Posts Tagged ‘new market’

But Is It Art: Twitterloin’s “NEMA” Building to Unveil Snapchat-Centric “WALL OF GOOD LOOKS” at 10th and Market – FREE DONUTS!

Friday, August 19th, 2016

(From the people who brought us “AMENITIES, NOT ENEMIES.” Ah, mem’ries.)

Here it is:

Full_Wall_Mock_V2 copy

“We’re thrilled to announce the unveiling of the “Wall of Good Looks”, an interactive public art installation showcased along NEMA’s Market Street windows.  Grab your smart phones and a few friends to join us for some photo fun! To kick off the event at 8 10th Street, FREE DONUTS will be given to all who join us on Sunday, August 21st from 4-6pm! In celebration of the Wall of Good Looks debut, NEMA will also be releasing a five day sequence of custom-designed Snapchat filters starting this Sunday, 8/21, through Thursday, 8/25, from 4-6 p.m. Those who enter the specified geo-perimeter will be able to take Snapchat selfies to share with friends during this limited time.”

I’ll just note that the word “art” and its derivatives was used 11 times in this announcement.

I’ll also note that the people who work at/for the NEMA building seem to have a lot of time to spend on Yelp…

Twitterloin Update: How Do I “Live NeMa?” – I’m Glad You Asked, New Market Building! – SF’s City Part of Town

Monday, October 5th, 2015

Here’s the question, from the new NEw MArket Building on Market in our Twitterloin / Mid-Market /South of Market / Tenderloin Adjacent area, you know, The City Part of Town:

How do you #liveNEMA?

And here’s the answer – like this, via The Lofts at SoDoSoPa:

And here’s your catchphrase:

NeMa: 24 months old and still no rent control.**

FIN.

* NEW YORK TIMES: The prospective changes to the Tenderloin — a noirish haunt of Dashiell Hammett’s Sam Spade and arguably the central city’s last working-class neighborhood — have given rise to a new nickname: the Twitterloin.

* FORTUNE: Welcome to the Twitterloin, where tech-savvy cool meets gritty hood

**After 10 months of living in the NeMa, you just might ask yourself why you’re getting hit with a rent increase what’s 25 times more than most of your coworkers are facing, just saying…

The NeMA “New Market” Building People Boast About Their Mysteriously High Yelp Rating – But Uh Oh, Still No Rent Control

Tuesday, August 11th, 2015

Here’s the boast:

“NEMA residents, we appreciate you. Did you know? NEMA’s 4.5 stars is the best rating of any San Francisco apartment complex on Yelp. ‪#‎CHInspired ‪#‎liveNEMA”

And here’s the Yelp page.

Hey NeMa, can I ask who’s posting all the five-star shill reviews? Nobody in your employ, you say? But how do you know that? 

Hey NeMa, do you really spend your time aggressively getting Yelp to take down non-five-star reviews so that you can boast about your then-higher Yelp rating? 

Hey NeMa, what do people say about you after they leave you in light of the absence of the price control aspect of San Francisco rent control?

Just asking.

Reader Notes:

Here are the reviews from the bottom of the barrel.

And here are the ones what don’t factor into NeMa’s high Yelp rating, for whatever reason.

And see if you can find any trace of this one:

“Please read this if you are considering any non-rent control building in San Francisco. I wish someone had told me this when I moved to the city and chose Nema. Please consider this advice.

If you have visited Nema, you probably can tell that the management, amenities and staff are outstanding. You may also notice that everyone living in the building has just moved from another city or state. Here’s why:

UNDER NO CIRCUMSTANCES should you rent in a non-rent control building, unless you can sign a multi-year lease. Could you afford a double digit rent increase? 50% rent increase? Is your income doubling next year? It seems far away now, but you will probably want to renew your lease. Now is the time to make a good decision about housing, not next year because you will be paying much more then.”

This person’s thoughts are Down The Memory Hole, it seems?

But What’s The Rent? – A 65 Square-Foot Studio Trailer Gets Parked on Market, to “Activate” the “Street Scene”

Friday, July 10th, 2015

This is what it looks like:

Studio-1a

Sam Whiting explains here in the San Francisco Chronicle:

Art studio on wheels moves down Market Street

Mmmm, no comments? Perhaps this attempt at a paywall is working too well.

But all right, here’s the SFGate version – surely the rabble will chirp up with comments like, “Well, what’s the rent?” Or maybe, “Smallest Studio in the Twitterloin, 0 bdrms, o bths, reclaimed wood?” 

Art studio on wheels moves down Market Street

Nope. Just one comment. This is the least amount of NEMA-mocking I’ve ever seen, when the topic of the NEMA is raised:

“So, if Studio One were to break down, would it be NEMA-towed?”

Get it? Nematode – cause like “worms,” right? (Oh, I don’t get it, oh well.)

Hey, speaking of NeMA, there’s still no rent control there, so giant rent hikes are coming your way. It will happen like this:

“We looked at what we’re charging for new rents and what the rent trends are in the market. We came up with the following renewal offer by lease terms…”

And then BAM! You get hit with a 24% (or whatever) rent increase (on top of an already high rent) after just one year. Speaking of which, here’s what one Yelper recently had to say about the NEMA. So many details!

I’ll tell you, lots of SF newcomers move into buildings without knowing that rent control won’t apply to them. And they don’t know the first thing about rental deposit refunds until they hit for charges that they don’t have to pay and that they shouldn’t pay. IMO.

And I’ll tell you, I don’t work for SFGov, so it’s not my job to “activate” the “New Market” “Streetscape” with umpty-up art displays. IMO. SFGov should focus on the basics.

JMO

Twitterloin Update: At the NeMA “New Market” Building Across the Street from Twitter HQ – A Dream Realized

Friday, May 22nd, 2015

What have we here, in the historically troubled Mid Market Twitterloin area?

We have luxury cars (Mercedes Benz, BMW, BMW), inane slogans, and $4000 a month studio apartments, not that I care.

7J7C7804 copy

Mission Accomplished, I suppose. Somebody’s mission, anyway.

Enjoy your New Market Street, everybody.

This is How We Live Now, 2015.

Advice for San Francisco Newcomers: What’s “Rent Control?” It’s Something You Might Want – Not Now, But Next Year

Friday, January 2nd, 2015

Or not. It’s hard to say how much rent control would benefit you next year once your lease is up.

But these days, there’s a ton of SF newcomers who are just figuring out the big benefit of RC.

Check it:

“Unfortunately most residents can’t afford to stay longer that 1 year. We’ve been living at Argenta for 10 months and have been very happy with the apartment. But we began to suspect that things weren’t quite right with management shortly after moving in. People we met in the elevator, lobby and our floor were all saying the same thing — rent had been raised to ridiculous heights and they were moving out. Over the last 10 months we have watched many of the tenants on our floor leave because of the rent increase.”

So that’s what you get with your brand-new building – a huge rent increase after your first year.

Generally speaking, older buildings have rent control and newer buildings do not. One exception is federal land, like Treasure Island and The Presidio. In those places, you can live in an older building but still get with huge rent increases.

Of course, it always pays to check.

Here’s a test – can you tell which places are rent controlled?

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You see, it’s hard.

Choose wisely.

ATTENTION RESIDENTS OF THE NEW “NEMA” BUILDING: A Massive Rent Increase is Coming Your Way – ‘Cause No Rent Control

Tuesday, November 4th, 2014

But don’t take my word for it, listen to one of your neighbors at 8 Tenth Street, 94103, via the Yelp:

“Please read this if you are considering any non-rent control building in San Francisco. I wish someone had told me this when I moved to the city and chose Nema. Please consider this advice.

If you have visited Nema, you probably can tell that the management, amenities and staff are outstanding. You may also notice that everyone living in the building has just moved from another city or state. Here’s why:

UNDER NO CIRCUMSTANCES should you rent in a non-rent control building, unless you can sign a multi-year lease. Could you afford a double digit rent increase? 50% rent increase? Is your income doubling next year? It seems far away now, but you will probably want to renew your lease. Now is the time to make a good decision about housing, not next year because you will be paying much more then.”

So basically, buildings built AFTER rent control came to San Francisco in 1979 don’t have no rent control. (The relevant date is printed on your landlord’s Occupancy Permit, but if your crib went up in 1980 or later, don’t even bother checking.)

That means that your friends renting units in older buildings will face a maximum annual rent increase limited to 60% of a certain Cost of Living Index dealing with the Bay Area. That means one-something percent per year.

OTOH, if you moved into the NeMA at $1950 per month last year (as some did, 2nd or 3rd floor, lousy view* – Unit 324, for example**) and your lease is coming up, consider that there are no units available now for less than $2800 (I’m srsly – some studios go for $4000+)

Are you, the NeMA renter, looking at a 40% rent increase soon? 

If not this year, what about the next year too? How long will it take to have a 40% increase for your unit, you know, cumulatively?

Sooner than you think Auslander.

Sooner than you think, Outlander.

Why don’t websites aimed at tourists and newcomers tell you this? Well, because they’re on the take from … The NEMA!

I assign this story to the San Francisco Chronicle – this one writes itself. (This would be a good CW Nevius, I’m seriously.)

*Compared with the rest of the units in the Nema.

**This was not a BMR (Below Market Rate) unit reserved for those people making less than $38,000 per year, no no. Those places went for around $950 per month. I’m talking about market rate units back when market rate was $1950 per month for the least desirable apartments at NeMA – that was all the way back in 2013. 

Shocking: The Term “New Market” Has Become Normalized Already – Here’s “NEMA” Right Next to SOMA No Big Deal

Tuesday, November 4th, 2014

I give up, NEMA is here to stay. All it took was one little weather station high (nine stories) above Mid Market:

Capturekgkhg copy

How should the NEMA people celebrate this climate-related milestone? What would they say?

WEATHER, NOT PLEATHER

FORECASTS, NOT WHORECASTS

CLIMATE SAVVY, NOT SHABBY

You get the idea. (Like similarly, I could almost write one of Frank Chu’s signs after seeing so many over the years.)

Do you know that at least two people moved into the NeMA for less than $2k per month? (No, not the Below Market Rent people-some of those are paying  high thtee figs, I’m srsly.) Granted, these were studios on low floors, but still, people pay more than that now for bedbug-infested cribs across the street and a bit to the northeast in the actual Tenderloin.

So Nema tenants, brace, brace, brace – your massive rent increase is coming, soon, FYI.

Leaving you with:

CRESCENT ROLL, NOT RENT CONTROL

“So Best Place To Live” – PARKMERCED Battles the NEMA “New Market” Building for Stupid Marketing Catch Phrases

Thursday, July 31st, 2014

IMO, Parkmerced’s #sobestplacetolive rivals NEMA’s nonsensical “AMENITIES, NOT ENEMIES” slogan.

NEMA has many more catchphrases, so Parkmerced will have to do a lot of work to catch up: 

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All right, #sobesthaveagoodday.

Interesting Mural for Utrecht Art Supplies, Mid-Market Area, San Francisco, USA – Joy and Rage, or Something

Monday, February 3rd, 2014

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