The San Francisco Citizen

It seems Volkswagen is making progress with fuel cell technology. VW dropped by a few places in the bay area this past week to show off their latest effort in the development of hydrogen fuel cell vehicles. VW just happens to be introducing their “Tiguan” (tiger plus iguana, in German) crossover vehicle soon, so why not put this experimental propulsion technology in the latest platform?

CNET was there at the W Hotel and they took some photos. Wired also took some shots, plus they have a nice rundown on the whole affair.

This Tiguan uses hydrogen fuel cell technology, which differs from what BMW has done with hydrogen so far. BMW’s approach is to just modify a typical internal combustion engine so that it will accept either gasoline or hydrogen. Comedian Jay Leno explains. But this method comes with its downsides.

VW was also pleased to show off the new fifty-state-legal Jetta TDI diesel. You can’t hardly tell it’s a diesel. Look to see lots of these TDI cars on the streets of San Francisco soon. It seems everyone who owns a TDI just raves about this high-MPG technology.

Invizabul driver in the SOMA. This new 50-state-legal Jetta has plenty of power and very high MPG - perhaps you’d prefer this VW over the slightly larger and more expensive Toyota Prius hybrid?   

And let’s not forget about the Jetta TDI Cup Race, which shows the young’uns that diesel engines have come a long way since the bad old days. It’s the first clean diesel racing series evah.

A  speedy TDI at the yummy XYZ restaurant in San Francisco.

VW says that their hydrogen fuel cell technology is seven to ten years away from being available. The sooner the better.

By now you’ve seen the latest viral video recreating Indiana Jones’ famous Boulder Dash? From the Gootube:

“We built a huge LEGO boulder and then made our friend dress up as Indy and run from it. Fun times!

(How respectful the Youtube poster was of our corporate overlords, taking care to CAPITALIZE corporate names.)

Anyway, it sure got plenty of Diggs. 

However, some have alleged that the giant Lego ball was styrofoam and that the makers merely sought to promote a new game. (Who knows, you might like it.)

Irregardless, this has led to confusion on the Internets.   

From Flickr via tillwe, are these LEGO bricks or not? (Commenter Phill says nay. Commenter Martin says it’s Duplo.)

Some appear to have lost their faith in the Web:

Viral is so mid-2000s, now it’s just being exploited and we’re all gonna hate it.

And the famous Laughing Squid is now trying to give credit to the entire crew that pieced together all 5 million Legos, to no avail.

Was Teak Motion Visuals or Teak Films Production behind this corporate subterfuge? Some think Sausalito’s Butler Shine and Stern  (wouldn’t it be nice to be “hanging out on a fucking sailboat, while getting paid coupla hundred an hour“) may have had a hand in it.

Only Time Will Tell.

But in the meantime and while we’re on the topic, take a look at  Teak Motion Visuals’ attempt at verisimilitude. How contrived does this scene appear on a scale from 1 to 10? Can’t you just see the guy with a baseball cap plotting out the most effective bouquet of garbage?

Are we really suppose to listen to this Amazing Group of Talented Creatives, and then ”Clean the Bay” and “Start With This Beach?” This particular beach at Crissy Field? Srsly? Until the sexy but trash-strewn drunkfest known as the Bay to Breakers Footrace gets rerouted, the Crissy Field Protection Area will never look like that. (If you want real, then check out San Francisco’s Warm Water Cove - it still looks like this.)  

The makers of these contrived bits probably had a good time getting paid to do them, but when you start fibbing and shilling… Will this LEGO stunt end up on the list of Great Examples of Guerilla Marketing Gone Wrong?

Fail

Epic Fail.