This was the promise, a few years back:
“From the beginning, art elements and overall design featured prominently in strategy discussions and were kept at the forefront. Inventive and well-known global design firm IDEO was brought in early on to work with Gannett’s innovation team incorporating relevant research into the human-centered design* that was being developed for The Bold Italic.”
The cost to Gannett? Well, millions were spent on just one website / defunct magazine. How many millions? Well, as with Charles Foster Kane’s Xanadu, No Man Can Say.
But let’s check the water cooler chitchat over at The Gannet Blog:
“The revenue plan was mysterious because there was no revenue. Not for the first 24 months anyway. The Bold Italic had a burn rate that rivals some of the most infamous dot.com fizz outs. They blew through $2 million a year for the first 2 years, before snagging a whopping $41k in revenue based on their skimming from entertainment ticket / event sales.”
And that brings us to July 2014, where these bits came out within hours of each other:
My point is that you didn’t need to go There to get Here.
My other point is that:
1. Aging east coast media baron Gannett Co. Inc. is Charles Foster Kane; and
Oh here it is, 34 Page Street – so sexy! You can see the glow from all that reclaimed wood upstairs:
In closing … Rosebud!
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*What on Earth does that mean? I’m clueless. It’s just blah blah blah while the meter’s running at $500 per hour…