey Mattress Company

McRoskey Mattress Company

CONTACT: Dianne Newton-Shaw, The Placemaking Group, +1-510-835-7900, x 206, for McRoskey Mattress Company

Web Site: http://www.mcroskey.com/