Uh, to make more money?
From Ellen Huet comes the news of SideCar doubling its “voluntary” fares for New Years Eve 2013.
So that means you’ll need to pay double to avoid getting blackballed by SideCar’s drivers.
Of course, if a trained and licensed San Francisco taxi driver charges you double a during busy time, that’s a misdemeanor.
But if a SideCar driver jacks up rates on NYE, that’s called bidness.
Hey, Gentle Reader! Why not check in on SideCar’s “amazing year,” below? You’ll be able to see if any mention is made of CPUC case #PSG-3360, you know, that whole “cease and desist” thing.
If only this woman on Market had a SideCar sign instead of a TAXI sign:
Click to expand
“Hello San Francisco SideCar Community!
2012 has been an amazing year:
- The Mayans were wrong
- SideCar was born
- You showed the world that with instant ridesharing we really can help each other get around in a way that’s more fun, efficient and safe.
To ring in 2013, plenty of drivers in our community have told us that they plan to get behind the wheel on New Year’s Eve so that you can hit the town safely without having to worry about driving. <3 To thank them, we decided to do them a huge favor:
For New Year’s Eve only – and in The San Francisco Bay Area Only - from 5pm-5am, as a way of saying thanks to those driving on NYE, we are going to suggest double the community average donation for each ride within the app. This means that a ride with a typical community average of $10 will say $20 on Monday night.
Here’s why we’re doing this:
- SideCar community drivers are not employed by SideCar or put on shifts of any kind. Going online on NYE (or any night) is completely up to them. Extra donations will help mobilize an army of designated drivers to help you get safely where you want to go on one of the busiest nights of the year for transportation.
- There are plenty of things to do on NYE besides drive… why not sweeten the pot a little for drivers to keep them stoked on getting people around.
- Extra donations = extra appreciation for awesome drivers lending a hand on a crazy night like NYE.
Of course, with SideCar what you donate is always up to you, and the community average is just there to help you decide. We just feel that on a night like New Year’s a little extra for drivers wouldn’t hurt. We hope you’ll feel the same way.”