Posts Tagged ‘orwellian’

MUNI’s Brave New World is Truly Orwellian: Like the #5L is Now the #5R? – Because “Rapid” “Sounds Better” Than Limited?

Wednesday, March 25th, 2015

So let’s see here, who’s offered me money, you know, for “outreach” that, you know, I’ve rejected? Well, PG&E and the SFPUC and that slow, clumsy SFMTA, for instance. Of course, some places, like the Bay Guardian (R.I.P.), and a defunct blog from the Avenues, and the MUNI Diaries or the SFBC, take money from those institutions, and in some cases, the dirty money has talked.

But it don’t talk to me.

Now you yourself might know more about MUNI than I, since I’ve mostly ridden bikes since I got here back in the 1980’s, because MUNI is such a remarkably poor transit system.

Having said that, WTF to this:

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One supposes that this is from an internal SFMTA PowerPoint presentation?

So “MUNI FORWARD?” What’s that? IDK. But let’s call it MUNI’s plan. And since we’re translating from marketing / “framing” words into Plain English:

“Investing” = Spending tax and fee payer money

“Customers” = Passengers

“Rapid” = Limited

Oh, here comes the “branding”

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Oh, a pole with a sign on it with the number of the bus? How fucking innovative! (Be sure to get a design patent on your “branding,” SFMTA.) And, what’s this,  you can’t put up plain simple cheap bike racks, you need to promote yourselves, SFMTA? Yish. Now “HISTORIC,” that means $6 one-way, soon enough, just as all the other lines will be $3 minimum, one-way, soon enough.

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[Poles + The airing of grievances = Festivus]

All right, time to pour the old wine into new bottles, or as they say in Japan: “古いワイン、新しいボトル” [Oh, snap!] So forget about the “branding” of the brand-new #5L, that new line that’s not really faster than the regular old #5, not really. Oh, here we go:

The 5L doesn’t really work

That’s from 40 Going On 28, who similarly isn’t on the take from the SFMTA. Anyway, here’s your scorecard showing that the 5L is history:

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(Comrades, the 5L is the 5R, therefore, the 5L has always been the 5R)

The nice thing about the word Limited is that it’s accurate and people understand it. OTOH, calling any particular SFMTA bus line “Rapid” might not be accurate, right?

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And here’s the Good News, Gentle Reader! OMG! Look at all the exclamation points! Wow!


Of course some things the SFMTA wants to do are good and some are bad.

Hey, MUNI, what about all your antiquated work rules, what about those?

Oh, that’s hard to deal with? Oh, you’d rather just rename things and make PowerPoints? OK fine.

Anyway, we’ll see how this one goes…

*Originally, I had a heavy $199 cr0-molly MTB from Price Club and then I got some other bikes and now my main ride is a heavy aluminum $269 MTB from the Marin Bikes Outlet at 7th and Folsom. Not much has changed, huh? 

Well Sure, Malia Cohen and the Supes Just “Banned” Assault Weapons in SF, But They Also Banned Run-of-the-Mill Handguns

Thursday, October 31st, 2013

The news of the day:

Banning assault rifles only scratches the surface.”

Fair enough, except:

1. There are reasons why federal, state, and local authorities haven’t already done the same thing.

Which is also fair enough, as I’m sure Malia Cohen et al are aware of all that. Except:

2. A handgun connected to a 10-round magazine isn’t an assault rifle (of course) and it’s not even an “assault weapon.”

And here’s a test. Would you, gentle reader, call the guns that most of the SFPD strap on every day assault weapons? I don’t think so. So like for instance, “the sergeant drew her assault weapon and pointed it at the suspect.” If you said something like that, I wouldn’t know what you were talking about. Most likely, you’d use the term pistol or handgun or revolver or something like that, right?

So that’s why calling an everyday, run-of-the-mill handgun an “assault weapon”   isn’t the right thing to do.

You’ve gone beyond George Lakoff-style “framing” all the way to Orwellian.

Just saying.

I Love Big Brother: Check Out This Orwellian Video from BART on the YouTube – What’s BARTtv?

Sunday, August 14th, 2011

Here it is, direct from BART:

BART Customers React to Protest Plans


“There are a multitude of groups … flying in from all over the country. They want to do surprise attacks, basically, on BART riders.”

“…but for outsiders to come in…”

“And if that happens, would you be mad at BART or the protesters?”

“At the San Francisco Embarcadero Station, Mark Jones* reporting, for BARTtv.”

(Boy, this one is more maudlin than a CW Nevius column.)

So really, BART,  there were all these people flying in from all over the country to do a protest at the Civic Center station last Thursday?


*Formerly (currently?) an AFTRA Shop Steward and transportation reporter for KRON4 TV.