On the heels of last month’s fatal traffic accident up in Sonoma County, comes news of Kendall Jackson offering “Breathalyzer Service” at their upcoming Heirloom Tomato Festival.
So let’s see here, this is the woman from San Francisco…
I’m not really up to speed on the latest monthly DUI Report in Napa, but doesn’t Wine Country have a DUI problem?
I’ll have to look into this more sometime. Certainly seems like neighboring Napa County has issues if it had/has 2,400 outstanding DUI arrest warrants in recent memory.
Anyway, here’s the “related news” for the reports on the fatal collision:
Comes now Kendall Jackson offering breathalyzer service from KHN Solutions at the “granddaddy of tomato festivals” on September 11, 2010.
Does this this look like fun?
“It’s fun for people.”
“I think people are going to appreciate our focus on safety and at the same time have some fun with this.”
Here’e the release, make of it what you will:
Kendall-Jackson Heirloom Tomato Festival Adds Free Breathalyzer Service for Guests
Food extravaganza goes extra mile to encourage safety
SANTA ROSA, Calif., Aug. 9 /PRNewswire/ — There will be a new facet to the 14th Kendall-Jackson Heirloom Tomato Festival when the event opens on September 11th at the Kendall-Jackson Wine Center here. For the first time, festival goers will be provided free access to breath-alcohol tests if they wish.
San Francisco-based KHN Solutions, makers of the BACtrack® breathalyzer, will have a booth at the event and will provide free tests to anyone who wants one.
“We’ve done many events from sporting venues to the Consumer Electronics Show,” said company CEO Keith Nothacker. “It’s fun for people. They’re interested in seeing what their blood alcohol levels really are. It’s part curiosity, part wisdom.”
“We’ve never had a problem with over-consumption at our event,” said Mark Mathewson, general manager of hospitality for Jackson Family Wines, the company that owns Kendall-Jackson. “Yet having this available is a great way for us to create awareness and promote responsibility.”
The BACtrack® booth will be staffed by KHN employees who will also distribute information on responsible drinking.
“I think people are going to appreciate our focus on safety and at the same time have some fun with this,” Mathewson said.
Ever more dets, after the jump.