Posts Tagged ‘New Belgium Brewing’

Massive “Urban Assault” Bike Ride Coming to Berkeley May 2nd – A Scavenger Hunt on Wheels

Monday, March 29th, 2010

From the East Bay Bicycle Coalition comes word of the 2010 New Belgium Brewing URBAN ASSAULT RIDE – it’s a scavenger hunt, of sorts, on wheels that will benefit the EBBC and the Bicycle Trails Council of the East Bay:

“The Urban Assault Ride™ is a truly unique cycling event…and quickly becoming one of the biggest in country! Here’s how it works: You and your teammate will set out on a quest around Berkeley for ‘checkpoints’ on your favorite two-wheeled steeds. At each checkpoint, you’ll drop your bikes and complete a funky/adventurous obstacle course guided by EBBC volunteers, then remount your bikes and hit the streets for more.”

It’s going to look exactly like this come Sunday, May 2nd, 2010 at 9:00 AM. Is that worth $45 to you?

Why doesn’t San Francisco get it’s own Urban Assualt Ride for the benefit the West Bay Bicycle Coaltion?

The World Wonders…

 

Anyway, start planning your team strategy now.

“Berkeley CA – May 2nd, 2010 Benefiting: East Bay Bicycle Coalitionand Bicycle Trails Council of the East Bay.

The UAR hits NorCal for the 1st time in 2010! We’re close to the home bases of many of our partners: Clif Bar, Specialized, and Timbuk 2 – so expect some big prizes and tons of riders hitting the streets. We’ll take your team to Berkeley’s hot spots, you’ll be some of the 1st riders to check out the 2010 obstacles, and you’ll be grinning all the way to the finishline party!

Price : Only $45 -60/person! (Price increase begins two weeks from race day!!!) You’ll get a 100% cotton t-shirt, New Belgium schwag including a drawstring back pack, bike bell, Specialized water bottle, lots of New Belgium beer, tasty snacks, donation to charities, and raffle ticket entries!

Packet Pick Up: (Saturday 5/1 11am-2pm) (LAST CHANCE TO SIGN UP!!!)
Meridian: 2050 University Ave

Start/Finish: (Sunday 5/2 9am)
Martin Luther King JR Civic Center Park:  2151 Martin Luther King Jr Way between Allston Way and Center St. (A block from the Downtown Berkeley BART Station)

Off-Limit Streets: These streets can be crossed but not ridden. Bike lanes on these streets ARE permitted.

COMING SOON…

Obstacle Checkpoints: (checkpoints can be reached in any order)

Mystery Checkpoints: There will be 2 ‘mystery checkpoints’ which all teams will have to locate – in addition to the obstacle checkpoints above. We’ll release the 1st mystery checkpoint the Thursday before the UAR. The other mystery checkpoint clue will be revealed when you reach the 1st mystery checkpoint.

Bonus Quiz: Take the OPTIONAL bonus quiz before the UAR to gain valuable time. The best scores on the quiz start 1st. The quiz will be on this site on Wednesday before the UAR and is due Friday at 5pm…so get on it! 

Host Hotel:

Coming soon!

The Urban Assault Ride™ is a truly unique cycling event…and quickly becoming one of the biggest in country! Here’s how it works: You and your teammate will set out on a city-wide quest for ‘checkpoints’ on your favorite two-wheeled steeds.  At each checkpoint, you’ll drop your bikes and complete a funky/adventurous obstacle course, then remount your bikes and hit the streets for more.

The goal is to complete all the checkpoints in the shortest amount of time. You choose your own route and checkpoint order. This means that the most clever are often the victors. Of course, it may also help if you can pull a mean big-wheel powerslide and fly across an inflatable slip-n-slide ;)

After your pedal-powered adventure, your team will cross the finish line and enter a massive celebration of bikes and beer. The after party is just as much fun as the ride itself, thanks to the craziest raffle prize contest you’ll ever experience. 

Pick a partner and we’ll see you there!