Well, you can read the press release below. Or better yet, check out the refreshingly frank Wikipedia entry on Swiss International Air Lines and/or the prior SwissAir, which followed the Mckinsey & Company’s “Hunter Strategy” for too long. (You can read about that fiasco in B-School.)
Billions of bailout dollars (or whatever) later, the Swiss sort of have a vibrant national carrier again.
Anyway, if you’re flying to Switzerland, this will do. The Airbus A340 jumbo is nobody’s idea of a successful design (what with its surplus of fuel-sucking engines in this Big Twin Era), but it’ll get you there and back, six days a week, as a pampered guest of SWISS CEO Harry Hohmeister (his real name, srsly).
Imagine this bird at SFO:
And British Airways isn’t pleased about this development at all, but oh well.
All the deets after the jump.
