Posts Tagged ‘motivate’

The Economics of Ford Motor Company GoBike Rental Theft – And Who’s Been Charged $1200 for Stolen Rentals?

Friday, September 22nd, 2017

Man, a lot of Ford’s GoBike rentals have been stolen already, huh?

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(Sometimes you gotta wonder why somebody’d check out a bike rental only to push it around. That wasn’t a hill or anything. And this is going away from the nearest station.)

Anyway, wouldn’t you rather have a regular stolen bike instead of a heavy, high profile Ford Motor Company rental bike? I think most thieves would.

So, why do thieves steal GoBikes then? I think it’s for wheels, tires and tubes. These are kind of standard items, the tubes and the tires anyway:

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Usually when you see the remnants of a GoBike, the wheels are gone. Now, IDK how you’d repurpose the back wheel/hub combo, but these tires would pop right on to most mountain bikes, right?

(It’s surprising to me that these 7,000 bikes would have such standard sized tires/wheels.)

And how do thieves get a hold of these rides? Most likely when they are locked up at a station, as opposed to stealing them when they’re being rented out, else we probably would have heard of people complaining about being charged $1200 (that’s the highest in the world for these new-school short-term rental types bikes, BTW). No complaints ergo, thieves have a way to swipe these bikes when they’re locked up at stations.

Anyway, they are nice $55 tires. IMO, they are they reason so many GoBikes are getting stolen.

Burn: Locally-Owned Blazing Saddles Bike Rental vs. The New Yawk-Based Competition: “$32 per Day vs. $150 per Day”

Wednesday, September 6th, 2017

Here it is:

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Of course, Ford Motor Company paid to have these old BABS rides replaced with Ford-branded rolling advertisements, so this hit piece is outdated now. But the Ford / Motivate International people DID try to sneak in a three-hour rental scheme just recently. So yes, these rental bikes are all competitors in a way.

Tourists get confused by terms like “DayPass” and try to ride these hefty bikes all day for “just $10.”

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Anyway, it’s hard to make it across the GGB without encountering “bikeshare” rental bikes competing with legacy rental bike businesses

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I think legacy bike rental businesses will still be around in 2025, but I don’t know what will happen with “bike share” after the Ford Motor Company contract runs out…

This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company – A Dubious Public Private Partnership

Thursday, August 24th, 2017

A JUMP bike seen a few days back:

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So, let’s say you want to compete with Ford Motor Company’s high cost GoBike service. You could offer to buy up some parking spaces from the SFMTA and you know, plan out how big your concomitant billboards will be, but uh oh, FoMoCo occupies the field with an exclusive agreement signed by SFGov.

Oh, well, then go “stationless,” how about that?

But uh oh, SFGov has crafted the most restrictive rules possible. Check it – STATIONLESS BIKESHARE PROGRAM – PERMIT APPLICATION

So hey, who do you think just loves this massive Barrier To Entry? Ford Motor Company. Hey, whose representatives so much as said this at meetings ‘n stuff? Ford Motor Company’s

So IDK.

Hey, is this orange-red bike “better” than a Ford Motor Company GoBike?

Hell yes.

And is it cheaper?

Well, pretty much.

Anyway, my points are that This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company AND that this whole, expensive seven-year deal is A Dubious Public/Private Partnership.

FORD, INTERRUPTED: Residents of This Building Simply VOTED DOWN a FoMoCo GoBike Rental Station, No Vandalism Required

Wednesday, August 23rd, 2017

Michigan-based Ford Motor Company and/or its “partner,” New York-based Motivate, International (FKA Alta Bicycle Share), decided to put an 80 foot long “bikeshare” station/ Ford ad on the street right here:

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Here’s your StreetView:

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Those four parking spaces on the left there are where FoMoCo was highly motivated to take over. I think it would have cost them something like $5000 per space and that money would have gone to our SFMTA.

But that aint going to happen now.

Why? Well, there was a vote, of sorts.

Representatives from all the units in this 12-unit building registered their opposition to Ford, except for one unit. No matter how you count it (and I’m not exactly sure if there are any unoccupied units now), that was a 90%+ vote against Ford.

Also, other locals opposed the Ford station, and of course, you can imagine that the first floor small business owners also opposed Ford. But go and ask them if you want, I don’t care. (Actually, this is a touchy issue still, and I’m sure that some of these locals just want to put this issue behind them.)

Apparently, the “outreach” what Ford/Motivate lauds themselves for was quite minimal, but obviously even just one posted notice that was actually seen by at least one resident was all that was required to get the ball rolling and our SFMTA, to its credit, honored this vote.

(Our SFMTA, of course, doesn’t exactly want people to come at them with opposition to their long-planned and expensive plans. A while back, they hosted some plebiscites for some ridiculous “traffic circles” plopped into the middle of intersections on nearby Page and Waller and, well, our SFMTA got its ass handed back to it, losing something like by a three to one ratio at all locations. Oh, and the Project Manager for this absurd plan was “sad” to hear this result. And the upshot is that the SFMTA doesn’t host votes like this anymore.)

Anyway, the People spoke and Ford went away – there was no vandalism at all. You didn’t have business owners talking to the MSM making national and international news about opposing Ford. Just saying.

Now, where should the Big Blue Oval put its corporate marketing instead, you know, instead of having an empty part of the grid, as with 24th Street now?

Suggestions were:

Golden Gate Park Panhandle

USF

John Adams Campus of CCSF

St Mary’s

Etc.

These proposals would make the SFMTA miss out on its $20k+ fee/tax, but I don’t think anyone would mind with these locations. I mean, the bike path is right there in the Panhandle, right?

Now, some from New York, Chicago, Palo Alto, Dearborn etc have a lot of “gripes” about the residents of the San Francisco Bay Area lately. But what if the Ford Motor Company / Motivate people tried to make sure that they give actual notice to residents BEFORE they put up these bike “share” rental stations / Ford ads? This way, residents wouldn’t wake up one morning all surprised.

Just an idea.

Pop-Up Ford Motor Company Bikeshare Rental at Fell and Central – Vandalized Already – Where Can the Next Station Go?

Friday, August 18th, 2017

Here it is:

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The SFMTA or somebody experimented with this part of this part of Central by putting long-lasting,  downtown-style hash marks on the ground, as if they were going to put meters here. But these spaces are gone now, of course:

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Here’s a post, from a protester, one supposes:

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(I’ll tell you, this is an amateur effort. I don’t think this is the way to organize after missing your chance before installation. Perhaps you might get some palliative cliches from London Breed’s office (but I wouldn’t address her as a mere Supervisor, oh no), but the other two literally get paid to promote corporate bike rental / advertising in Frisco.)

Here’s the vandalism, on the Ford part. It’s already been cleaned as best as you can expect from the basically minimum-wage (15% over minimum – hardly “living wages,” as was promised and as is still claimed) workers:

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La mise-en-scene:

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There was conflict online as well. Some of it looked like this:

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That discussion of bicycle activists vs. area locals went on and on, oh well. I’m not sure how the Ford Motor / Motivate crew went about doing its vaunted outreach, but it seems to have been pretty minimal. I think the Bay to Breakers people have put a lot more effort in, by way of comparison, with less at stake.

Anyway, the Ford Motor people are out there, scouting more locations. The next location after this certainly won’t be at Hayes and Cole, which was Ford’s original choice. Apparently, about ten locals yammered about this and that was all it took to get Ford to back down. Of course, that was before installation.

Now, feverish with victory, the residents of Hayes and Cole are discussing where the next Ford Motor station should go, to fill in the network. I think the suggestions were John Adams campus of CCSF at Hayes and Masonic, USF, the Panhandle, and maybe St. Mary’s, I forget. But they sure as Hell don’t want anything like the above anywhere on the far end of Hayes Street.

It wouldn’t take much for Ford to take its half-assed, minimal notice and turn that into actual notice, if it wants its expensive marketing effort to be less controversial…

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

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And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

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I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

These Poor Women Have NO IDEA Their FORD GOBIKE Joyride to Sausalito Will Cost Them MORE THAN $100

Thursday, July 27th, 2017

Ford GoBike: The Bay Area’s bike share program, named for Henry Ford.

Motivate International, formerly Alta Bicycle Share, famous for labor issues.

Anti-competitive agreement with SFGov.

Burdensome SFMTA STATIONLESS BIKESHARE PROGRAM PERMIT APPLICATION.

Clumsy efforts in the Mission District, suspicion over Ford Motor Company’s FordPass

This is so sad. Here’s what tourists see when they’re thinking about renting a FORD-branded rental bike in Frisco:

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So, one trip is $3 and you can rent a bike for all day for just $10. Of course there’s more in there, stuff about how you have to check your bike back in within 30 minutes or you get hit with late fees, but the tourists don’t see that part.

How do I know this?

  1. Well, check Yelp. That litany is for the service what ended last month, the not-much-used and taxpayer-funded Bay Area Bike Share, but the successor service, the taxpayer and Ford Marketing-funded Ford GoBike joint, gets the same complaints. See below.
  2. Also I’ve asked people when I’ve seen them in / going to Sausalito. A man in one group said that they were paying $10 per 24 hours and a woman in this pair, as seen on the Golden Gate Bridge, said they were getting their rentals for “$9 for the whole day.”

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But the real price for pedaling through Frisco,* over the bridge to Sausalito in Marin County and back again is $16 for the first hour and then $12 an hour after that. So if your trip takes five hours, which is totally possible, then you’re paying $64 per bike. Times two is $128. Minus the $20 they already knew about leaves us with $108 MORE THAN EXPECTED.

Of course less time = less money and more time, as you can read about on Yelp = more money.

Hey, are the people at Ford Motor Company, Motivate International, and/or SFMTA/SFGov aware of this issue?

YEP.

Now, do they give a care?

NOPE, apparently not.

Oh well. So if your goal is to market Ford Motor Company to youth and to get “more butts in bikes,” then having newcomers pedal two-wheeled advertising vehicles where other ads aren’t allowed (like on the GGB) is great. You’d want ALL of Frisco’s tourists to make the same mistake.

Now, isn’t it ironic, don’tcha think, that our SFMTA insists (in one line item on a grocery list longer than your arm) that any competitors to FORD MOTOR COMPANY GOBIKE properly make clear to users how much they have to pay, but the existing government-approved, government-funded (IDK, monopoly? or) entity isn’t doing that at all currently, and hasn’t done for the past few years as well?

PROPOSALS:

  1. Hey, why not change GoBike’s misleading language to something that tourists, you know, some of whom don’t have the best handle on English, can understand, like NON-misleading language?
  2. Hey, why not have a text message sent to users telling them that their time is up when their time is up and then say, OK, it’s $12 per hour starting now?

And I’ll tell you, I don’t like the phrase THREE DAY PASS that FoMoCo uses for its $20 option either, and here’s why. If Sarge gave Gomer Pyle…

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… a three-day pass to go off-base, would he have to come back to base every half-hour? I think not, Gentle Reader. I think not.

Anyway, that’s what I ponder when I see all those GB’s on the GGB.

Ah, the Yelp:

“I like the Bikes but the renting cost of the Bikes are very  expensive. There are 3 options to rent the bikes: Short-term pass 3 dollars for 30 minutes, the day pass $9.95, and 3 day pass $19.95. I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charge me $73 that is super expensive. The tricky part is the Bikes only allowed for 30 minutes if u want to bike more than 30 minutes, you will pay $3 for extra 15 minutes. That is why I end up paying more than $70 2 Bikes for two hours.”

“FRAUD ALERT! I was so excited when I heard about this service that I went right to their website to sign up. However, what they state in bold print about costs and ride time on their website is not what you agree to in the fine print of your membership agreement. Coupled with the fact that a company that is engaging in shady (i.e. illegal) activities from the gate, now has your credit card number, a link to your specific clipper card, and an app on your phone all before you ever even get on a bike is, in my opinion–A BIG RED FLAG. READ THOSE ENDLESS PAGES SCROLLING DOWN YOUR SCREEN BEFORE YOU CHECK THE “AGREE”  BOX.”

“I’m never using this service again. The digital display on the payment machine said the one day pass was $9, but I paid $49 for a bike for three and a half hours. I could buy a bike with $49. It’s ridiculously expensive. Charging the extra fee over $9 seems to be a scam.They should change the marketing from one day pass to 30 MINUTES PASS!! $9 for the pass is right up to 30 minutes, but from the moment over 30 minutes, you have to pay the extra fee $7 per 30 minutes. Keep in mind. I wish other people would never go through the same situation as me. This service is the worst one I’ve ever gotten in SF.”

Yours, in struggle.

*That’s a long way already on these hefty bikes as the stations closest to the Golden Gate Bridge are FAR AWAY, currently.

[UPDATE: Oh, it used to be that Motivate International would offer people who misunderstood the pricing structure a 50% refund, but now I see that 100% seems to be the new standard.

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This is sort of funny since this has been a Known Issue for years (plural). END UPDATE]

A Rough Start for Ford Motor Company’s GoBike Bicycle Rental – Let’s See What Users Have to Say

Tuesday, July 18th, 2017

Oh, here’s one. Actually, ever since these new bikes came out I haven’t been able to cross The Bridge without seeing tourists on branded bikes heading to or coming back from Marin County. I suppose if they cost only $12 per hour to rent, then that price might seem reasonable compared with that charge by the legacy local bike rental businesses already established in tourist areas, so over to Sausalito they go:

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And here’s your vox populi, the three entries into Yelp the past week:

“I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charged me $73 that is super expensive.

Original price was $88, now $149, a increase of $61.

“…irritating pricing structure: you only get 30 minutes at a time even if you buy a day pass. Apparently this structure was a result of pressure from Blazing Saddles on the government to protect their high margin tourist business. These heavy bikes can’t take you far in 30 minutes, so I think that’ll have to change for the system to work for anyone other than the most casual occasional user or dedicated bike share enthusiast. The bike we got on a day pass ended up costing an extra $6 for a grand total of $16 for 48 minutes of bike riding.

That’s how things are going in our Brave New World of Corporate Marketing In The Year Of Our Ford 1.

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

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“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

JUMP Electric Bikes, from Social Bicycles, Spotted in the Wild – Let’s Hope Expensive Motivate / Ford “GoBike” Rental Doesn’t Interfere

Sunday, July 2nd, 2017

You know, the way they, Motivate International Inc. / Ford Motor Company, lobbied SFGov, hard, against harmless Bluegogo bike rental just a little while ago.

This wasn’t a photo opportunity, just a random sighting of people testing out this new program in Golden Gate Park today.

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One imagines they’ll let you use these rides for more than a half-hour…