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Most people miss it, they just walk by.
The real estate people (aka realtors*) like to minimize this kind of thing…
*Lower case “r,” always
“The massive crane is expected to be used during construction of the New Tappan Zee Bridge, a replacement for the Tappan Zee Bridge across the Hudson River in New York State by Tappan Zee Constructors, a consortium of companies that includes American Bridge Company.”
As she appeared last week:
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Here it is, from just last week:
“We walked away from the logo itself in part because we knew that our broader communications strategy and the other elements of the visual identity system could advance without it. Being able to move on with other elements of our work and the rest of the visual system is actually a tribute to the symbol’s success and our overall strategy.”
To review, this was the reaction at the time.
Anyway, since the new logo got ashcanned, its proponents have gone on the road to sing its praises. Why? I don’t know. How does this sort of thing benefit UC?
Now, here’s the reaction from the designerly community. First from CCullen:
I don’t buy the false narrative. This was a brand exercise that overreached and was as a result a complete failure. The notion that this design can be celebrated when not embraced has no understanding of the goal of branding in the university ecosphere–engagement is the sine qua non of a university brand, and in this case a university system brand. This is an Oscar nomination for a film that has never been released. The video was perfectly prescriptive–the traditional seal was doomed, and the rest is back tracking and hindsight. When it lives, celebrate it, until then just know it was an epic failure and a waste of scarce public funds.
I agree with CCullen. I attended the UC affinity session at the AIGA conference in Minneapolis and it was one of the most uncomfortable experiences I have had in the design world. What should have been a presentation about why the logo works for what their goals were turned into an hour long passive-aggressive temper tantrum that only fueled the fire of controversy. I will admit that the identity system as a whole is certainly successful. The promotional materials and such that went along with it were beautiful but I simply cannot get past the ridiculous logo.
You see this sign? It’s the one you see as you exit TJ’s #100 on Masonic near Geary, assuming you’re not driving or riding.
It was put in as a response to all those shoppers who jaywalk to their cars on the other side of Masonic.
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People still jaywalk of course, owing to the ease of parking on the northbound side of Masonic and the difficulty encountered trying to park in the TJ’s lot. (There’s a lot of history here on this example of bad planning.)
Did I call for this sign? Yes I did. So it’s good that it’s there now. It wasn’t there a couple of years ago, so good on you, SFGov.
But can SFGov and TJ’s do more? Sure. Hey, why don’t the Powers That Be take the opportunity revisit this whole situation before others kill themselves?
Right? I mean I’m not talking politically, ’cause the politics part of getting a new gro sto here is already done. But, you know, morally.
Now here’s an example of people actually taking the several minutes required to get back to their cars by walking down to Geary and waiting for the four-way signal.
This gal here broke from her shopping group to jaywalk while her friends did things the legal way.
(Until this, I’ve never noticed a person not jaywalking,)
So here she is, sitting pretty whilst waiting for her friends, exulting in her ability to not get hit by a car on this occasion:
I don’t notice this kind of scene as much these days so that’s good.
That’s the update.
Now I’ll tell you, I have no idea as to why a building literally made in San Francisco would market itself as being “MADE IN SAN FRANCISCO.”
And yet, that’s what we have now with NeMa, the “New Market” building.
Can somebody explain what AMENITIES, NOT ENEMIES means? What’s the relationship between these two things? Do they somehow comprise, you know, a dramaturgical dyad and I just don’t get it?
Now, let’s hear how real San Franciscans are reacting to slogans such as “TECH SAVVY, NOT SHABBY”
On It Goes…
New Flyer Industries keeps cranking them out and we keep buying them. See?
This brand-new MUNI #8706 is just like our 8600-series hybrid diesels, right?
Via SinGarTheGoat Reddit:
“My buddy is on tour with his band driving through Wyoming, he just sent me this pic. What the fuck is a MUNI bus doing in bum-fuck Wyoming?!?”
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Somebody’s going to have to update Wiki…
My love is in league with the freeway
It’s passion will ride, as the cities fly by
And the tail-lights dissolve, in the coming of night
And the questions in thousands take flight
My love is the miles and the waiting
The eyes that just stare, and a glance at the clock
And the secret that burns, and the pain that won’t stop
And it’s fuel is the years
Leading me on
Leading me down the road
Driving me on, driving me down the road
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Here it is:
Is the green button what Ron Conway presses to send more money into City Hall?
The World Wonders
All the deets:
“San Francisco Chamber Unveils New Logo, Brand Identity
Bold New Look and Feel for San Francisco’s Largest Business Network
SAN FRANCISCO, Oct. 2, 2013 — The San Francisco Chamber of Commerce today unveiled a new logo and brand identity to better reflect San Francisco’s unique and innovative business community. The new branding strategy amplifies the Chamber’s vision, and will be integrated into a comprehensive new website and across all Chamber platforms and publications in the months ahead.
The Chamber’s vision and brand identity is centered on the principles that matter most to San Francisco’s business community and the economy – connectivity, innovation and collective action. The Chamber’s new logo, created by celebrated San Francisco designer Primo Angeli with Stapley-Hildebrand, depicts these principles through a mosaic of icons symbolizing the city’s distinctive and diverse business landscape. The bold and vibrant mosaic forms a sequence of “C’s” denoting the Chamber of Commerce, and eliciting the notions of “city” and “community.” The new tagline – “Our City. Your Business.” – accompanies the logo conveying the Chamber’s two-pronged mission to serve the interests of business and San Francisco.
The SF Chamber’s new logo and tagline are the outcome of a strategic branding initiative led by the Chamber’s Board of Directors, President & CEO Bob Linscheid, staff and members to modernize the organization’s profile and emphasize the vibrancy of its membership. The project included strategic planning, market research, branding and other areas of focus. The efforts were supported by representatives from member companies including: PhilippeBecker, MacKenzie Communications, Stapley-Hildebrand, Gumas Advertising, BeyondPix Studios, Q&A Research Inc., the San Francisco Giants, Dignity Health and several other organizations.
The SF Chamber was advised on its brand identity by worldwide design icon Primo Angeli and his San Francisco-based agency partner Stapley-Hildebrand. The design team has received accolades for its work with local and global brands including the Asian Art Museum, Ben & Jerry’s, Boudin Bakery, Coca-Cola, Guinness, Hyatt Hotels, Molinari & Sons, the Golden Gate Bridge 50th Anniversary Celebration and many others. The San Francisco Chronicle recently declared Primo Angeli “S.F.’s poster boy” in recognition of his acclaimed packaging and poster design in the Bay Area for the past 30 years.
To view the new logo, visit SFchamber.com.
SOURCE San Francisco Chamber of Commerce
San Francisco Chamber of Commerce
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It’ll have a torch-like air, they say.